- •Introduction
- •2. They can all serve as a metaphor for the media
- •Chapter 2
- •Chapter 3
- •Chapter 5
- •Chapter 6
- •Chapter 7
- •Chapter 8
- •Broadcast journalism: the world’s town crier
- •Ex. 2 Complete the following words and word combinations:
- •Broadcast vocabulary
- •Безответственный контроль сми со стороны частных организаций
- •Ex. 3 Complete the following words and word combinations:
- •Chapter 14
- •4. Complete the sentences using the list of vocabulary units in exercise 2, some words can be used more than once:
- •4. Complete the sentences using the list of vocabulary units in exercise 2, some words can be used more than once:
- •5. Match the following words and collocations with their synonyms from exercise 2:
- •7. Study the meaning of phrasal collocations with the verb “put” and the following particles: across, down, off, out, forward, down to. Then fill in the gaps in the sentences:
- •3. Match the following definitions with the words and expressions from exercise 2:
- •4. Match the following words and collocations with their synonyms from exercise 2:
- •5. Complete the sentences using the list of vocabulary units in exercise 2, some words can be used more than once:
- •There are many ways to lead and every leader has his or her own style. Some of the more common styles include autocratic, bureaucratic, democratic, and laissez-faire.
- •8. In chapter 16 the author uses the word “admission”. Explain the difference in the usage of the words “admission” and “admittance” by filling in the gaps with the suitable option:
- •11. Translate the sentences into English in writing paying special attention to the use of vocabulary units:
- •Keys to excerses (chapter 17)
- •Chapter 5
- •Chapter 6
- •Chapter 7
- •Chapter 8
- •Broadcast journalism: the world’s town crier
- •VII. Translate the following sentences from Russian into English using active vocabulary:
- •Broadcast vocabulary
- •VIII. Solve the crossword:
- •IX. Interview quiz. Choose the variant(s) that best completes the statement or answers the question:
- •XII. Translate the following text from English into Russian Безответственный контроль сми со стороны частных организаций
- •XIII. Translate the following text from Russian into English
- •Chapter 13
- •VII. Translate the following sentences from Russian into English using active vocabulary:
- •XII. Translate the following text from English into Russian
- •XIII. Translate the following text from Russian into English:
- •Chapter 14
- •6. In chapter 14 the author uses the expression “historical feature”. Explain the difference in the usage of the words “historic” and “historical” and then fill in the gaps with the suitable option.
- •Chapter 15 Ex. 1Translate all the words into Russian
- •7. Study the meaning of phrasal collocations with the verb “put” and the following particles: across, down, off, out, forward, down to. Then fill in the gaps in the sentences:
- •Chapter 16 Ex. 1Translate into Russian
- •There are many ways to lead and every leader has his or her own style. Some of the more common styles include autocratic, bureaucratic, democratic, and laissez-faire.
- •8. In chapter 16 the author uses the word “admission”. Explain the difference in the usage of the words “admission” and “admittance” by filling in the gaps with the suitable option:
- •Chapter 17
Chapter 13
Online news: journalism’s stands converge
Answer the following questions:
P. 296
P. 298 top
P. 299 middle
P. 300 top
P. 300 bottom
P. 301
P. 302 top
P. 302 middle
P. 308 bottom, p. 309
P. 310 top
P. 312 bottom
Match the words (1-19) with the definitions (a-s):
1-e; 2-c; 3-g; 4-a; 5-d; 6-i; 7-b; 9-f; 10-m; 11-h; 12-j; 13-p; 14-s; 15-n; 16-l; 17-o; 18-q; 19-r.
III. Complete the following words and word combinations:
Jump on the bandwagon
Lured into
Looked askance
Cater for
Angst
Keep abreast
Hone
Smorgasbord
Fallacy
Focal point
Amalgamation
Convergence
fad
IV. Translate the following words and word-combinations from Russian into English using active vocabulary:
A freeze-frame; an all-news network; to stay abreast of smth; to hone one’s skills; amalgamation; smorgasbord; fad; focal point; fallacy; to cater for smb/smth; media convergence; angst; to bring smth in line with smth; to draw on smth; to look askance at smb; to lure smb into smth; to jump on the bandwagon; pat answer; adplexing.
V. Do the “word formation” exercise and then translate the text into Russian:
unprecedented
overwhelming
overlapping
phenomenal
options
VI. Give synonyms and antonyms to the following expressions:
Expression |
Synonym |
Antonym |
a.To upset the balance |
Disrupt, hamper, destroy |
restore |
b. To incur costs |
Lose money, owe money or have to pay money as a result of doing smth |
Not to bear any costs |
c. To break news on a moment’s notice |
Quickly, rapidly |
slowly |
d. To harness smth |
Use smth for a particular purpose |
---------- |
e. Proliferation |
Abundance, mass |
Scarcity, shortage, insufficiency, deficiency |
f. Cross-pollination between different media |
Mutually beneficent cooperation |
--------------- |
g. Repurposing |
Adjustment, adaptation |
------------ |
VII. Translate the following sentences from Russian into English using active vocabulary:
There has been an amalgamation of companies, followed by internal rivalry to obtain stock control of the merger.
One participant proposed the creation of a focal point or special rapporteur on freedom of assembly and association and human rights defenders, who would react immediately to violations against these.
These initiatives are Microsoft's response to digital convergence, in which all devices will use digital technology and need to work with one another.
One fallacy with this model is that spending the allocated money is viewed as a positive.
Irina Siraeva confidently stays (keeps) abreast of events in the world of rowing - national, as well as international ones.
He impatiently tapped keys, rolling another shade of gray down a freeze-frame from a convenience store videotape.
Unless you’ve got enough patience to hone your skills, you’ll be able to achieve success in figure skating.
He called on the participants to draw on their expertise to help their efforts to succeed.
I too began to try to be funny, but as soon as ever I spoke they either looked at me askance or did not look at me until I had finished: so that my anecdotes fell flat.
France had placed an elite force there in the hope of luring the communists into leadinga pitched battle of attrition, and, in the process, maneuvered itself into a no-win situation.
Our site provides a great choice of Moscow hotels catering for all tastes and budgets.
It would be pat of me to say I am sorry.
Bandwagon jumpers make choices based not on merit or value but on brand names, slogans, and tag lines.
My client is a very liberal man, but he has his fads and his own way of doing things.
All-news TV channels such as, for example, CNN or BBC use adplexing to attract the attention of a bigger audience.