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Файл:Английский язык для менеджеров. Учебное пособие
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UNIT 2. FUNCTIONS OF MANAGEMENT
Let me run over the main points again…
Let me come to the conclusion…
We must conclude that…
Exercise 35. In pairs or small groups, discuss pros and
cons of any management function (planning, organizing,
directing, staffing, controlling). Pay attention to the information from the text A and the text B. Use the following patterns:
To introduce your
personal opinion:
To agree: To disagree:
I’m sorry
As I see / view it…
To my mind…
From my point
of view…
Personally I think
that…
In my opinion…
I agree completely.
I suppose you are
right.
You are correct.
Sure.
but I have
to disagree.
I’m not sure
I can agree.
I may be wrong
but…
Really? But
I thought…
Exercise 36. Read the following information below. Write
your own business letter paying attention to the given information and example below.
How to Format and Write a Simple Business Letter
People write business letters and emails for a variety
of reasons--to request information, to conduct transactions,
to secure employment, and so on. Effective business correspondence should be clear and concise, respectful in tone, and
formatted properly. By breaking down a business letter into
its basic components, you can learn how to communicate effectively and improve your skills as a writer.
— 91 —
UNIT 2. FUNCTIONS OF MANAGEMENT
The Basics
A typical business letter contains three sections, an introduction, a body, and a conclusion.
The introduction indicates who the writer is addressing.
If you’re writing to someone you don’t know or have met only
briefly, the introduction may also a brief reason of why you’re
writing. Typically, the introduction is only a sentence or two
in length.
The body of the letter is where you state your business.
This section may be as short as a few sentences or several paragraphs in length. It all depends on the degree of detail necessary to describe the subject at hand.
The conclusion is the final section where you’ll call for
future action. This can be a chance to talk in person, to request additional information, or to conduct a transaction. Like
the introduction, this section should be no more than a sentence or two and must make clear what you would like from the
person reading your letter.
The Introduction
The tone of the introduction depends on your relationship
to the letter recipient.
If you’re addressing a close friend or a business colleague,
using their first name is acceptable. But if you’re writing
to someone you do not know, it’s best to address them formally in the greeting. If you do not know the name of the
person you’re writing to, use their title or a general form
of address.
Some examples:
Dear personnel director
Dear sir or madam
Dear Dr., Mr., Mrs., Ms. (Last Name)
Dear Frank: (use if the person is a close business contact
or friend)
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UNIT 2. FUNCTIONS OF MANAGEMENT
Writing to a specific person is always preferred. Generally
speaking, use Mr. when addressing men and Ms. for women
in the greeting. Only use the title of Doctor for those in the
medical profession. While you should always begin a business
letter with the word “Dear,” doing so is an option for business
emails, which are less formal.
If you’re writing to someone you don’t know or have met
only in passing, you may want to follow the greeting by providing some context for why you’re contacting that person.
Some examples:
With reference to your advertisement in the Times...
I’m am following up on our phone call yesterday.
Thank you for your letter of March 5.
The Body
The majority of a business letter is contained in the body. This
is where the writer states his or her reason for corresponding.
For example:
I am writing to inquire about the position posted in The Daily
Mai l .
I am writing to confirm the shipment details on order # 2346.
I am writing to apologize for the difficulties you experienced
last week at our branch.
Once you have stated the general reason for writing your
business letter, use the body to provide additional details.
For example, you may be sending a client important documents to sign, apologizing to a customer for poor service,
requesting information from a source, or some other reason.
Whatever the reason, remember to use language that is courteous and polite. For instance:
I would be grateful to meet with you next week.
Would you possibly have time for a meeting next week?
— 93 —
UNIT 2. FUNCTIONS OF MANAGEMENT
I would be delighted to give you a tour of our facility this coming month.
Unfortunately, we will have to postpone the meeting until June 1.
Enclosed you will find a copy of the contract. Please sign where
indicated.
It is customary to include some closing remarks after
you’ve stated your business in the body of the letter. This
is your opportunity to reinforce your relationship with the recipient, and it should just be a sentence.
Please contact us again if we can help in any way.
If you have any questions, feel free to call me.
You can also use the closing to request or offer future contact
with the reader.
I look forward to hearing from you soon.
Please contact my assistant to schedule an appointment.
The Finish
The final thing all business letters need is a salutation, where
you say your goodbyes to the reader. As with the introduction,
how you write the salutation will depend on your relationship
to the recipient. For clients that you’re not on a first-name basis with, use:
Yours faithfully (if you don’t know the name of the person
you’re writing to)
Yours sincerely, (if you do know the name of the person you’re
writing to)
If you are on a first-name basis, use:
Best wishes, (if you’re acquaintances)
Best regards or Regards (if the person is a close friend
or contact)
Sample Business Letter
Here is a sample letter using the format outlined above. Note
the use of two blank lines between the recipient’s address and
the greeting.
— 94 —
UNIT 2. FUNCTIONS OF MANAGEMENT
Ken’s Cheese House
34 Chatley Avenue
Seattle, WA 98765
October 23, 2017
Fred Flintstone
Sales Manager
Cheese Specialists Inc.
456 Rubble Road
Rockville, IL 78777
Dear Mr. Flintstone:
With reference to our telephone conversation today, I am writing to confirm your order for: 120 x Cheddar Deluxe Ref. No.
856.
