- •1 Structure of a business letter
- •1 This is how a business school teacher is explaining the parts of a business letter to a student:
- •2 Now read the letter and name its elements:
- •Grammar: The Sequence of Tenses – Узгодження часів
- •2 Writing a business e-mail
- •1 Why do people use e-mail in business? Make a list of reasons.
- •2 Read some 'rules' for writing good business e-mails. Which rules do you follow?
- •3 Read the e-mail below from a student to a company about their work experience programme. Which rules in ex 2 does he break?
- •4 Look al the phrases in italics (1-6) in the e-mail. Match them with the formal phrases (a-f) below:
- •5 Here are some phrases to use in e-mails. Write starting (s), ending (e), saying why you are writing (w) or requesting (r) after each one and the ones in ex 4:
- •6 Rewrite Luigi’s e-mail using the rules in ex 2 and some of the phrases in ex 5. Grammar: Reported Speech (statements) – Непряма мова (стверджувальні речення)
- •3 Doing Business on the Internet
- •1 Match words that have a similar meaning:
- •Grammar: Reported Questions, Requests, Orders – Непрямі питання, прохання, накази
- •4 Business across Cultures
- •1 Match words that have a similar meaning:
- •2 Match the words and phrases in the box with the correct definition:
- •5 Put these statements about customs and culture into the correct order. Translate the sentences:
- •Grammar: First Conditional – Умовні речення і типу
- •5 What is Economics About?
- •1 Read the following words and try to guess their meaning. Mind the stress!
- •2 Match English and Ukrainian equivalents:
- •3 Choose the correct word:
- •4 Complete the sentences:
- •Grammar Second Conditional – Умовні речення іі типу
- •6 Products, Goods and Services
- •1 Match words that have a similar meaning:
- •3 Match the words and phrases in the box with the correct definition:
- •Grammar: Third Conditional – Умовні речення ііі типу
- •7 Markets
- •I. Give English equivalents of the following:
- •III. Answer the questions:
- •IV. Translate into English:
- •Grammar: Modals – Модальні дієслова (1) Ability (здатність, спроможність): can, could, be able to
- •Permission (дозвіл): can, could, may, be allowed to
- •8 Export and Import
- •1 Match words that have a similar meaning:
- •4 Fill in the missing prepositions: (of (2), in, at (2), by (3), on (2), for, through, to)
- •5 Translate into English:
- •Grammar: Modals – Модальні дієслова (2)
- •9 Money and its functions
- •1 Match words that have a similar meaning:
- •2 Translate the sentences into Ukrainian. Define the part of speech of the underlined words:
- •3 The words in the box frequently occur before "money". Find combinations that mean:
- •4 Match the words and phrases in the box with the correct definition:
- •Grammar: Modals with the Perfect Infinitive – Модальні дієслова з перфектним інфінітивом
- •10 Aggregate supply
- •I. Find equivalents:
- •II. Match the synonyms:
- •III. Fill in the blanks with prepositions or adverbs if necessary:
- •IV. Match the terms with their definitions:
- •V. Define which of the following items best completes the statement:
- •VI. Complete the following sentences:
- •VIII. Translate into English:
- •Grammar: The Infinitive – Інфінітив
- •11 Aggregate demand
- •I. Match the antonyms:
- •V. Complete the following sentences:
- •VI. Translate into English:
- •VII. Replace the Ukrainian words and phrases by their English equivalents in the correct form:
- •Grammar: The Gerund – Герундій
- •(12) Grammar: The Participle – Дієприкметник
3 Doing Business on the Internet
enquiry corporate website publicity E-commerce / online trading time-saving method |
запит; запитання корпоративна веб-сторінка реклама; паблісіті електронна торгівля метод, що заощаджує час |
Companies can use their presence on the Web to access the growing number of websites of interest. There are different ways in which businesses can benefit from its functions:
* Businesses use e-mail to deal with customers, to make and respond to enquiries quickly and to communicate with employees.
* A corporate website may be used for publicity, for selling or for sharing information.
* E-commerce or “online trading” has proved to be very successful for some companies. One of the advantages of this form of trading is that users can come to the website 24 hours a day.
* Marketing on the Web can be achieved by setting up a website and making it attractive to visitors.
* The Internet is a powerful tool for gathering data. Companies can use it to look up other companies and their products, access financial information, find market information, foreign exchange rates and so on.
* Using computer networks to transmit audio and video data between two or more people in different locations (video-conferences) is a time-saving method of communication.
* Many companies place their recruitment needs on their own websites or on the websites of recruitment agencies.
Large corporations place their annual reports on their websites in order to provide a service to their shareholders.
1 How can companies use their presence on the Web? 2 What do businesses use the e-mail for? 3 What may a corporate website be used for? 4 What is one of the advantages of the E-commerce? 5 How can marketing be achieved on the Web? 6 What can companies use the Internet for? 7 What is a time-saving method of communication? 8 How can companies use the Web for recruitment purposes? 9 Why do large corporations place their annual reports on their websites?
1 Match words that have a similar meaning:
access benefit respond gather transmit e-commerce |
online trading broadcast collect answer gain enter |
2 Choose the correct word from the box to complete the gaps. Translate the sentences into Ukrainian:
online (2); PC; marketing; online trading; corporate website; publicity (2); e-commerce; multimedia |
1 Recently there has been considerable expansion of ... businesses which provide integrated media services through networks such as the Internet. 2 … has become a major online service; it reduces company costs. 3 The product has sold well considering it was not given much advance…. 4 Our ... is used for delivering stock and bond information. 5 … represents 30 per cent of our total business. 6 The firm tried to avoid adverse ... about its faulty products. 7 ... on the Web can be achieved by setting up a website and making it attractive to visitors. 8 A database of employees is maintained on your .... 9 He is the owner of a new ... service, specialising in providing a variety of foodstuffs which can be ordered on the Internet. 10 Cybercash could provide an important stimulus to ... sales.
3 Fill in the missing prepositions: (with (2), of (2), to, on, for (3), in (3), into, through, as)
Financial services companies are rushing to provide teenagers ... easier ways ... spending their savings online.
Teenagers are just the sort ... people an Internet retailer wants to sell ..., and the things they want to buy – games, CDs and clothing – are easily sold ... the Web.
But paying online is a tricky business ... consumers who are too young to own credit cards.
... most cases, parents pay ... these purchases ... credit cards, an arrangement that is often unsatisfactory ... them and their children.
One way to help them convert notes and coins ... cybercash is ... prepaid cards such ... Internet Cash ... the US and Smart cards ... the UK.