- •Донецький національний університет економіки і торгівлі імені Михайла Туган-Барановського
- •Economics Today
- •Content
- •Texts for Individual Reading
- •Передмова
- •Unit 1. What does economics study?
- •Vocabulary.
- •What does economics study?
- •Money price human wants scarcity
- •What does economics study?
- •Pronouns
- •Unit 2. Different Economic systems.
- •Vocabulary.
- •Different economic systems
- •Outstanding economists.
- •Unit 3. Economics as a social science.
- •Vocabulary.
- •Try to explain the above mentioned economic notions as you understand them, by your own words.
- •Economics as a social science.
- •Economics as a social science
- •Outstanding economists
- •Unit 4. Economics as a policy.
- •Vocabulary.
- •Economics as policy.
- •Economics and policy
- •Outstanding economists.
- •Unit 5. Main economic concepts.
- •Vocabulary.
- •Main economic concepts.
- •Outstanding economists.
- •2. Define:
- •Unit 6. Market, Supply and Demand.
- •Vocabulary.
- •Market, supply and demand
- •What money can’t buy
- •Outstanding economists.
- •Unit 7. Prices and their formation.
- •Vocabulary.
- •Price and its formation.
- •Past Tenses
- •When prices draw us.
- •Outstanding Economists.
- •2. Value:
- •Unit 8. Taxes and Taxation.
- •Vocabulary.
- •Taxes and taxation
- •Past Tenses Past Perfect Simple
- •Past Perfect Continuous
- •Will Germany Start Tax Reform?
- •Crackdown on “alcohol disorder zones”
- •Outstanding economists.
- •Sources of government revenue
- •Public spending
- •Unit 9. Business organization.
- •Vocabulary.
- •Forms of business ownership in the u.S.A.
- •The Formal Organization.
- •Up and Down of People Express
- •Burr’s Business
- •3. Necessity:
- •Unit 10.
- •Forms of business small business
- •I. Can you stick with it?
- •How to make business plan.
- •The Passive Voice
- •Unit 11. Franchising.
- •Vocabulary.
- •Franchising.
- •Evaluate your franchise opportunities.
- •Mc’Donald’s : burger and fries a la français.
- •Invest:
- •5. Tax:
- •Unit 12.
- •International Trade.
- •International trade.
- •How to avoid business blunders abroad.
- •Vocabulary to Text 2.
- •Advertising.
- •Vocabulary:
- •Answer the questions:
- •Economic theories.
- •Vocabulary:
- •Answer the questions:
- •Main economic concepts.
- •Vocabulary:
- •Answer the questions:
- •Management.
- •Vocabulary:
- •Answer the questions:
- •Marketing.
- •Vocabulary:
- •Answer the questions:
- •Types of economic systems.
- •Vocabulary:
- •Vocabulary:
- •Practical Tasks:
- •Text 2. Classical Theories.
- •Vocabulary:
- •Practical Tasks:
- •Text 3. The Meaning of Management.
- •Vocabulary:
- •Practical Tasks:
- •What is you understanding of management?
- •Vocabulary:
- •Practical Tasks:
- •Text 5. Management Activities.
- •Vocabulary:
- •Practical Tasks:
- •Text 6. Classical Theories.
- •Vocabulary:
- •Practical Tasks:
- •Text 7. Fayol's Principles of Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 8. F.W.Taylor and Scientific Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 9. The Principles of Scientific Management.
- •Vocabulary:
- •Practical Tasks:
- •Text 10. Scientific Management after Taylor.
- •Vocabulary:
- •Practical Tasks:
- •Text 1. Comments on the Scientific Management School.
- •Text 2. L.F.Urwick.
- •Text 3. E.F.L.Brech.
- •Text 4. Max Weber and the Idea of Bureaucracy.
- •Text 5. Bureaucracy.
- •Text 6. Bureaucracy after Weber.
- •Questions for Discussions to texts 1-6.
- •Nobel prize winners.
- •1975: Nobel Prizes.
- •Money in our everyday life quotations. Attitudes to money.
- •Giving away money.
- •Money and everyday life.
- •Money and the family.
- •Money at work.
- •Money madness.
- •Possessions.
- •The economic model.
- •The psychology of money.
- •The very rich.
- •Young people, socialisation and money.
- •Poetry.
- •I have some fe a rainy day underneath me bed,
- •Is dis culture yours, cause it is not mine
- •It could do good but it does more bad
- •The coin speaks.
- •The hardship of accounting.
- •The millionaire.
- •Keys unit 1.
- •Comprehension check.
- •Unit 2.
- •Comprehension check.
