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Файл:Английский язык для менеджеров. Учебное пособие
.pdf
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
Notes:
Management by objectives — управление по целям (это
процесс согласования целей внутри организации таким образом, что руководство компании и сотрудники разделяют
цели и понимают, что они означают для организации)
Knowledge workers — информационный работник
(работник умственного труда (категория работников, чья
деятельность связана с обработкой имеющейся информации и получением новой информации; включает программистов, аналитиков, специалистов по планированию
и др.; иногда в эту группу включают всех работников,
обладающих высоким уровнем образования или связанных с образованием (в том числе, учёных, преподавателей
и студентов))
A nonprofit organization — некоммерческая органи зация
Exercise 13. Read and translate the following fragment
of the interview with Peter Drucker.
1. Share your impression on the interview with your
classmates.
2. Discuss with your classmates whether you agree
or disagree with Peter Drucker’s viewpoint and approach
concerning management.
3. Act out your own interview using this interview as an
example.
An Interview with Peter Drucker:
Interviewer: How does it feel to be looking at the world from
a 95-year-old vantage point?
Peter Drucker: Well, it makes me feel very old. But not much
has changed in my basic outlook. 40 years ago I used to work
primarily with business. The last 30 years
I’ve worked primarily with non-profits, though I still have
a few old business clients. And the business people with whom
I worked have mostly retired, so I’m working with new people,
very interesting people. It hasn’t changed that much.
— 191 —
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
Interviewer: Ever since the publication of your seminal book,
The Practice of Management, published 50 years ago, you
have been educating managers through book after book, dozens at this point. What’s the essential Drucker message to today’s 21st century managers?
Peter Drucker: I always ask the same three questions whether
I’m dealing with a business or a church or a university. And
whether it’s American, German, or Japanese makes no difference. The first question is what is your business? What are you
trying to accomplish? What makes you distinct? The second
question is how do you define results? And that’s a very tough
question, and much tougher in a non-business than in a business. And the third question is what are your core competencies? And what do they have to do with results?
And that’s all really. There is no great difference between
this century and the last century, except there are so many
more organizations today. We became a society of organizations in the last century. When managers were very rare you
could depend on the naturals. Now you need enormous numbers of them.
Interviewer: You speak of management as a “practice.”
I wonder what you mean by that. And what’s called
management science? What is the difference between
management as a practice and management science?
Peter Drucker: I very rarely speak of management science.
Management is a practice like medicine. There’s medical
science and there are medical scientists to support medical
practice. And management, like medicine, is a practice.
The results are not in theory but in what actually happens.
Management science supports the manager by furnishing the
tools to achieve the desired results. But the implementation
of those tools, the actual use of management tools is a practice,
not a science.
Источник:
http://first.emeraldinsight.com/interviews/pdf/drucker.pdf
— 192 —
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
CONCLUSION PART:
Exercise 14. Work in pairs. Act out a dialogue
ROLE PLAY:
Student A Student B
You are a manager
You are a reporter.
Ask as many questions
as possible about business
entities and business ethics
Swap the roles.
Exercise 15. Sit back-to-back in pairs. Student A should
‘ring’ student B. Change roles when you have done the
calls once.
working on a prestigious
organization. Answer
to reporter about business
entities and business
ethics. Give as many details
as possible.
ROLE PLAY:
Variant 1
You work at the Grand Palace Restaurant. The restaurant
is fully booked today between 7 and 10 p.m. If you cannot help
the caller, recommend the Minerva Restaurant. It belongs
to the same restaurant group and has approximately the same
standard and prices. Its phone number is 791 8181 and the address is 17 York Street.
Variant 2
You work at the Minerva Restaurant. Accept the caller’s
reservation, get his/her name and make sure they know where
the restaurant is.
— 193 —
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
Variant 3
You work at the Sola Beach Hotel, Bergen, Norway.
Your room rates are NOK (Norwegian Crowns) 1050 single
and 1375 double, including breakfast. The hotel is not full
in mid-January.
Person called
I’m awfully sorry, but I couldn’t get you on the flight you
wanted. Your name’s on the waiting list, though. The other possibility would be for you to fly at 9.00 the next morning.
We’re not very conveniently located for public transport,
I’m afraid.
Exercise 16. Look through the information below. Prepare
you own project for creation of new company. Use as an example information about Hasbro.
PROJECT:
Vital Statistics:
Title: Hassenfeld Brothers (1932–1968), Hasbro Industries
(1968–1984), Hasbro Bradley (1984–1985)
Type: Public
Traded as: NASDAQ: HAS, NASDAQ-100 component, S&P
500 component
Industry: Toys, Entertainment
Founded: December 6, 1923; 95 years ago
Founders: Henry Hassenfeld, Hillel Hassenfeld, Herman
Hassenfeld
Headquarters: Pawtucket, Rhode Island, United States
Area served: Worldwide
Key people: Brian Goldner, (Chairman and CEO), John
Frascotti (President)
Products: Toys, Puzzles, Board games, War games, RPG,
Sports equipment
Revenue: Increase US$5.21 billion (2017)
Number of employees: 5,000 (2017)
Web s ite: hasbro.com
— 194 —
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
Hasbro
Hasbro, Inc. (a syllabic abbreviation of its original
name, Hassenfeld Brothers) is an American multinational
toy and board game company. It is the largest toy maker
in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion. Hasbro
acquired the trademarks and products of Kenner, Parker
Brothers, and Milton Bradley, among others. Among its
products are Monopoly, G.I. Joe, Furby, Transformers,
Nerf, My Little Pony, Twister and the newly acquired
Power Rangers franchise. The Hasbro brand also spawned
TV shows to promote its products, such as Family Game
Night on the Discovery Family network. The corporate
headquarters is located in Pawtucket, Rhode Island. The
majority of its products are manufactured in East Asia.
