- •Донецький національний університет економіки і торгівлі імені Михайла Туган-Барановського
- •Economics Today
- •Content
- •Texts for Individual Reading
- •Передмова
- •Unit 1. What does economics study?
- •Vocabulary.
- •What does economics study?
- •Money price human wants scarcity
- •What does economics study?
- •Pronouns
- •Unit 2. Different Economic systems.
- •Vocabulary.
- •Different economic systems
- •Outstanding economists.
- •Unit 3. Economics as a social science.
- •Vocabulary.
- •Try to explain the above mentioned economic notions as you understand them, by your own words.
- •Economics as a social science.
- •Economics as a social science
- •Outstanding economists
- •Unit 4. Economics as a policy.
- •Vocabulary.
- •Economics as policy.
- •Economics and policy
- •Outstanding economists.
- •Unit 5. Main economic concepts.
- •Vocabulary.
- •Main economic concepts.
- •Outstanding economists.
- •2. Define:
- •Unit 6. Market, Supply and Demand.
- •Vocabulary.
- •Market, supply and demand
- •What money can’t buy
- •Outstanding economists.
- •Unit 7. Prices and their formation.
- •Vocabulary.
- •Price and its formation.
- •Past Tenses
- •When prices draw us.
- •Outstanding Economists.
- •2. Value:
- •Unit 8. Taxes and Taxation.
- •Vocabulary.
- •Taxes and taxation
- •Past Tenses Past Perfect Simple
- •Past Perfect Continuous
- •Will Germany Start Tax Reform?
- •Crackdown on “alcohol disorder zones”
- •Outstanding economists.
- •Sources of government revenue
- •Public spending
- •Unit 9. Business organization.
- •Vocabulary.
- •Forms of business ownership in the u.S.A.
- •The Formal Organization.
- •Up and Down of People Express
- •Burr’s Business
- •3. Necessity:
- •Unit 10.
- •Forms of business small business
- •I. Can you stick with it?
- •How to make business plan.
- •The Passive Voice
- •Unit 11. Franchising.
- •Vocabulary.
- •Franchising.
- •Evaluate your franchise opportunities.
- •Mc’Donald’s : burger and fries a la français.
- •Invest:
- •5. Tax:
- •Unit 12.
- •International Trade.
- •International trade.
- •How to avoid business blunders abroad.
- •Vocabulary to Text 2.
- •Advertising.
- •Vocabulary:
- •Answer the questions:
- •Economic theories.
- •Vocabulary:
- •Answer the questions:
- •Main economic concepts.
- •Vocabulary:
- •Answer the questions:
- •Management.
- •Vocabulary:
- •Answer the questions:
- •Marketing.
- •Vocabulary:
- •Answer the questions:
- •Types of economic systems.
- •Vocabulary:
- •Vocabulary:
- •Practical Tasks:
- •Text 2. Classical Theories.
- •Vocabulary:
- •Practical Tasks:
- •Text 3. The Meaning of Management.
- •Vocabulary:
- •Practical Tasks:
- •What is you understanding of management?
- •Vocabulary:
- •Practical Tasks:
- •Text 5. Management Activities.
- •Vocabulary:
- •Practical Tasks:
- •Text 6. Classical Theories.
- •Vocabulary:
- •Practical Tasks:
- •Text 7. Fayol's Principles of Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 8. F.W.Taylor and Scientific Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 9. The Principles of Scientific Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 10. Scientific Management after Taylor.
- •Vocabulary:
- •Practical Tasks:
- •Text 1. Comments on the Scientific Management School.
- •Text 2. L.F.Urwick.
- •Text 3. E.F.L.Brech.
- •Text 4. Max Weber and the Idea of Bureaucracy.
- •Text 5. Bureaucracy.
- •Text 6. Bureaucracy after Weber.
- •Questions for Discussions to texts 1-6.
- •Nobel prize winners.
- •1975: Nobel Prizes.
