- •Донецький національний університет економіки і торгівлі імені Михайла Туган-Барановського
- •Economics Today
- •Content
- •Texts for Individual Reading
- •Передмова
- •Unit 1. What does economics study?
- •Vocabulary.
- •What does economics study?
- •Money price human wants scarcity
- •What does economics study?
- •Pronouns
- •Unit 2. Different Economic systems.
- •Vocabulary.
- •Different economic systems
- •Outstanding economists.
- •Unit 3. Economics as a social science.
- •Vocabulary.
- •Try to explain the above mentioned economic notions as you understand them, by your own words.
- •Economics as a social science.
- •Economics as a social science
- •Outstanding economists
- •Unit 4. Economics as a policy.
- •Vocabulary.
- •Economics as policy.
- •Economics and policy
- •Outstanding economists.
- •Unit 5. Main economic concepts.
- •Vocabulary.
- •Main economic concepts.
- •Outstanding economists.
- •2. Define:
- •Unit 6. Market, Supply and Demand.
- •Vocabulary.
- •Market, supply and demand
- •What money can’t buy
- •Outstanding economists.
- •Unit 7. Prices and their formation.
- •Vocabulary.
- •Price and its formation.
- •Past Tenses
- •When prices draw us.
- •Outstanding Economists.
- •2. Value:
- •Unit 8. Taxes and Taxation.
- •Vocabulary.
- •Taxes and taxation
- •Past Tenses Past Perfect Simple
- •Past Perfect Continuous
- •Will Germany Start Tax Reform?
- •Crackdown on “alcohol disorder zones”
- •Outstanding economists.
- •Sources of government revenue
- •Public spending
- •Unit 9. Business organization.
- •Vocabulary.
- •Forms of business ownership in the u.S.A.
- •The Formal Organization.
- •Up and Down of People Express
- •Burr’s Business
- •3. Necessity:
- •Unit 10.
- •Forms of business small business
- •I. Can you stick with it?
- •How to make business plan.
- •The Passive Voice
- •Unit 11. Franchising.
- •Vocabulary.
- •Franchising.
- •Evaluate your franchise opportunities.
- •Mc’Donald’s : burger and fries a la français.
- •Invest:
- •5. Tax:
- •Unit 12.
- •International Trade.
- •International trade.
- •How to avoid business blunders abroad.
- •Vocabulary to Text 2.
- •Advertising.
- •Vocabulary:
- •Answer the questions:
- •Economic theories.
- •Vocabulary:
- •Answer the questions:
- •Main economic concepts.
- •Vocabulary:
- •Answer the questions:
- •Management.
- •Vocabulary:
- •Answer the questions:
- •Marketing.
- •Vocabulary:
- •Answer the questions:
- •Types of economic systems.
- •Vocabulary:
- •Vocabulary:
- •Practical Tasks:
- •Text 2. Classical Theories.
- •Vocabulary:
- •Practical Tasks:
- •Text 3. The Meaning of Management.
- •Vocabulary:
- •Practical Tasks:
- •What is you understanding of management?
- •Vocabulary:
- •Practical Tasks:
- •Text 5. Management Activities.
- •Vocabulary:
- •Practical Tasks:
- •Text 6. Classical Theories.
- •Vocabulary:
- •Practical Tasks:
- •Text 7. Fayol's Principles of Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 8. F.W.Taylor and Scientific Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 9. The Principles of Scientific Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 10. Scientific Management after Taylor.
- •Vocabulary:
- •Practical Tasks:
- •Text 1. Comments on the Scientific Management School.
- •Text 2. L.F.Urwick.
- •Text 3. E.F.L.Brech.
- •Text 4. Max Weber and the Idea of Bureaucracy.
- •Text 5. Bureaucracy.
- •Text 6. Bureaucracy after Weber.
- •Questions for Discussions to texts 1-6.
- •Nobel prize winners.
- •1975: Nobel Prizes.
- •Money in our everyday life quotations. Attitudes to money.
