Specimen letters

1. Request for Additional Information

Dear Sirs,

Thank you very much for your inquiry of the 16^th October concerning an Automatic Car Washing Plant.

We appreciate your interest in our equipment and shall be pleased to submit a detailed quotation. Before we can do so, however, we must have some more details from you.

We enclose Form No. 17 which we would ask you to fill in and return to us. On receipt of this information we shall quote you for an Automatic Car Washing Plant which is strictly in line with your particular requirements.

Please send us the completed form without delay. We look forward to the pleasure of serving you.

Yours faithfully,

Encl.

2. Reply to Inquiry for Teaching Material.

Dear Miss Jones:

We have received your letter of November 18 inquiring about the “Voix et Images de France” student records and books.

We are sending you our catalog for your convenience in ordering. We believe the information you require will be found on pages 94 and 95.

We thank you for your interest in our materials and look forward to serving you.

Sincerely yours,

Enclosure

3. Reply to Inquiry for Holiday Caravans.

Dear Sirs,

We thank you for your inquiry of 17th December and are sending you our latest catalogue.

The Midland Motors Holiday Caravans combine the greatest comfort and convenience with excellent road-holding and manoeuvring qualities. No wonder they are fabulously popular in Great Britain and on the Continent. A new engine steps up performance considerably: better acceleration, higher cruising speed, better hill climbing.

As you will see from the catalogue, we offer four different models with prices ranging from ₤… to ₤… In order to facilitate the introduction of our caravans, we are prepared to grant you a special discount of 10% on our catalogue prices.

The quotation is without obligation until final confirmation. Our terms of payment are cash against documents. At present our time of delivery is two to three months.

Any orders you entrust to us will receive our most careful attention.

Yours faithfully,

Encl.

4. Follow-Up Letter to Prospect.

Dear Mr. Cooper:

It is obvious – you are interested in our new Phoenix Charge Posting Cash Register. That’s why you asked for our catalogue, which we sent you last month.

A few weeks ago one of our representatives, Mr. Black, demonstrated our system to Mr. Bauer of Bauer’s Food Fair in your city. The system has now been installed, and Mr. Bauer writes “My new Phoenix Charge Positing Cash Register makes the handling of charge accounts as easy as recording of cash sales. It helps me save a lot of time, and my charge accounts are always up to date. I’m very pleased with its operation…”

You will realize, no doubt, that a catalogue cannot answer all your questions. Only an expert can do so, after he has carefully studied your particular requirements. Mr. Black would be pleased to show you how a Phoenix Charge Posting Cash Register can help you, too, save a lot of time – and money. Just fill out and mail the enclosed card.

There will, of course, be no obligation for you.

Yours very truly,

Encl.