- •Money in our everyday life quotations. Attitudes to money.
- •Giving away money.
- •Money and everyday life.
- •Money and the family.
- •Money at work.
- •Money madness.
- •Possessions.
- •The economic model.
- •The psychology of money.
- •The very rich.
- •Young people, socialisation and money.
- •Poetry.
- •I have some fe a rainy day underneath me bed,
- •Is dis culture yours, cause it is not mine
- •It could do good but it does more bad
- •The coin speaks.
- •The hardship of accounting.
- •The millionaire.
- •Keys unit 1.
- •Comprehension check.
- •Unit 2.
- •Comprehension check.
- •Unit 3.
- •Comprehension check.
- •Unit 4.
- •Comprehension check.
- •Unit 5.
- •Comprehension check.
- •Unit 6.
- •Comprehension check.
- •Unit 7.
- •Train and check yourself
- •Unit 8.
- •Unit 9.
- •Comprehension check.
- •Fill in the chart
- •Unit 10.
- •Unit 11.
- •Comprehension check.
- •Unit 12.
- •Keys to the texts for individual reading
- •Economics Today
Comprehension check.
Exercise 1.
1-T; 2-T; 3-F; 4-F; 5-T; 6-F; 7-F; 8-T; 9-T; 10-T.
Keys to the tasks on the text “What money can’t buy.”
Exercise 1.
1-g; 2-k; 3-h; 4-j; 5-d; 6-a; 7-e; 8-i; 9-f; 10-b; 11-c.
Exercise 2.
IT’S NECESSARY | |
because it’s prestigious |
but can’t be bought for money |
Two homes |
love |
Private aircraft |
Happiness |
Four cars |
Personal freedom |
Boat |
Sense of life |
Huge sports utility vehicles (SUVs) |
Friendship |
Piles of staff |
Respect |
Patek Philippe |
Family |
|
Peace of mind (душевний спокій) |
Exercise 3.
1. survey; 2. enjoy; 3. equal with; 4. satisfaction; 5. shortages; 6. rationing; 7. western; 8. eerie depression; 9. blue; 10. prevalent; 11. clinically; 12. prosperity; 13. feel.
I.
Supply and demand define the work of free-market system.
It’s impossible to satisfy demand, because it is unlimited.
Only limited supply can constrain unlimited demand.
Being busy with satisfying their material wants people have forgotten about spiritual values.
Market is a set of arrangements where people are in contact to exchange goods or services.
Product markets and factor markets are interdependent.
Market segmentation can be made on the basis of geographic, psychographic, demographic, behaviouristic approach.
Economists classify customers on the basis of their knowledge of and attitude to the product.
In segmenting a market psychographically specialists study individuals’ brand preferences, habits, values etc.
Money and material things are only weakly associated with leading a good life.
II.
1 – is; 2 – was born; 3 – studied; 4 – left; 5 – received; 6 – worked; 7 – had been; 8 – was; 9 – directed; 10 – won; 11 – received; 12 – is; 13 – has been applied; 14 – reveals.
IV.
Every indicator of the standard of living has moved upward: real income, per capita income, longevity, home size, car ownership etc during the last 50 years.
We live in a favoured age, but do not feel favoured.
Almost every day the consumer market is replenished by great variety of new goods.
There are four most common bases for segmenting market: geographic, demographic, behaviouristic and psychographic.
Psychographics characterizes consumers in terms of their social roles, activities, interests and lifestyle.
To conquer the definite market a seller can work out his own marketing strategy aimed only at definite consumers and introduce it through mass media they read, watch and use.
Researches show that many Americans buy piles of staff they don’t need not only due to advertising, but because of overmastering desire to purchase and possess.
Needs can be satisfied but wants never can.
A person needs food, clothing, shelter, health care, education, transport. These are necessities.
A person can wish any thing. Being unable to limit his wishes he becomes a slave of his wants and things.