Isaakson did not start at the top of (4) . She

grew up on a small struggling dairy farm in Oklahoma. She got the training she needed, eventually earning two masters' degrees and a doctorate in (5) .

In 1980 she founded a (6) research and con- sulting firm Future Computing.

In 1981 Isaakson learned of ibm's plans to market a new personal computer. In a published report she predicted that the ibm pc would have a dramatic effect on the

(7) market. When Isaakson's prediction

proved (8) her company began to be taken seri- ously.

In 1984 she sold Futute Computing for $8 million plus a

percentage of future (9) . She felt the sale was

necessary because Future Computing needed access to

(10) management experience. As part of the

corporate merger Porta Isaakson continues to run Future Computing.

9* Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.

1. Instant success а. Приводить в восторг, очаро-

2. Honorary degree вывать

3. animated cartoon	b.	Золушка
4. amusement park	c.	устанавливать; монтировать
5. celebrity	d.	волшебный мир приключений
6. to fascinate	e.	воображение; фантазия
7. innovations	f.	почетная ученая степень
8. to install	g-	знаменитость; звезда
9, imagination	h.	мгновенный успех
10. Adventureland	• 1.	Белоснежка
11. Cinderella	3-	нововведение, новшество
12. Snow White	k.	мультипликация
	1.	парк с аттракционами

Walt Disney

|0 Listen to Talk No 2 and answer the questions below-Then listen again and check your answers.

1. Who is the hero of this talk?

2. Which of Disney's characters became an overnight suc­cess?

3. What are the most popular films of Walt Disney?

4. Where is the magic kingdom of Walt Disney located?

5. How much does the amusement park Disneyland bring each year?

||* Complete the text using the words from the box. There are two words which you don't'need to use

success, imagination, recasting, foresight, innovative, chief executive, multitude, established, fascinated, endow, founded, launch

Robert Edward Turner was born in 1938 in Cincinnati. He is world famous American television network

(1) •

In 1976, he (2) a television station, wtbs,

and built it into the Turner Broadcasting System (TBS). As he

was a man with (3) , he decided to

(4) first 24-hour news channel. So, in 1980,

The Cable News Network (CNN), was (5) .

People from all over the world including monarchs, presi- dents, prime ministers and many other very important per- sons were (6) by this innovation.

Ted Turner is a forward thinking person always coming

up with (7) ideas. In 1988, Ted Turner

started up TNT, a movie channel giving the opportunity to the (8) to enjoy his vast library of film clas- sics.

Ted Turner announced he would (9) $1 bil- lion to United Nations programs devoted to international understanding and peace and the environment. His creative activity is (10) American life and culture.

Unit 3. READING COMPREHENSION

The ethical heart of business is service to others. Without it, no enterprise and no entrepreneur can succeed. Here arc two profiles of great business leaders. They believed passion ately in America as the land of opportunity and in the possi­bilities for individuals to succeed here.

_{JOHN D. ROCKEFELLER AND THE MODERN}