- •Донецький національний університет економіки і торгівлі імені Михайла Туган-Барановського
- •Economics Today
- •Content
- •Texts for Individual Reading
- •Передмова
- •Unit 1. What does economics study?
- •Vocabulary.
- •What does economics study?
- •Money price human wants scarcity
- •What does economics study?
- •Pronouns
- •Unit 2. Different Economic systems.
- •Vocabulary.
- •Different economic systems
- •Outstanding economists.
- •Unit 3. Economics as a social science.
- •Vocabulary.
- •Try to explain the above mentioned economic notions as you understand them, by your own words.
- •Economics as a social science.
- •Economics as a social science
- •Outstanding economists
- •Unit 4. Economics as a policy.
- •Vocabulary.
- •Economics as policy.
- •Economics and policy
- •Outstanding economists.
- •Unit 5. Main economic concepts.
- •Vocabulary.
- •Main economic concepts.
- •Outstanding economists.
- •2. Define:
- •Unit 6. Market, Supply and Demand.
- •Vocabulary.
- •Market, supply and demand
- •What money can’t buy
- •Outstanding economists.
- •Unit 7. Prices and their formation.
- •Vocabulary.
- •Price and its formation.
- •Past Tenses
- •When prices draw us.
- •Outstanding Economists.
- •2. Value:
- •Unit 8. Taxes and Taxation.
- •Vocabulary.
- •Taxes and taxation
- •Past Tenses Past Perfect Simple
- •Past Perfect Continuous
- •Will Germany Start Tax Reform?
- •Crackdown on “alcohol disorder zones”
- •Outstanding economists.
- •Sources of government revenue
- •Public spending
- •Unit 9. Business organization.
- •Vocabulary.
- •Forms of business ownership in the u.S.A.
- •The Formal Organization.
- •Up and Down of People Express
- •Burr’s Business
- •3. Necessity:
- •Unit 10.
- •Forms of business small business
- •I. Can you stick with it?
- •How to make business plan.
- •The Passive Voice
- •Unit 11. Franchising.
- •Vocabulary.
- •Franchising.
- •Evaluate your franchise opportunities.
- •Mc’Donald’s : burger and fries a la français.
- •Invest:
- •5. Tax:
- •Unit 12.
- •International Trade.
- •International trade.
- •How to avoid business blunders abroad.
- •Vocabulary to Text 2.
- •Advertising.
- •Vocabulary:
- •Answer the questions:
- •Economic theories.
- •Vocabulary:
- •Answer the questions:
- •Main economic concepts.
- •Vocabulary:
- •Answer the questions:
- •Management.
- •Vocabulary:
- •Answer the questions:
- •Marketing.
- •Vocabulary:
- •Answer the questions:
- •Types of economic systems.
- •Vocabulary:
- •Vocabulary:
- •Practical Tasks:
- •Text 2. Classical Theories.
- •Vocabulary:
- •Practical Tasks:
- •Text 3. The Meaning of Management.
- •Vocabulary:
- •Practical Tasks:
- •What is you understanding of management?
- •Vocabulary:
- •Practical Tasks:
- •Text 5. Management Activities.
- •Vocabulary:
- •Practical Tasks:
- •Text 6. Classical Theories.
- •Vocabulary:
- •Practical Tasks:
- •Text 7. Fayol's Principles of Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 8. F.W.Taylor and Scientific Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 9. The Principles of Scientific Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 10. Scientific Management after Taylor.
- •Vocabulary:
- •Practical Tasks:
- •Text 1. Comments on the Scientific Management School.
- •Text 2. L.F.Urwick.
- •Text 3. E.F.L.Brech.
- •Text 4. Max Weber and the Idea of Bureaucracy.
- •Text 5. Bureaucracy.
- •Text 6. Bureaucracy after Weber.
- •Questions for Discussions to texts 1-6.
- •Nobel prize winners.
- •1975: Nobel Prizes.
- •Money in our everyday life quotations. Attitudes to money.
- •Giving away money.
- •Money and everyday life.
- •Money and the family.
- •Money at work.
- •Money madness.
- •Possessions.
- •The economic model.
- •The psychology of money.
- •The very rich.
- •Young people, socialisation and money.
- •Poetry.
- •I have some fe a rainy day underneath me bed,
- •Is dis culture yours, cause it is not mine
- •It could do good but it does more bad
- •The coin speaks.
- •The hardship of accounting.
- •The millionaire.
- •Keys unit 1.
- •Comprehension check.
- •Unit 2.
- •Comprehension check.
- •Unit 3.
- •Comprehension check.
- •Unit 4.
- •Comprehension check.
- •Unit 5.
- •Comprehension check.
- •Unit 6.
- •Comprehension check.
- •Unit 7.
- •Train and check yourself
- •Unit 8.
- •Unit 9.
- •Comprehension check.
- •Fill in the chart
- •Unit 10.
- •Unit 11.
- •Comprehension check.
- •Unit 12.
- •Keys to the texts for individual reading
- •Economics Today
I. Can you stick with it?
If I make up my mind to do something, I don't let anything stop me.
Iusually finish what I start– if it goes well.
If it doesn't go well right away, I quit. Why beatyour brains out?
J. How good is your health?
Inever run down!
Ihave energy for most things I want to do.
Irun out of energy sooner than most of my friendsseem to.
Directions: How many checks did you make beside the first answer to each question? How many checks did you make beside the second answer to each question? How many checks did you make beside the third answer to each question? If most of your checks were beside the first answer, you probably have what it makes to operate a business successfully. If not, you are likely to have difficulty and should consider getting a partner to compensate for your weaknesses. If most of your checks were beside the third answer, not even a good partner will enable you to overcome the deficiencies indicated.
Beside – біля, навколо, напроти, поряд;
Checklist – перелік;
Check – позначка; (перен.) галочка, птичка.
Exercise 3. So, you found out that you might operate business successfully. What will you start it with? Make up an essay (120 words) “How I start my business.”
Exercise 4. Insert the proper word.
Perhaps, the most important step in launching your own business is1 … . You need to develop a comprehensive 2 … … that spells out exactly what you are going to do. Your plan should describe the 3 … … for your business and set forth specific 4 … and 5 … . Although the business plan has a simple, straight forward purpose, it requires a great deal of 6 … . Before you even open your doors, you have to make important decisions about 7 … , 8 … , 9 … , 10 … and 11 … . For the best results, the financial portion of the plan should include a 12 … … of start up and 13 … , as well as projections for 14 … , 15 … and 16 … … for the first two years of business. With your business plan in hand, you can begin the 17 … for financing. The most common 18 … … for new businesses fall into two basic categories: debt and equity. 19 … must be repaid with 20 … out of earnings; 21 … doesn’t have to be repaired, but it 22 … the investor to a piece of your company and a share of future 23 … .
cash
flower, personnel, thought, written statement, facilities, detailed
budget, income, operating costs, profits, goals, expenses,
distribution, entitles, interest, equity, basic idea, objectives,
planning,
marketing, debt, suppliers, sources of funds, search
Exercise 5. Answer the questions. Use information from exercise 4.
What is business plan?
What aspects should be pointed out?
What economic decisions should be included into the business plan?
What financial aspects should be included into the business plan?
What is the difference between debt and equity?
Exercise 6. You are going to start your business. Make up the business plan in written form. The following recommendations may be helpful for you.