- •Unit 3.
- •Comprehension check.
- •Unit 4.
- •Comprehension check.
- •Unit 5.
- •Comprehension check.
- •Unit 6.
- •Comprehension check.
- •Unit 7.
- •Train and check yourself
- •Unit 8.
- •Unit 9.
- •Comprehension check.
- •Fill in the chart
- •Unit 10.
- •Unit 11.
- •Comprehension check.
- •Unit 12.
- •Keys to the texts for individual reading
- •Economics Today
Vocabulary to Text 2.
|
blunder tricky spectacularly alter enhance conjure up virility notably connotation
stalled car diaper boost avert heed encounter |
конотація
|
Role-Play
Work in pairs. One of you is a manager of a world famous company (General Motors, Toyota, McDonald’s, Wal-Mart, Marks & Spenser, etc.), the other is a journalist.
Manager
You must be ready for the interview about your company, its access to foreign markets and problems with cultural differences, language barrier, translation difficulties, and promotion of the goods. Also you’ll have to substantiate the necessity to provide market research before launching your production in this or that country. Give information about the preliminary activity of the company in the country and people’s attitude to it.
Journalist
You must expect the manager to present only their achievements and positive gains. Give him possibility to do that and ask about problems, organizational difficulties, and national differences in apprehension their brand, advertising and other aspects in the product promotion. Be a little aggressive in gaining information.
The following introductory words may be helpful for you.
Standing your ground:
You must realize that …
As I've already said …
I think you've misinterpreted my words.
I see what you mean, but the point is …
What I'm saying is …
You’re missing the point. No, that's not what I said. It's (not) company policy to … Well, as I said before ...
Pushing your point:
Let me come back to the point about …
I'm not sure you've really answered my question.
I'd just like to get this clear in my mind,…
Let me put this another way …
Surely, that means …
Perhaps you can explain how …
Giving an opinion:
(tentative) It seems to me ...
I tend to think ...
I feel ...
(neutral) I think ...
As I see it, ...
In my opinion, ...
(strong) I'm convinced ...
I'm sure ...
I have no doubt ...
Expressing reservations:
You have a point, but...
I agree to some extent, but..
I suppose you 're right, but..
Maybe that's true, but...
Disagreeing:
(tentative) Mmm, I'm not sure.
I tend to disagree.
Do you really think so?
Is that such a good idea?
(neutral) I don't really think so.
I can't see that, I'm afraid.
I'm afraid I can't agree with you there.
(strong) I totally disagree.
You 're quite wrong about that.
It's out of the question.
Of course not.
I don't agree with you at all.
Agreeing:
(tentative) Mmm, maybe you're right.
Perhaps.
I tend to agree.
I suppose so.
(neutral) I agree with you.
I think you 're right.
That's true.
(strong) I totally agree.
I agree entirely with …
I quite agree.
I couldn't agree more.
Absolutely!/Precisely!/Exactly!/
Checking comprehension/reformulating:
To put that another way, ...
If I follow you correctly, ...
So what you’re saying is ... .
Does that mean ... ?
Are you saying ... ?
Making a suggestion:
(neutral) I suggest (that) we buy from …
I would suggest (doing something).
My suggestion would be to ...
(tentative) We could ...
Perhaps we should ...
It might be worth V ing ...
What about V ing ...
Why don’t you (we, they) do something?
Exercise 4. Translate from Ukrainian into English using vocabulary from texts 1 and 2.
Країна, що має абсолютні переваги, може виробляти будь-який зазначений продукт більш ефективно, ніж будь-яка інша країна.
Країна, що має порівняльні переваги, може виробляти будь-який зазначений продукт більш ефективно, ніж якийсь інший продукт.
Основними формами міжнародного бізнесу є імпортування, експортуваня, ліцензування, франчайзинг, спільні підприємства, підприємства, що повністю належать іноземному власнику (wholly owned facilities).
Щоб захистити власну національну промисловість, країни використовують тарифи, квоти, субсидії та обмежувальні стандарти.
Без міжнародної торговлі країни були б значно бідніші.
Зона вільної торговлі забезпечує повну відсутність тарифів, квот та інших обмежень для країн-учасниць.
Країни спільного ринку мають єдину систему законів щодо регулювання виробництва, податків, зайнятості, торговлі тощо.
Вести бізнес в іншій країні може бути занадто складно.
Числені проблеми виникають через незнання культури іншої країни, національних звичаїв, традицій, мови.
Exercise 5. Write a review (250 words) about doing business in one of the foreign countries. Use real data from newspapers, magazines.
TOPICS