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- •Издательство
- •Ж.Г. Аванесян
- •Для экономистов
- •Isbn 978-5-370-00797-2
- •Учебное издание Редактор л.Н. Волкова Корректор ал. Воробьева Компьютерная верстка к.С. Шахалина, о.Н. Баканковой
- •Отпечатано в полном соответствии с качеством предоставленных лиапозитипов вОао «Дом печати - вятка». 610033. Г. Киров, ул. Московская, 122
- •Isbn 978-5-370-00797-2
- •Business success stories of all time
- •Предисловие
- •Basics of economics
- •Essential Vocabulary
- •Exercises
- •9 * Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10. Workers questioned rated job as more
- •Words and Expressions
- •Types of businesses
- •It is important to realise that a business will have other aims. These include:
- •Essential Vocabulary
- •Corporate combinations
- •Words and Expressions
- •Multibillion-dollar corporate mergers occurred
- •Market structure
- •Essential Vocabulary
- •Exercises
- •Essentials of marketing
- •Essential Vocabulary
- •Interest-free - беспроцентный
- •Exercises
- •Marketing mix in action
- •Isolated by (3) - dividing a market into
- •Words and Expressions
- •Notes to Quotations
- •Pricing policy
- •In addition to adopting particular pricing method, a firm can also follow a number of pricing strategies or tactics. The more common of these include:
- •Exercises
- •Input in this sector is relatively small, second sawa intends to conduct a competitive pricing policy with
- •Selling price for a finished product
- •Demand, supply and market equilibrium
- •Words and Expressions
- •Insurance premium - страховые взносы
- •Irregular demand - неравномерный спрос
- •Consumers are hesitating to buy
- •Robotics and technological change
- •Goals of advertising
- •Introduce a new product or a new price schedule.
- •Essential Vocabulary
- •Increase sales увеличить объем продаж
- •Exercises
- •Impact on a product's sales but the exact effect is uncertain.
- •Advertising media
- •Words and Expressions
- •Advertising
- •In general the advertising of a particular product or service during a particular period of time is called an advertising campaign.
- •Sales promotion
- •Essential Vocabulary
- •Exercises
- •Discussing a promotional campaign
- •Distribution and sales
- •Words and Expressions
- •Personal selling
- •Notes to Quotations
- •The financial objectives of the business
- •In return for - в оплату за
- •Injection of funds вложение капитала
- •Internal finance - внутреннее финансирование
- •Exercises
- •Planning a new business
- •The financial control of the business
- •Words and Expressions
- •Interest charges - расходы по уплате процентов; процент по займам
- •The functions of money
- •Essential Vocabulary
- •Exercises
- •The history of american money and ranking
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •What Is a Gold American Eagle?
- •12 Federal Reserve banks, each representing a section
- •Inability to control credit during the 1920s. (15)
- •5,100 Banks failed, some 4,000 in 1933 alone.
- •Industry. Today, Americans have a wide choice of financial
- •Institutions where they are offered a variety (30)
- •Words and Expressions
- •Insurance payment - страховой платеж
- •Installment loan - ссуда с оплатой в рассрочку
- •Interest rate - процентная ставка
- •Usually run from one to five years
- •4. As long as the company does well the profits will be very high.
- •7 Английский язык для экономистов
- •Bill gates and microsoft corporation
- •Essential Vocabulary
- •Information technology - информационные технологии
- •Exercises
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •Isaakson did not start at the top of (4) . She
- •In 1980 she founded a (6) research and con- sulting firm Future Computing.
- •In 1981 Isaakson learned of ibm's plans to market a new personal computer. In a published report she predicted that the ibm pc would have a dramatic effect on the
- •Instant success а. Приводить в восторг, очаро-
- •Honorary degree вывать
- •In 1976, he (2) a television station, wtbs,
- •Corporation
- •In 1929, Ford, General Motors and the newly formed Chrysler Corporation - known then and now as the Big Three - accounted for 80 percent of the market.
