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- •Издательство
- •Ж.Г. Аванесян
- •Для экономистов
- •Isbn 978-5-370-00797-2
- •Учебное издание Редактор л.Н. Волкова Корректор ал. Воробьева Компьютерная верстка к.С. Шахалина, о.Н. Баканковой
- •Отпечатано в полном соответствии с качеством предоставленных лиапозитипов вОао «Дом печати - вятка». 610033. Г. Киров, ул. Московская, 122
- •Isbn 978-5-370-00797-2
- •Business success stories of all time
- •Предисловие
- •Basics of economics
- •Essential Vocabulary
- •Exercises
- •9 * Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10. Workers questioned rated job as more
- •Words and Expressions
- •Types of businesses
- •It is important to realise that a business will have other aims. These include:
- •Essential Vocabulary
- •Corporate combinations
- •Words and Expressions
- •Multibillion-dollar corporate mergers occurred
- •Market structure
- •Essential Vocabulary
- •Exercises
- •Essentials of marketing
- •Essential Vocabulary
- •Interest-free - беспроцентный
- •Exercises
- •Marketing mix in action
- •Isolated by (3) - dividing a market into
- •Words and Expressions
- •Notes to Quotations
- •Pricing policy
- •In addition to adopting particular pricing method, a firm can also follow a number of pricing strategies or tactics. The more common of these include:
- •Exercises
- •Input in this sector is relatively small, second sawa intends to conduct a competitive pricing policy with
- •Selling price for a finished product
- •Demand, supply and market equilibrium
- •Words and Expressions
- •Insurance premium - страховые взносы
- •Irregular demand - неравномерный спрос
- •Consumers are hesitating to buy
- •Robotics and technological change
- •Goals of advertising
- •Introduce a new product or a new price schedule.
- •Essential Vocabulary
- •Increase sales увеличить объем продаж
- •Exercises
- •Impact on a product's sales but the exact effect is uncertain.
- •Advertising media
- •Words and Expressions
- •Advertising
- •In general the advertising of a particular product or service during a particular period of time is called an advertising campaign.
- •Sales promotion
- •Essential Vocabulary
- •Exercises
- •Discussing a promotional campaign
- •Distribution and sales
- •Words and Expressions
- •Personal selling
- •Notes to Quotations
- •The financial objectives of the business
- •In return for - в оплату за
- •Injection of funds вложение капитала
- •Internal finance - внутреннее финансирование
- •Exercises
- •Planning a new business
- •The financial control of the business
- •Words and Expressions
- •Interest charges - расходы по уплате процентов; процент по займам
- •The functions of money
- •Essential Vocabulary
- •Exercises
- •The history of american money and ranking
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •What Is a Gold American Eagle?
- •12 Federal Reserve banks, each representing a section
- •Inability to control credit during the 1920s. (15)
- •5,100 Banks failed, some 4,000 in 1933 alone.
- •Industry. Today, Americans have a wide choice of financial
- •Institutions where they are offered a variety (30)
- •Words and Expressions
- •Insurance payment - страховой платеж
- •Installment loan - ссуда с оплатой в рассрочку
- •Interest rate - процентная ставка
- •Usually run from one to five years
- •4. As long as the company does well the profits will be very high.
- •7 Английский язык для экономистов
- •Bill gates and microsoft corporation
- •Essential Vocabulary
- •Information technology - информационные технологии
- •Exercises
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •Isaakson did not start at the top of (4) . She
- •In 1980 she founded a (6) research and con- sulting firm Future Computing.
- •In 1981 Isaakson learned of ibm's plans to market a new personal computer. In a published report she predicted that the ibm pc would have a dramatic effect on the
- •Instant success а. Приводить в восторг, очаро-
- •Honorary degree вывать
- •In 1976, he (2) a television station, wtbs,
- •Corporation
- •In 1929, Ford, General Motors and the newly formed Chrysler Corporation - known then and now as the Big Three - accounted for 80 percent of the market.
- •Words and Expressions
- •Chapter two
- •Chapter three
- •Chapter four
- •I mean: show cards, special display stands — where we can
- •Относительная стоимость
- •Подсчитывать прибыли и убытки
- •Налоговые поступления
- •Задача бухгалтерского учета
- •Накапливать состояние
- •Не поддаваться износу
- •Чеканить монеты
- •Стабильность ценности
- •Долговечность
- •Chapter ten
- •In 1963, she decided to form her own direct-sales cosmetics company. Mary Kay built a new corporate culture based on the education, participation, and authority of women. I
- •In 1966, she decided to rebuild her personal life. She married Mel Ash, a businessman whom she had met on a blind date.
- •In 1928, Walt Disney produced a mouse character Mickey Mouse which was an overnight success and changed animation forever. As Mickey's creator Disney became a celebrity.
