- •Издательство
- •Ж.Г. Аванесян
- •Для экономистов
- •Isbn 978-5-370-00797-2
- •Учебное издание Редактор л.Н. Волкова Корректор ал. Воробьева Компьютерная верстка к.С. Шахалина, о.Н. Баканковой
- •Отпечатано в полном соответствии с качеством предоставленных лиапозитипов вОао «Дом печати - вятка». 610033. Г. Киров, ул. Московская, 122
- •Isbn 978-5-370-00797-2
- •Business success stories of all time
- •Предисловие
- •Basics of economics
- •Essential Vocabulary
- •Exercises
- •9 * Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10. Workers questioned rated job as more
- •Words and Expressions
- •Types of businesses
- •It is important to realise that a business will have other aims. These include:
- •Essential Vocabulary
- •Corporate combinations
- •Words and Expressions
- •Multibillion-dollar corporate mergers occurred
- •Market structure
- •Essential Vocabulary
- •Exercises
- •Essentials of marketing
- •Essential Vocabulary
- •Interest-free - беспроцентный
- •Exercises
- •Marketing mix in action
- •Isolated by (3) - dividing a market into
- •Words and Expressions
- •Notes to Quotations
- •Pricing policy
- •In addition to adopting particular pricing method, a firm can also follow a number of pricing strategies or tactics. The more common of these include:
- •Exercises
- •Input in this sector is relatively small, second sawa intends to conduct a competitive pricing policy with
- •Selling price for a finished product
- •Demand, supply and market equilibrium
- •Words and Expressions
- •Insurance premium - страховые взносы
- •Irregular demand - неравномерный спрос
- •Consumers are hesitating to buy
- •Robotics and technological change
- •Goals of advertising
- •Introduce a new product or a new price schedule.
- •Essential Vocabulary
- •Increase sales увеличить объем продаж
- •Exercises
- •Impact on a product's sales but the exact effect is uncertain.
- •Advertising media
- •Words and Expressions
- •Advertising
- •In general the advertising of a particular product or service during a particular period of time is called an advertising campaign.
- •Sales promotion
- •Essential Vocabulary
- •Exercises
- •Discussing a promotional campaign
- •Distribution and sales
- •Words and Expressions
- •Personal selling
- •Notes to Quotations
- •The financial objectives of the business
- •In return for - в оплату за
- •Injection of funds вложение капитала
- •Internal finance - внутреннее финансирование
- •Exercises
- •Planning a new business
- •The financial control of the business
- •Words and Expressions
- •Interest charges - расходы по уплате процентов; процент по займам
- •The functions of money
- •Essential Vocabulary
- •Exercises
- •The history of american money and ranking
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •What Is a Gold American Eagle?
- •12 Federal Reserve banks, each representing a section
- •Inability to control credit during the 1920s. (15)
- •5,100 Banks failed, some 4,000 in 1933 alone.
- •Industry. Today, Americans have a wide choice of financial
- •Institutions where they are offered a variety (30)
- •Words and Expressions
- •Insurance payment - страховой платеж
- •Installment loan - ссуда с оплатой в рассрочку
- •Interest rate - процентная ставка
- •Usually run from one to five years
- •4. As long as the company does well the profits will be very high.
- •7 Английский язык для экономистов
- •Bill gates and microsoft corporation
- •Essential Vocabulary
- •Information technology - информационные технологии
- •Exercises
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •Isaakson did not start at the top of (4) . She
- •In 1980 she founded a (6) research and con- sulting firm Future Computing.
- •In 1981 Isaakson learned of ibm's plans to market a new personal computer. In a published report she predicted that the ibm pc would have a dramatic effect on the
- •Instant success а. Приводить в восторг, очаро-
- •Honorary degree вывать
- •In 1976, he (2) a television station, wtbs,
- •Corporation
- •In 1929, Ford, General Motors and the newly formed Chrysler Corporation - known then and now as the Big Three - accounted for 80 percent of the market.
