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Файл:Английский язык для менеджеров. Учебное пособие
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UNIT 4. TYPES OF BUSINESS MANAGEMENT
18. analyze
19. on behalf (of)
20. owner
21. to be concerned (with)
22. internal
issues
23. external
issues
24. customers’
needs
25. marketing
management
26. application
27. techniques
[ˈænəlaɪz]
[ɒn bɪˈhɑːf (ɒv)]
[ˈəʊnə]
[tuː biː kənˈsɜːnd
(wɪð)]
[ɪnˈtɜːnl ˈɪʃuːz]
[ɛksˈtɜːnl ˈɪʃuːz]
[ˈkʌstəməz niːdz]
[ˈmɑːkɪtɪŋ
ˈmænɪʤmənt]
[ˌæplɪˈkeɪʃ(ə)n]
[tɛkˈniːks]
анализировать
от имени кого-л.
собственник;
владелец
быть связанным
с чем-л.
внутренние
вопросы
внешние вопросы
запросы
потребителей
управление
маркетингом;
маркетинговый
менеджмент
применение
техника; метод;
способ; технический приемы
28. timing
29. customer
demand
30. financial
management
[ˈtaɪmɪŋ]
[ˈkʌstəmə
dɪˈmɑːnd]
[faɪˈnænʃəl
ˈmænɪʤmənt]
— 141 —
расчет времени;
хронометраж
потребительский
спрос
финансовый менеджмент; управление финансовой
деятельностью
UNIT 4. TYPES OF BUSINESS MANAGEMENT
31. allocation
32. assets and
liabilities
33. under conditions (of)
34. certainty
35. uncertainty
36. public finance
37. corporate
finance
38. information technology
management
39. tangible
investments
[ˌæləʊˈkeɪʃ(ə)n]
[ˈæsɛts ænd
ˌlaɪəˈbɪlɪtiz]
[ˈʌndə kənˈdɪʃənz
(ɒv)]
[ˈsɜːtnti]
[ʌnˈsɜːtnti]
[ˈpʌblɪk faɪˈnæns]
[ˈkɔːpərɪt faɪˈnæns]
[ˌɪnfəˈmeɪʃən
tɛkˈnɒləʤi
ˈmænɪʤmənt]
[ˈtænʤəbl
ɪnˈvɛstmənts]
распределение
активы и пассивы
при условии что…
определенность;
уверенность; несомненный факт
неопределенность; неуверенность; сомнение
государственное
финансирование
корпоративное
финансирование
информационный
менеджмент
инвестиции
в материальные
активы
40. computer
hardware
41. software
42. data
43. network
44. staff
[kəmˈpjuːtə
ˈhɑːdweə]
[ˈsɒftweə]
[ˈdeɪtə]
[ˈnɛtwɜːk]
[stɑːf]
— 142 —
компьютерное
оборудование
программное
обеспечение
данные
сеть; сообщество
персонал; кадры
UNIT 4. TYPES OF BUSINESS MANAGEMENT
45. entail
[ɪnˈteɪl]
вызывать; влечь
за собой
46. tech support
[tɛk səˈpɔːt]
техническая
поддержка
TEXT A
TYPES OFBUSINESS MANAGEMENT
Towards the end of the 20th century, business manage-
ment came to consist of six separate branches, namely:
1) Human resource management. Human resource man-
agement is the management process of an organization’s workforce, or human resources. It is responsible for the attraction,
selection, training, assessment, and rewarding of employees,
while also overseeing organizational leadership and culture
and ensuring compliance with employment and labor laws.
2) Operations management. Operations management
is an area of management concerned with overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services.
It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed, and effective in terms of meeting customer requirements.
It is concerned with managing the process that converts inputs (in the forms of materials, labor, and energy) into outputs
(in the form of goods and/or services).
3) Strategic management. Strategic management analyzes the major initiatives taken by a company’s top management
on behalf of owners, involving resources and performance
in internal and external environments.
In management theory and practice, a distinction is often made between operational management and strategic
management. Operational management is concerned primarily with responses to internal issues such as improving
— 143 —
UNIT 4. TYPES OF BUSINESS MANAGEMENT
efficiency and controlling costs. Strategic management
is concerned primarily with responses to external issues
such as in understanding customers’ needs and responding
to competitive forces.