- •In 1952, he came up with an idea to build an amusement park, that would be entertaining for adults as well as for children. 1
- •10 Английским ялы к для 'jkohovmctOn
- •11 Am минский язык для экономистов
- •Increase or decrease the quantity supplied, eminent domain: the right of governments to take private
- •Interview: a formal meeting in which someone asks you questions to find out if you are suitable for a job, course of study, etc.
- •Inventory: stock of goods held by a business.
- •Investment: placing of money so that it will increase in value or
- •Incomes regardless of size.
- •Vaults.
- •Income is divided by common stock equity, revenue tariff: tax on imports designed to raise money for the
- •Identify a product, service or company, trade-off: giving up one thing in order to obtain something
Words and Expressions
absolute advantage - абсолютное преимущество calculate the economic benefits - подсчитывать экономическую выгоду
comparative advantage сравнительное преимущество
cost n - стоимость
decrease in self-sufficiency - уменьшение экономической самостоятельности
economic interdependence - экономическая взаимозависимость
international trade - международная торговля manufactured goods - промышленные товары narrow range of products - ограниченный ассортимент продукции
productivity n - производительность specialization n - специализация
unequal distribution of resources - неравномерное распределение ресурсов
voluntary exchange of goods - добровольный обмен товарами
well-developed means of production for goods - хорошо развитая база средств производства товаров
well-tapped natural resources - хорошо разработанные природные ресурсы
|2 Answer the questions.
What does the term 'international trade' denote?
What concepts are at the basis of international trade? 3 What does absolute advantage mean?
What does comparative advantage mean?
Can you explain the difference between absolute and comparative advantage?
I J* Say if the statements are true or false. Prove your point.
The term international trade denotes the voluntary exchange of goods and services between people in different nations.
Absolute advantage means that using the same resources one nation can produce a product at a higher cost than can a second nation.
At the basis of international trade are the concepts of specialization and economic interdependence.
Comparative advantage is the disadvantage that arises from the inability to produce a product at a lower opportunity cost relative to other products.
By specializing in the production of the product it can produce most efficiently, each nation is able to make the best use of its available resources.
|4* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
1. At the basis of international trade are the concepts of
well-developed means of production
specialization and economic interdependence
well-tapped natural resources
A nation's absolute advantage is measured in relation to .
natural resources
means of production
other nations
A nation's comparative advantage is measured in rela- tion to .
all the goods and services the nation produces
voluntary exchange of goods
labor force
Brazil enjoys an absolute advantage over the United States in .
coal production
coffee production
steel production
5. The United States enjoys an absolute advantage over Brazil in the production of .
manufactured foodstuffs
convenience goods
manufactured goods
Unit 4. DISCUSSION
|5 Study the expressions in the Useful Language box, which are used to express different language functions. The list of expressions in each function can be continued. Think of expressions which can be added to each function.
Useful Language
Expressing agreement That's true. I agree. I totally agree. I quite agree with that point of view. |
Expressing disagreement I don't agree. I'm afraid I don't agree. Quite the contrary. I can't agree with that point of view. |
Expressing certainty It is obvious (that)... I am certain (that)... I am sure (that)... |
Expressing doubt I doubt that... It is hardly likely (that)... It's questionable (that)... |
Developing the idea There is one more thing to be noted... More than that... In this connection I'd like to add... What is more... |
Giving opinions My point is that... It is my belief that... I believe that... I really think... |
|5* Match the function in the left column with the appropriate expression in the right one and complete the Useful Language box with these expressions accordingly.
1. giving opinions a. It is clear (that)...
• 2. expressing certainty b. I might as well add that...
expressing doubt c. That's right.
expressing disagreement d. In my opinion,
expressing agreement е. I really can't agree with you
developing the idea there.
f. It is most doubtful (that)...
\J Read what famous people said about economy and economics. Discuss the position of the authors. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box to develop your idea and express your opinion.
People do not understand what a great revenue economy is. ч
Marcus T. Cicero (c. 106-43 ВС), great Roman orator, politician
There can be economy only where there is efficiency.
Benjamin Disraeli (1804- 1881), British statesman, Prime Minister
Profit is the ignition system of our economic engine.
Charles Sawyer
The economy depends about as much on economists as the weather does on weather forecasters.
Jean Paul Kauffmann
In economics the majority is always wrong.
John Kenneth Galbraith, American economist
|g Read what famous people said about job and production. Discuss the extent to which you agree or disagree with the opinion stated below. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box to develop your idea and express your opinion.
The tougher the job, the greater the reward.
George Allen, American football coach
I've met a few people who had to change their jobs in order to change their lives, but I've met many more people who merely had to change their motive to service in order to change their lives.
Peace Pilgrim (1908-1981), American peace acti viet
The society based on production is only productive, not creative.
Albert Camus (1913-1960), French existential writer
Productivity is being able to do things that you were never able to do before.
Jim Manzi, American businessman
Work harder on yourself than you do on your job.
Jim Rohn, American businessman, philosopher
Chapter TWO
DOING BUSINESS
Unit 1. READING AND TRANSLATION PRACTICE