Hasbro was named by Fortune magazine as one of the
top 100 companies to work for in 2013, citing that the «company enhanced its vacation policy by giving new employees
three weeks off in their first year instead of having to wait
five years.
https://en.wikipedia.org/wiki/Hasbro
Example:
Vital statistics of your project:
Title:
Type:
Traded as:
Industry:
Founded:
Founders:
Headquarters:
Area served:
Key people:
Products:
— 195 —
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
Revenue:
Number of employees:
Website:
Use the following set-phrases in presenting your project:
INTRODUCTION
3 We may begin by…
3 We shall begin by saying that…
3 The first point to be made is…
3 We must start from the following…
3 I would like to present…
MAIN PART
3 We have reason to state that…
3 It is necessary to note that…
3 We come to a definite decision…
3 Statistics showed…
3 It must be admitted that…
3 There is another proof that…
3 Our argument for… is based on…
3 All these facts prove that…
CONCLUSION
3 In conclusion I would like to express (say)…
3 We must conclude that…
3 We thus arrived at the following conclusion…
3 These facts give rise to important conclusions…
3 We can sum up… as follows…
LANGUAGE PORTFOLIO:
Exerci se 17. Explain in English what is so important that
you learnt from The Unit 5. Make some notes in your
Language portfolio regarding the Unit 5.
— 196 —
UNIT 6
STRATEGIC PLANNING &
KEY COMPONENTS OFSTRATEGIC
MANAGEMENT
CONTENT
Grammar: Complex Object & Modal Verbs & Gerund
Theme: Text A. Strategic Planning & Key Components
of Strategic Management
Text B. Promotion
GRAMMAR
Complex Object & Modal Verbs
Exercise 1. Make up word combinations with Complex
Object and translate them into Russian
Exercise 2. Translate the following sentences into Russian
using Complex Object and explain its usage
— 197 —
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
1. We expect him to sign this document.
2. He let us come in.
3. The expectations made us doubt that he would arrive
at the meeting.
4. We didn’t expect him to sign this document.
5. Our chief made us be proud of working on this com-
pany.
6. The unpredictable situation made him leave the meet-
ing.
7. We know him to be a very talented manager.
8. They didn’t want me to sign this document.
9. A new manager made the personnel work harder.
10. Sometimes unpredictable situations make you have
to make hard organization-wide decision.
11. She made me buy a book on management of this au-
thor.
12. He wanted this proposal to be accepted at that meet-
ing.
Exercise 3. Choose the correct grammatical variant paying attention to Modal Verbs and translate them into
Russian
1. The term “management” (may / must) also refer
to those people who manage an organization.
2. In order to be effective a manager’s style and outlook
(may / must) fit into the businesses organizational culture.
3. In some types of work, front line managers
(can / may) also do some of the same tasks that employees
do, at least some of the time.
4. A single manager (can / may) perform several roles or even all of the roles commonly observed in a large
organization.
5. However, only those natural resources that (can /
may) renew themselves and whose exploitation relies on their
regenerative capacities properly necessitate management.
— 198 —
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
Exercise 4. Translate the following sentences into Russian
using Modal Verbs and explain their usage
1. All management embraces to some degree a democratic principle — in that in the long term, the majority of workers must support management.
2. Alternatively, administration can refer to the bureaucratic or operational performance of routine office tasks, usually internally oriented and reactive rather than proactive.
3. For example, business administrators may work with
the managers of the human-resources, production, finance,
accounting, and marketing departments to ensure that they
function properly and are working in line with the company’s
goals and objectives.
4. Additionally, they might interact with people outside
the company, such as business partners and vendors.
5. Their objectives and goals may or may not coincide with those of the formal organization.
6. Organization can also have official goals,
which are meant for use outside the organization, when organization claims to try to achieve them, although they do not
correspond to its actions.
7. A good manager is one that may adjust their
management style to suit different environments and employees.
8. According to George S. Odiorne, the system
of management by objectives can be described as a process
whereby the superior and subordinate jointly identify common goals.
9. Their style must adhere to the policies and procedures set forth by the organization, and they must be able
to achieve company objectives.
10. They are responsible for controlling an effective
work team and must uphold organizational beliefs within
that team.
— 199 —
UNIT 5. TYPES OF BUSINESS ENTITIES & BUSINESS ETHICS
Exercise 5. Translate the following sentences into English
explaining Modal Verbs
1. Объектами менеджмента могут выступать персонал
организации, её конкуренты, финансы организации, производство, сбыт, поставщики ресурсов, информация т.д.
2. Можно сказать, что каждая модель менеджмента
приводит к различному уровню экономической эффективности хозяйственной деятельности организации.
3. Для производственной организации управляющий
должен постоянно заботиться о доле рынка, предвидеть
требования заказчиков, обеспечивать точные сроки поставок, выпускать продукцию всё более высокого качества,
назначать цены с учётом условий конкуренции и всячески
заботиться о поддержании репутации фирмы у потребителей, при этом внутри организации.
4. Управляющая система может быть представлена особым видом машины на основании того, что каждая
система выполняет какие-либо функции, которые можно
рассматривать как цель машины.
5. Поэтому исследование организации должно предусматривать анализ трёх уровней целей: самой системы,
её частей и системы более высокого порядка, частью которой является данная организация.
Gerund
Exercise 1. Make up word combinations with Gerund and
translate them into Russian
Exercise 2. Translate the following sentences into Russian
using Gerund and explain its usage
1. In (to analyze) these issues, the discipline of marketing management often overlaps with the related discipline
of strategic planning.
2. In some cases, management has even rewarded itself
with bonuses after (to lay) off lower-level workers.
— 200 —
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