- •Глава 1 / Chapter 1
- •Calling a Business / Деловой звонок
- •Leaving a Message / Как оставить сообщение
- •Dialogue
- •Holding the line / He вешайте трубки
- •Leaving a Message at a Home / Оставляем сообщение на домашнем телефоне
- •Voice Mail / Автоответчик. Звуковое письмо
- •Answering the Phone / Отвечаем на телефонный звонок
- •Answering a Wrong Number / Как ответить на звонок по ошибке
- •Starting a Conversation / Как начать разговор
- •When You Need More Information / Когда нужна дополнительная информация
- •Making Dates / Как назначить встречу
- •Making Appointments / Как назначить деловую встречу
- •Ending a Conversation / Как закончить разговор
- •Practice Drills
- •Grammar revision. English tenses (Active Voice)
- •Chapter 2 / Business Trip
- •Глава 2 / Деловая поездка
- •Hotel Reservations / Бронирование отеля
- •Dialogue: Making Hotel Reservations
- •Dialogue: Buying Airline Tickets
- •Renting a Car, Hiring a Taxi / Как арендовать машину или заказать такси
- •А Саr / Машина
- •A Taxi / Такси
- •Dialogue: At the Hotel
- •Grammar revision. Passive Voice Времена английского глагола в страдательном залоге
- •English tenses (Passive Voice)
- •Chapter 3 / Business Lunch
- •Глава 3 / Бизнес-ланч
- •Making Restaurant reservations / Бронирование столика
- •Making the Transition Between Small Talk and Business / Как перейти от общей беседы к делу
- •Closing the Business Lunch / Как завершить бизнес-ланч
- •Practice Drills
- •I. How would you answer these questions?
- •Interrogative sentences. Question types. Вопросительные предложения. Типы вопросов
- •Chapter 4 / Formal Meetings
- •Глава 4 / Формальные встречи
- •Opening a Meeting / Как начать встречу
- •The Language of Meetings / Язык встреч
- •1. Agreement or Disagreement / Согласие или несогласие
- •2. Making Suggestions/ Предположение
- •3. Expressing Certainty or Doubt / Выражение уверенности или сомнения
- •4. Asking for help / Просьба о помощи
- •Grammar revision. Participle Причастие
- •Chapter 5 / Perfect Presentations
- •Глава 5 / Как организовать идеальную презентацию
- •Opening a Presentation
- •Introducing yourself
- •Structuring a Presentation
- •Organization
- •Emphasizing important points
- •Talking about trends (Past Simple and Present Perfect)
- •Using your voice effectively
- •Stressing words
- •Making pauses
- •Dealing with questions
- •Conclusion
- •The Power of Language
- •Culture Shock
- •Grammar revision Gerund Герундий
- •Формы герундия
- •Chapter 6 / Better Business Letters
- •Глава 6 / Пишем деловые письма
- •Composition of Business Letter / Составление делового письма
- •Содержание письма / Body of the letter
- •Greeting / Вступительное обращение
- •Helpful Expressions in Business Corresponence / Полезные выражения в деловой переписке
- •Ending / завершение
- •The Simplest Business Deal
- •Full-Block Letter Format / Полноформатное письмо
- •International suit distributors
- •100 Kennedy circle
- •Prospecting Letter / Рекламное письмо-предложение
- •Follow-up Letter / Письмо-напоминание
- •Complaint Letter / Рекламационное письмо
- •Response to a Complaint Letter / Oтвет на рекламационное письмо
- •2233 Connection Avenue, n.W.
- •Rejection Letter / Отказное письмо
- •2500 North Fruitridge Road
- •Collection Letter / Инкассационное письмо
- •2297 Front Street
- •Practice Drills
- •Business letter 1
- •208 Eastside Road
- •Business letter 2
- •12207 Sunset Strip
- •Business letter 3
- •21 Mead Road
- •Business letter 4
- •Business letter 5
- •Business letter 6
- •1951 Benson Street
- •Business letter 7
- •Business letter 8
- •209 West Street
- •Business letter 9
- •24 North Main Street
- •Business letter 10
- •5500 South 96th Street
- •Business letter 11
- •72 Preston New Road
- •Business letter 12
- •609 San Anselmo Avenue
- •Business letter 13
- •Business letter 14
- •Grammar revision. Infinitive Инфинитив
- •Complex Object Винительный падеж с инфинитивом
- •Chapter 7 / Contracts and Their Performance
- •Глава 7 / Контракты и их исполнение
- •I. Subject Matter of Contract
- •II. Price of Goods
- •III. Quality of Goods
- •1. Предмет контракта
- •VI. Insurance
- •VII. Платеж
- •VIII. Force Majeure
- •IX. Arbitration
- •VIII. Форс-мажор
- •Iх. Арбитраж
- •X. Other Conditions
- •Practice Drills
- •7. Packing and marking
- •Chapter 8 / Job Application
- •Глава 8 / Устройство на работу Resume / Краткая биография
- •220 West Street
- •220 Уэст Стрит
- •Résumé formats / виды резюме
- •Chronological Format / Хронологическое резюме
- •2223 August Square Road
- •16 Osler Street
- •Vancouver, British Columbia v6r 2t1
- •Initiative:
- •Cover letters / сопроводительные письма
- •225 Hartman Drive
- •Interview / собеседование
- •Common interview questions
- •7. What did you like least about your previous job?