- •Words and Expressions
- •Chapter two
- •Chapter three
- •Chapter four
- •I mean: show cards, special display stands — where we can
- •Относительная стоимость
- •Подсчитывать прибыли и убытки
- •Налоговые поступления
- •Задача бухгалтерского учета
- •Накапливать состояние
- •Не поддаваться износу
- •Чеканить монеты
- •Стабильность ценности
- •Долговечность
- •Chapter ten
- •In 1963, she decided to form her own direct-sales cosmetics company. Mary Kay built a new corporate culture based on the education, participation, and authority of women. I
- •In 1966, she decided to rebuild her personal life. She married Mel Ash, a businessman whom she had met on a blind date.
- •In 1928, Walt Disney produced a mouse character Mickey Mouse which was an overnight success and changed animation forever. As Mickey's creator Disney became a celebrity.
- •In 1952, he came up with an idea to build an amusement park, that would be entertaining for adults as well as for children. 1
- •10 Английским ялы к для 'jkohovmctOn
- •11 Am минский язык для экономистов
- •Increase or decrease the quantity supplied, eminent domain: the right of governments to take private
- •Interview: a formal meeting in which someone asks you questions to find out if you are suitable for a job, course of study, etc.
- •Inventory: stock of goods held by a business.
- •Investment: placing of money so that it will increase in value or
- •Incomes regardless of size.
- •Vaults.
- •Income is divided by common stock equity, revenue tariff: tax on imports designed to raise money for the
- •Identify a product, service or company, trade-off: giving up one thing in order to obtain something
Planning a new business
fi* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
external finance a.
internal finance
to take charge b. over property
to exploit c.
short-term loan
share capital
collateral / security
leaseback
9- interest d.
to create
reserves e.
to raise money
f.
h.
value of the assets of a company held as shares an amount of money kept for future use
an agreement in which you continue to use your property after you sell it, while making regular payments to the new owner
to make something exist that did not exist before money that a person or institution such as a bank charges you for lending you money money, provided to run a business that comes from within the firm
an amount of money that you borrow from a bank for a short period of time
money, provided to run a business that comes from outside the firm
i. to borrow from a bank, get a loan for some purpose
j. something such as property or other goods used to provide a guarantee for a loan
k. to obtain a legal document by a lender confirming the ownership of the property if the borrower becomes bankrupt
1. to use something to make a profit
7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
What are the speakers discussing?
What does the first speaker need external finance for?
What does the second speaker suggest for raising money?
What can the first speaker offer as a collateral?
Do you think the first speaker stands a chance of getting a short-term loan?
What does the saying "a bird in the hand is worth two in the bush" mean? Can you find Russian equivalents of this saying?
g* Complete the text using the words from the box. There are two words which you don't need to use.
leaseback, create, reserves, finance, shareholders, I property, low-interest loans, share capital, grants, collateral, assets, take a charge over, exploit, internal
When an established company needs to (1) fur- ther expansion, it can often (2) its own
(3) resources. One way to do this is to use profit
from previous years as capital; but Hans has not had time to
build up any (4) . Another way is to sell off some of
the firm's (5) for cash. Companies sometimes sell
their own factories or offices on condition of a (6)
from the buyer. If the company uses its assets as (7)
for a bank loan, the bank will normally (8) the
(9) -
New businesses can often get government (10) ,
particularly if they are located in development areas. They
also may get (11) or low business rates for a fixed
number of years, or assistance with finding and training staff. In return, the company will (12) new jobs.
9 * Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
cash flow forecast а. информация для акционеров
shareholders' b. долгосрочная цель information с. прогноз движения денежной
short-term objective наличности
long-term objective d. краткосрочная цель
raise money е. прогноз прибылей и убытков
stand a good chance f. прибыль на инвестирован-
return on ный капитал investment g. иметь хорошие шансы
venture capital h. получить ссуду на что-л.
profit and loss i. бухгалтерский баланс forecast j. вложение капитала с риском
10. balance sheet
Ю Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
What are the speakers discussing?
What is the main purpose of a business plan?
Should the plan be optimistic or pessimistic?
What kind of assistance is provided by finance specialists?
What information should be included in the financial part of a business plan?
What does the saying "look before you leap" mean? Can you find Russian equivalents of this saying?
Unit 3. READING COMPREHENSION