4) Marketing management. Marketing management
is a business discipline which focused on the practical application of marketing techniques and the management
of a firm’s marketing resources and activities. Marketing
managers are often responsible for influencing the level,
timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business’s
size, corporate culture, and industry context. For example,
in a large consumer products company, the marketing manager may act as the overall general manager of his or her
assigned product.
5) Financial management. Finance is the allocation of assets and liabilities over time under conditions of certainty and
uncertainty. A key point in finance is the time value of money,
which states that a unit of currency today is worth more than
the same unit of currency tomorrow. Finance aims to price
assets based on their risk level, and expected rate of return.
Finance can be broken into three different sub categories: public finance, corporate finance and personal finance.
6) Information technology management. Information
technology management is the discipline whereby all of the information technology resources of a firm are managed in accordance with its needs and priorities. These resources may include tangible investments like computer hardware, software,
data, networks as well as the staff who are hired to maintain
them.
7) Managing this responsibility within a company entails many of the basic management functions, like budgeting, staffing, change management, and organizing and
controlling, along with other aspects that are unique to technology, like software design, network planning, tech support
etc.
— 144 —
UNIT 4. TYPES OF BUSINESS MANAGEMENT
Exercise 2. Answer the questions to the text A.
1. When did business management come to consist of six
separate branches?
2. What is human resource management?
3. What is human resource management responsible for?
4. What is operation’s management?
5. What is operation’s management responsible for?
6. What is operation’s management concerned with?
7. What does strategic management analyze?
8. What is the main distinction between operation’s and
strategic management?
9. What is marketing management?
10. What are marketing managers responsible for?
11. How may the marketing manager act in a large con-
sumer product company?
12. What is finance?
13. What is the key point in finance?
14. What does finance aim?
15. What can finance be broken into?
16. What is information technology management?
17. What may information technology management
include?
18. What are the basic management functions?
Exercise 3. Say whether it is true or false.
1. Towards the end of the 19th century, business manage-
ment came to consist of six separate branches.
2. Human resource management is the management pro-
cess of an organization’s workforce, or human resources.
3. Operations management involves the responsibility
of the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture and ensuring compliance with employment
and labor laws.
4. Operations management is concerned with managing
the process that converts inputs into outputs.
— 145 —
UNIT 4. TYPES OF BUSINESS MANAGEMENT
5. Strategic management analyzes the major initiatives
taken by a company’s top management on behalf of owners, involving resources and performance in internal and external
environments.
6. In management theory and practice, a distinction is often made between operational management and marketing
management.
7. Operational management is concerned primarily with
responses to internal issues such as improving efficiency and
controlling costs.
8. A key point in finance is the time value of money, which
states that a unit of currency today is worth more than the
same unit of currency tomorrow.
Exercise 4. Translate into Russian the following word
combinations.
Business management, separate branches, the basic management functions, management process, controlling costs,
an organization’s workforce, human resources, rewarding
of employees, labor laws, the process of redesigning business
operations, the production of goods or services, customer requirements, public finance, the major initiatives, understanding customers’ needs, internal and external environments,
management theory and practice, improving efficiency, marketing techniques, competitive forces, a business discipline,
the practical application, firm’s marketing resources, personal
finance, marketing managers, corporate culture, the allocation
of assets and liabilities, composition of customer demand, the
time value of money, corporate finance, the information technology resources, needs and priorities, tangible investments.
Exercise 5. Insert prepositions or adverbs where necessary:
1. Human resource management is responsible _____
the attraction, selection, training, assessment, and rewarding
_____ employees, _____ also overseeing organizational leadership and culture.
— 146 —
UNIT 4. TYPES OF BUSINESS MANAGEMENT
2. Operations management involves the responsibility _____ ensuring that business operations are efficient
in terms of using as few resources as needed.
3. _____ management theory and practice, a distinction
is _____ made _____ operational management and strategic
management.
4. Marketing management is a business discipline which
focused _____ the practical application _____ marketing
techniques and the management _____ a firm’s marketing resources and activities.