- •Words and Expressions
- •Chapter two
- •Chapter three
- •Chapter four
- •I mean: show cards, special display stands — where we can
- •Относительная стоимость
- •Подсчитывать прибыли и убытки
- •Налоговые поступления
- •Задача бухгалтерского учета
- •Накапливать состояние
- •Не поддаваться износу
- •Чеканить монеты
- •Стабильность ценности
- •Долговечность
- •Chapter ten
- •In 1963, she decided to form her own direct-sales cosmetics company. Mary Kay built a new corporate culture based on the education, participation, and authority of women. I
- •In 1966, she decided to rebuild her personal life. She married Mel Ash, a businessman whom she had met on a blind date.
- •In 1928, Walt Disney produced a mouse character Mickey Mouse which was an overnight success and changed animation forever. As Mickey's creator Disney became a celebrity.
- •In 1952, he came up with an idea to build an amusement park, that would be entertaining for adults as well as for children. 1
- •10 Английским ялы к для 'jkohovmctOn
- •11 Am минский язык для экономистов
- •Increase or decrease the quantity supplied, eminent domain: the right of governments to take private
- •Interview: a formal meeting in which someone asks you questions to find out if you are suitable for a job, course of study, etc.
- •Inventory: stock of goods held by a business.
- •Investment: placing of money so that it will increase in value or
- •Incomes regardless of size.
- •Vaults.
- •Income is divided by common stock equity, revenue tariff: tax on imports designed to raise money for the
- •Identify a product, service or company, trade-off: giving up one thing in order to obtain something
In return for - в оплату за
Injection of funds вложение капитала
Internal finance - внутреннее финансирование
loan п — заем, ссуда
meet commitments выполнять обязательства monitor v осуществлять текущий контроль
premises npl- недвижимость, здание с прилегающими постройками и участком земли reinvest v - реинвестировать, снова помещать (капитал);
снова инвестировать reinvestment п - повторное инвестирование rental п - сумма арендной платы; рентный доход return on investment - прибыль на инвестированный капитал
sale and lease back - продажа и обратная аренда (продажа оборудования с условием получения его обратно в аренду на определенный срок)
short-run objectives - краткосрочные цели
sources of funds - источники капитала
survival п - выживание
trading activities - торговая деятельность
wages п - заработок, доход, вознаграждение
withdraw - брать назад
Exercises
|* Translate the following word combinations or find Russian equivalents.
day-to-day expenditure
to increase efficiency
internal finance
external finance
in return for an agreed rental
Financial Accountant
Management Accountant
Financial Analyst
up-to-date financial information 10. business activity
Translate the following sentences into Russian.
The most fundamental objective of all businesses is survival.
To remain competitive the company should maintain and increase efficiency.
The most important factor in deciding the method of obtaining the finance is the reason the finance is required.
In order to meet current commitments the cash flow needs to be carefully monitored.
Sources of funds and application of funds are closely related.
Internal finance can be obtained from the profits of the previous trading activities.
Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
economies of scale, internal finance, increase efficiency, extending ownership, financial accounts, current income, budgeting, day-to-day expenditure, encounter problems, diversify its product range, external finance, cash flow
The management of the business's income and expen- diture is known as the of the business.
The current expenditure is normally financed from
, that is from the money generated from
the sale of the business's goods or services.
Growth allows the firm to
. and open up new markets.
With growth come the benefits of
and a more secure position in the market.
b. A business, which does not develop and grow, will
in maintaining its market share.
The money that a business generates from its own assets is known as .
The money received from the injection of funds from outside the business is known as -
Attracting people outside the business who are pre- pared to invest money in its future is .
Financial Accountants are responsible for preparing the of the business.
10. Management Accountants are responsible for
the business.
Find English equivalents for the following Russian expressions and words:
текущий доход
текущий расход
краткосрочные цели
основной капитал
использование денежных средств
денежные ресурсы
торговая деятельность
повторное инвестирование
капиталовложения 10. заем, ссуда
Translate the following sentences from Russian into English.
Сбор, изложение и оценка финансовой информации являются основными задачами финансового отдела.
Финансовые аналитики консультируют по вопросам о целесообразности новых инвестиционных проектов.
Выживание компании и ее рост и развитие тесно связаны.
Повторное инвестирование является очень важным финансовым источником капиталовложения.
Финансовые решения зависят как от источников капитала, так и от использования денежных средств. • ,
Все фирмы занимают деньги, для того чтобы финансировать свою коммерческую деятельность.
Unit 2. LISTENING