- •Giving away money.
- •Money and everyday life.
- •Money and the family.
- •Money at work.
- •Money madness.
- •Possessions.
- •The economic model.
- •The psychology of money.
- •The very rich.
- •Young people, socialisation and money.
- •Poetry.
- •I have some fe a rainy day underneath me bed,
- •Is dis culture yours, cause it is not mine
- •It could do good but it does more bad
- •The coin speaks.
- •The hardship of accounting.
- •The millionaire.
- •Keys unit 1.
- •Comprehension check.
- •Unit 2.
- •Comprehension check.
- •Unit 3.
- •Comprehension check.
- •Unit 4.
- •Comprehension check.
- •Unit 5.
- •Comprehension check.
- •Unit 6.
- •Comprehension check.
- •Unit 7.
- •Train and check yourself
- •Unit 8.
- •Unit 9.
- •Comprehension check.
- •Fill in the chart
- •Unit 10.
- •Unit 11.
- •Comprehension check.
- •Unit 12.
- •Keys to the texts for individual reading
- •Economics Today
Outstanding economists.
II. Choose the right tense.
Wasily Leontief has been/is/is being the son of a Russian economist.
He is born/was born in 1906 in Petersburg.
He studies/studied economics at the University there from 1921 until 1925.
His family leaves/left the country in 1925.
He received/receives his PH. D in 1928 from the University of Berlin.
He works/worked as an economic advisor to the Chinese government and then moved to the USA.
Since 1931 he is/had been a member of faculty at Harvard.
Last years he was/is being the Professor of Economics and chairman of elite Society of Fellows.
Wasily Leontief directed/has been directing Harvard’s University Economic Research Project.
In 1973 he won/wins The Nobel Memorial Prize in Economic science.
He received/has received the award for his development of an input-output method of analysis used in economic planning and forecasting.
His method is/has been effective in gauging the effects of such changes as an increase or decrease in the price of a product.
Also it recently is being applied/has been applied to determine how much waste is produced in different sectors of economy.
Leontief’s method has been revealing/reveals what recourses might be needed to recycle or transform the waste into useful products.
III. Look at this table.
You will see 12 largest cities in Europe and the USA. They offer the highest salaries in the world, but the Union Bank of Switzerland’s latest survey shows the real cost of living in these cities.
Please, comment on each position in, at least, 4-5 cities. Pay attention to cultural differences between cities, traditions, mentality.
Use information from the text of Unit 6.
IV. Translate from Ukrainian into English.
За останні 50 років усі показники рівня життя підвищилися: і чистий реальний доход, і доход на душу населення, і тривалість життя, і розміри житла, і володіння кількістю автомобілів і т.п.
Ми живемо в благодатний час, але не відчуваємо благодаті.
Майже кожного дня споживчий ринок поповнюється безліччю різноманітних нових товарів.
Існує чотири найхарактерніші способи сегментації ринку: географічний, демографічний, біхевіористський і психографічний.
Психографічний спосіб характеризує споживачів за належністю до тієї або іншої соціальної групи, виду діяльності, інтересів, способу життя.
Для захоплення певного ринку продавець може розробити власну маркетингову стратегію, спрямовану на певних споживачів, і впроваджувати її тільки через ті засоби масової інформації, які читають, дивляться і використовують споживачі.
Дослідження доводять, що більшість американців купують безліч непотрібних речей не тільки із-за реклами, а й також через нездоланне бажання купувати й володіти.
Потреби можуть бути задоволені, але бажання - ніколи!
Людина має потребу в їжї, одязі, житлі, охороні здоров’я, освіті, транспорті. Це товари першої потреби.
Людина може забажати будь-яку річ. Якщо вона не може обмежити свої бажання, то стає рабом своїх бажань і речей.
V. Think and discuss with your friends.
What are your wishes?
What thing can make you happy?
Is material satisfaction enough for happiness?
How much does happiness cost?
Do you know any other kinds of happiness?