5. Marketing managers are often responsible _____ influencing the level, timing, and composition _____ customer
demand accepted definition _____ the term.
6. In part, this is because the role _____ a marketing
manager can vary _____ based _____ a business’s size, corporate culture, and industry context.
Exercise 6. Fill the gaps with correct nouns:
1. Human resource management is the
management process of an organization’s
_____, or human resources.
2. Strategic management analyzes the major _____ taken by a company’s top management on behalf of owners, involving
resources and performance in internal and
external environments.
3. Marketing management is a business
discipline which focused on the practical
application of marketing _____ and the
management of a firm’s marketing resources and activities.
— 147 —
a. managers
b. techniques
c. workforce
UNIT 4. TYPES OF BUSINESS MANAGEMENT
4. Marketing _____ are often responsi-
d. allocation
ble for influencing the level, timing, and
composition of customer demand accepted
definition of the term.
5. Finance is the _____ of assets and lia-
e. initiatives
bilities over time under conditions of certainty and uncertainty.
Exerci se 7. Match the verbs to the sentences below:
to
break
to
manage
to aim
to
include
to
entail
to
state
1. A key point in finance is the time value of money, which
_____ that a unit of currency today is worth more than the
same unit of currency tomorrow.
2. Finance _____ to price assets based on their risk level, and expected rate of return. 3. Finance can be _____ into
three different sub categories: public finance, corporate finance and personal finance.
4. Information technology management is the discipline
whereby all of the information technology resources of a firm
are _____ in accordance with its needs and priorities.
5. These resources may _____ tangible investments like
computer hardware, software, data, networks as well as the
staff who are hired to maintain them.
6. Managing this responsibility within a company _____
many of the basic management functions, like budgeting,
staffi ng, ch ange management, and orga nizing a nd controlling.
Exercise 8. Complete the following sentences.
1. Towards the end of the 20th century, business management came to …
2. Strategic management analyzes …
3. Operational management is concerned primarily with …
4. Human resource management is …
— 148 —
UNIT 4. TYPES OF BUSINESS MANAGEMENT
Exercise 9. Translate the following sentences from English
into Russian.
1. Human resource management is responsible for the
attraction, selection, training, assessment, and rewarding
of employees, while also overseeing organizational leadership and culture and ensuring compliance with employment
and labor laws.
2. Operations management is an area of management
concerned with overseeing, designing, and controlling the
process of production and redesigning business operations
in the production of goods or services.
3. In management theory and practice, a distinction
is often made between operational management and strategic management. Strategic management is concerned primarily with responses to external issues such as in understanding customers’ needs and responding to competitive
forces.
4. Marketing management is a business discipline
which focused on the practical application of marketing
techniques and the management of a firm’s marketing resources and activities.
5. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term.
6. Managing this responsibility within a company entails many of the basic management functions, like budgeting, staffing, change management, and organizing
and controlling, along with other aspects that are unique
to technology, like software design, network planning, tech
support etc.
Exercise 10. Explain in English the meaning of the following words and word combinations:
1. Marketing manager
2. Strategic management
3. Unit of currency
— 149 —
UNIT 4. TYPES OF BUSINESS MANAGEMENT
4. The time value of money
5. Tangible investments
6. Computer hardware
7. Information technology resources
8. Assets and liabilities
9. Customer’s needs
10.Workforce
Exercise 11. Discuss in pairs the following sentences:
1. Human resource management is responsible for the
attraction, selection, training, assessment, and rewarding
of employees, while also overseeing organizational leadership
and culture and ensuring compliance with employment and labor laws.
2. Operations management involves the responsibility
of ensuring that business operations are efficient in terms
of using as few resources as needed, and effective in terms
of meeting customer requirements.
3. Strategic management analyzes the major initiatives
taken by a company’s top management on behalf of owners, involving resources and performance in internal and external
environments.
4. In management theory and practice, a distinction
is often made between operational management and strategic
management.
5. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand
accepted definition of the term.
6. A key point in finance is the time value of money, which
states that a unit of currency today is worth more than the
same unit of currency tomorrow.
7. Finance aims to price assets based on their risk level,
and expected rate of return. Finance can be broken into three
different sub categories: public finance, corporate finance and
personal finance.
— 150 —
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