The order will be shipped within three days via UPS and
should arrive at your store in about 10 days.
Please contact us again if we can help in any way.
Yours sincerely,
Kenneth Beare
Director of Ken’s Cheese House
Источник:
(https://www.thoughtco.com/business-letter-basics-1209018)
Types of Business Letters
There are a number of types of business letters
in English. Accomplished speakers of English also need to be
able to write the following types of business letters to be
successful in business. Begin with a clear understanding
of business letter writing basics. Once you’ve understood
basic layout styles, standard phrases, salutation, and endings,
continue to improve your business letter writing skills
by learning to write the following types of business letters.
— 95 —
UNIT 2. FUNCTIONS OF MANAGEMENT
Do you need to request more information about
a product? Write an inquiry letter.
Do you need to supply information that was requested
about a product? Write a reply to an inquiry letter.
Do you need to detail the terms of an account for
a customer? Write an account terms and conditions letter.
Do you want to buy a product or order a service? Write
a letter to place an order.
Do you need to refund some money, or respond
to a complaint? Adjust a claim to make sure you keep your
business in the future.
Do you want to apply for a job? You’ll need a cover
letter.
Do you want to complain about a product or service
that doesn’t work? Make a claim.
Источник:
(https://www.thoughtco.com/business-letter-
basics-1209018)
CONCLUSION PART
Exerci se 37. Work in pairs. Act out a dialogue.
Student A Student B
You are a reporter.
Ask as many questions
as possible about
management specialization
Swap the roles
ROLE PLAY:
You are a manager
working on a prestigious
organization. Answer
to reporter about your
profession. Give as many
details as possible.
— 96 —
UNIT 2. FUNCTIONS OF MANAGEMENT
Exercise 38. Look through the information below. Prepare
you own project for creation of new company. Use as an example information about Johnson & Johnson.
PROJECT:
Vital Statistics:
Title: Johnson & Johnson
Type: Public
Traded as: NYSE: JNJ, DJI A Comp onent, S&P 100 Component,
S&P 500 Component
Industry: Medical equipment, Pharmaceutical
Founded: January 1886; 133 years ago New Brunswick, New
Jersey, United States
Founders: Robert Wood Johnson I, James Wood Johnson,
Edward Mead Johnson
Headquarters: One Johnson & Johnson Plaza, New Brunswick,
New Jersey, U.S.
Area served: Worldwide
Key people: Alex Gorsky (Chairman and CEO), Jay Stuart
(Certified Quality Engineer)
Products: Pharmaceuticals, Medical Devices, and Consumer
Products.
Revenue: Increase US$76.450 billion (2017)
Number of employees: 134,000 (2017)
Web s ite: Website www.jnj.com
Johnson & Johnson
Johnson & Johnson is an American multinational
medical devices, pharmaceutical and consumer packaged
goods manufacturing company founded in 1886. Its common stock is a component of the Dow Jones Industrial
Average and the company is ranked No. 37 on the 2018
Fortune 500 list of the largest United States corporations
by total revenue.
— 97 —
UNIT 2. FUNCTIONS OF MANAGEMENT
Johnson & Johnson is headquartered in New
Brunswick, New Jersey, the consumer division being located in Skillman, New Jersey. The corporation includes some
250 subsidiary companies with operations in 60 countries
and products sold in over 175 countries. Johnson & Johnson
had worldwide sales of $70.1 billion during calendar year
2015. Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its
well-known consumer products are the Band-Aid Brand line
of bandages, Tylenol medications, Johnson’s baby products,
Neutrogena skin and beauty products, Clean & Clear facial
wash and Acuvue contact lenses.
https://en.wikipedia.org/wiki/Johnson_%26_Johnson
Example:
Vital statistics of your project:
Title:
Type:
Traded as:
Industry:
Founded:
Founders:
Headquarters:
Area served:
Key people:
Products:
Revenue:
Number of employees:
Website:
— 98 —
UNIT 2. FUNCTIONS OF MANAGEMENT
Use the following set-phrases in presenting your project:
INTRODUCTION
3 We may begin by…
3 We shall begin by saying that…
3 The first point to be made is…
3 We must start from the following…
3 I would like to present…
MAIN PART
3 We have reason to state that…
3 It is necessary to note that…
3 We come to a definite decision…
3 Statistics showed…
3 It must be admitted that…
3 There is another proof that…
3 Our argument for… is based on…
3 All these facts prove that…
CONCLUSION
3 In conclusion I would like to express (say)…
3 We must conclude that…
3 We thus arrived at the following conclusion…
3 These facts give rise to important conclusions…
3 We can sum up… as follows…
LANGUAGE PORTFOLIO:
Exercise 39. Explain in English what is so important that
you learnt from The Unit 2. Make some notes in your
Language portfolio regarding the Unit 2.
— 99 —
UNIT 3
COMMUNICATION — BASICS &
STRATEGIES
CONTENT
Grammar: Perfect Tenses & Passive Voice
Theme: Text. Communication ― Basics & Models
Famous People in Management: Claude Shannon
GRAMMAR
Perfect Tenses
Exercise 1. Make up word combinations with Perfect
Tenses constructions and translate them into Russian
Exercise 2. Open the brackets using the correct form of to
Perfect Tenses constructions and translate them into
Russian
1. In some cases, management (to reward) even itself
with bonuses after laying off lower-level workers.
— 100 —
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