- •Dialogue
- •Practice Drills
- •Grammar revision. Мodal verbs and their equivalents Модальные глаголы и их эквиваленты
- •Modal verbs and their equivalents Модальные глаголы и их эквиваленты
- •Imagine someone is talking about the advantages and disadvantages of his job. Rewrite the sentences
- •I think you should… I think you shouldn’t …
- •Supplementary reading Text 1
- •A mixed economy: the role of the market
- •Reducing Taxable Income with Tax Planning
- •Method for Tax Payments
- •Importance of finance
- •Importance of Corporate Finance
- •Importance of Finance in Business
- •Importance of Personal Finance
- •Text 10
- •Text 11
- •Text 12
- •Text 13
- •Text 14
- •International trade
- •Scope and methodology of international trade
- •Classical theory
- •Text 15
- •The effects of trade: gains and terms
- •Factor price equalisation
- •Terms of trade
- •Text 16
- •The effects of trade: infant industries and trade policies
- •Trade policies
- •Text 17
- •Exchange rates and capital mobility
- •Text 18
- •Text 19
- •Indirect Intervention
- •Text 20
- •Intervention may Decrease Volatility
- •Intervention may Increase Volatility
- •Библиографический список Oсновная литература
- •Учебное издание
Organization
The final part of the introduction deals with the organization of the talk: how long it will last, whether there will be handouts, and how questions will be handled.
Timing
My presentation will take about 20 minutes.
It should take about 30 minutes to cover these issues.
Handouts
Does everybody have a handout / report? Please take one, and pass them on.
Don’t worry about taking notes. I’ve put all the important statistics on a handout for you.
I’ll be handing out copies of the PowerPoint slides at the end of my talk.
I’ll e-mail the PowerPoint presentation to you.
Questions
There will be time for questions after my presentation.
If you have any questions, feel free to interrupt me at any time,
Feel free to ask questions at any time during my talk.
Getting the Audience’s Attention
Experts say that the first few minutes of a presentation are the most important. If you are able to get the audience’s attention quickly, they will be interested in what you have to say. Here are a few techniques you can use to start your talk.
Ask a rhetorical question
Is market research important for brand development?
Do we really need quality assurance?
Start with an interesting fact
According to an article I read recently, central banks are now buying euros instead of dollars.
Did you know that fast food consumption has increased by 6oo% in Europe since 2008?
Tell them a story or anecdote
I remember when I attended a meeting in Paris. …
At a conference in Madrid, I was once asked the following question:..
Give them a problem to think about
Suppose you wanted to set up a new call centre.
How would you go about it?
Imagine you had to reorganize the sales department.
What would your first step be?
Talking about difficult issues
I think we first need to identify the problem.
Of course we’ll have to clarify a few points before we start.
We will have to deal with the problem of increasing prices.
How shall we cope with unfair business practices?
The question is: why don’t we tackle the distribution problems?
If we don’t solve this problem now, we’ll get into serious trouble soon.
We will have to take care of this problem now.
Referring to other points
I’d like to mention some critical points in connection with / concerning payment.
There are a few problems regarding the quality.
With respect / regard to prices, we need more details.
According to the survey, our customers are unhappy with this product.
Adding ideas
In addition to this, I’d like to say that our IT business is going very well.
Moreover / Furthermore, there are other interesting facts we should take a look at.
As well as that, we can offer excellent conditions.
Apart from being too expensive, this model is also too big.
To increase sales we need a new strategy plus more people.
Expressions with as
As you all know,…
As I’ve already explained,…
As I mentioned before / earlier,…
As I pointed out in the first section,…
As you can see,…
Saying numbers
Numbers, especially long ones, are often difficult for the audience to understand. Try to say numbers slowly and clearly, and point at them while speaking.
2 m. – two million, 235mІ – two hundred and thirty-five square metres,
1.6 bln. – one point six billion, €150,000 – one hundred and fifty thousand euros,
⅓, ¾ – one-third, three-quarters. 98% – ninety-eight per cent,
Remember that:
1. we use a comma in English to show thousands and a point to show the decimal place.
2. we say ‘2 million’ or ‘10 billion’ (not 2 millions / 10 billions)
3. we say ‘2 million dollars’, ‘170 pounds’ (not 2 million dollar /170 pound)