- •Introduction
- •2. They can all serve as a metaphor for the media
- •Chapter 2
- •Chapter 3
- •Chapter 5
- •Chapter 6
- •Chapter 7
- •Chapter 8
- •Broadcast journalism: the world’s town crier
- •Ex. 2 Complete the following words and word combinations:
- •Broadcast vocabulary
- •Безответственный контроль сми со стороны частных организаций
- •Ex. 3 Complete the following words and word combinations:
- •Chapter 14
- •4. Complete the sentences using the list of vocabulary units in exercise 2, some words can be used more than once:
- •4. Complete the sentences using the list of vocabulary units in exercise 2, some words can be used more than once:
- •5. Match the following words and collocations with their synonyms from exercise 2:
- •7. Study the meaning of phrasal collocations with the verb “put” and the following particles: across, down, off, out, forward, down to. Then fill in the gaps in the sentences:
- •3. Match the following definitions with the words and expressions from exercise 2:
- •4. Match the following words and collocations with their synonyms from exercise 2:
- •5. Complete the sentences using the list of vocabulary units in exercise 2, some words can be used more than once:
- •There are many ways to lead and every leader has his or her own style. Some of the more common styles include autocratic, bureaucratic, democratic, and laissez-faire.
- •8. In chapter 16 the author uses the word “admission”. Explain the difference in the usage of the words “admission” and “admittance” by filling in the gaps with the suitable option:
- •11. Translate the sentences into English in writing paying special attention to the use of vocabulary units:
- •Keys to excerses (chapter 17)
- •Chapter 5
- •Chapter 6
- •Chapter 7
- •Chapter 8
- •Broadcast journalism: the world’s town crier
- •VII. Translate the following sentences from Russian into English using active vocabulary:
- •Broadcast vocabulary
- •VIII. Solve the crossword:
- •IX. Interview quiz. Choose the variant(s) that best completes the statement or answers the question:
- •XII. Translate the following text from English into Russian Безответственный контроль сми со стороны частных организаций
- •XIII. Translate the following text from Russian into English
- •Chapter 13
- •VII. Translate the following sentences from Russian into English using active vocabulary:
- •XII. Translate the following text from English into Russian
- •XIII. Translate the following text from Russian into English:
- •Chapter 14
- •6. In chapter 14 the author uses the expression “historical feature”. Explain the difference in the usage of the words “historic” and “historical” and then fill in the gaps with the suitable option.
- •Chapter 15 Ex. 1Translate all the words into Russian
- •7. Study the meaning of phrasal collocations with the verb “put” and the following particles: across, down, off, out, forward, down to. Then fill in the gaps in the sentences:
- •Chapter 16 Ex. 1Translate into Russian
- •There are many ways to lead and every leader has his or her own style. Some of the more common styles include autocratic, bureaucratic, democratic, and laissez-faire.
- •8. In chapter 16 the author uses the word “admission”. Explain the difference in the usage of the words “admission” and “admittance” by filling in the gaps with the suitable option:
- •Chapter 17
Broadcast journalism: the world’s town crier
Ex. 1 Match the words (1-28) with the definitions (a-bb):
1-e; 2-i; 3-a; 4-c; 5-g; 6-h; 7-b; 9-f; 10-o; 11-m; 12-j; 13-k; 14-l; 15-r; 16-t; 17-n; 18-p; 19-v; 20-q; 21-s; 22-y; 23-aa; 24-u; 25-bb; 26-w; 27-x; 28-z.
Ex. 2 Complete the following words and word combinations:
Cherry-picked
Take precedence
Watchdog
Scoop
Prop up
On-the-spot
Primacy
Amalgamated
Commentary
Forte
Final say
Simulating
Pot-shots
Liquidation
Ex. 3 Translate the following words and word-combinations from Russian into English using active vocabulary:
An autocue; a rundown; a talkback; to go into liquidation; checkbook journalist; in conjunction with; to have the final say on smth; to set the benchmark for smth; to be one’s forte; “hot of the wire” news; a commentary; dyed-in-the-wool journalists; a watchdog; to be adept at doing smth; to scoop a message; a standby presenter; to cherry-pick; media convergence; to take precedence over smth.
Ex. 4 Do the “word formation” exercise and then translate the text into Russian:
Factual
Demonstrable
Suited
Balanced
Impartiality
Unduly
Unquestioning
Presentation
Requirement
Ex. 5 Give synonyms and antonyms to the following expressions:
|
Expression |
Synonym |
Antonym |
|
To titillate audiences |
to stimulate |
to calm; to soothe; to appease |
|
To turn viewers off |
to bore; to demotivate; to leave smb cold |
to interest; to engage; to sweep along |
|
To dumb down an issue |
to simplify |
to complicate |
|
To mull over new angles |
to think carefully about smth; to think over smth; to take a long hard look at smth |
to make a snap decision (an on-site decision) |
|
To be a moot point |
a controversial point (divided, irreconciliable) |
a clear point |
|
To be cognizant of smth |
to be aware of smth |
to be ignorant of smth (uninformed) |
|
To be under klieg-light |
to be under spotlight |
to keep/stay in the background |
|
To dovetail into a logical story-telling narrative |
to fit together |
to misfit; to mismatch |
Ex. 6 Translate the following sentences from Russian into English using active vocabulary:
This journalist won’t handle just any task. He is used to cherry-picking information.
Safetyshouldtakeprecedenceover allothermattersintheworkplace.
Media convergence has become a real trend in the world of journalism, where large media-holdings set the benchmark for smaller publications.
– Our newsreader has fallen ill and today he won’t be able to go on the air. – What a pity. Please, get in touch with our standby presenter as soon as possible.
If you are really adept at filming, we will put you in charge of the on-the-spot report. We cannot afford to send two people on the mission.
There are different watchdog organizations in the sphere of journalism that ensure that the code of ethics is properly followed.
Mike does excellent rundowns and that is his forte. But he is a dyed-in-the-wool journalist, so we can’t give him such a delicate task.
Will you listen today to the commentary from the war in Libya? It is done by “Mayak” radio station in conjunction with BBC. – No, I won’t. Because I don’t trust these sources. I’ve heard that they practise virtual reporting.
– I doubt whether we should put this video on the air today. I’m afraid it can turn our viewers off. – Let’s put off this decision for a moment. In any case our boss will have the final say on this matter.
– Have you ever taken part in a talkback? – No, I haven’t. I’ve never managed to get through.
– Why is Brian so mad at you? – I’ve recently taken a pot-shot at him, that’s why he is mad. – What did you tell him? – I hinted at the fact that I knew about him practising cash-for-comment.
– Do you know that this newspaper has gone into liquidation? – I am not surprised. They’ve always been involved in checkbook journalism.
A recent survey has shown that we are losing our audience. We should mull over different news angles.
I liked the information that you gathered. But as for delivery, to my mind, you dumbed down the issue.
American school of journalism is thought to be the best in the world. – I disagree. For me it’s a moot point.
– Are you cognizant of the fact that such a mistake is unforgettable for a professional of your kind? – I am, but I thought that this material would dovetail into a logical storytelling narrative.
This story is now under klieg-light of all media. Our task is to publish a sensation, otherwise we are lost.