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1. Study the following words & word-combinations:

1. a foreign counterpart - зарубіжний партнер

2. to word a letter - підібрати слова для ділового листа

3. a letter of introduction - лист-рекомендація

4. a prospecting letter - лист, направлений на пошук клієнтів

5. a follow-up letter - лист-нагадування

6. a complaint letter - рекламаційний лист

7. a rejection letter - лист-відмова

8. a collection letter - інкасаційний лист

9. memos - пам'ятна записка

10. email - електронна пошта

11. precious metals - дорогоцінні метали

12. searching out and cultivating new clients - пошук та обробка нових клієнтів

13. letterhead - дані відправника

14. opening - дані адресата

15. contents - інформативна частина

16. closing - заключна частина

II. While-reading stage:

2. Read and translate the text.

MEANS OF COMMUNICATION IN BUSINESS

The main means of communication in business are letters, faxes, telephone conversations, cables (or telegrams), memos and emails. %

Business letters are particulary important in international commerce. Often it is the only representation of yourself and your company with a foreign counterpart. You make an impression by the tone of your letter, and by correct, tactful, and polite language.

As with small talk and phone calls, letter writing is rulled by formulas. Once you have learned a standard way of organizing and wording a letter, you will be able to write any letter.

There are such kinds of business letters as sales, introduction, follow-up, complaint, rejection, prospecting and collection.

The letter of introduction is a letter of presenting your company. The main parts of such a letter are an introduction, a body of the letter, and a conclusion.

The prospecting letter is a letter of recommendation. It may be also commercial or advertising. Although the language meaning of the word "prospecting" is exploring for precious metals or minerals, such as gold, the businessmen use this term in the meaning of searching out and cultivating new clients. The commercial information should be also included.

After the meeting or a business lunch you can write a follow-up letter to a person you've met. This sign of politeness may be a confirmed factor in commercial questions or receiving a job.

You'll have to write different kinds of business letters. Complaint, rejection and collection letters are among them. Usually it's very difficult to find the appropriate words while complaining or rejecting something. In a collection letter you will want to get your money without offending your client. So you have to be tactful in a choice of the way of claiming the money and, at the same time, you must insist on receiving payment.

The short forms of business letters are memos and emails.

Memo is short for memorandum. The memo is a great way of sending letters to staff members, associates, or people you are already doing business with.lt is used when you have to inform more than one person (usually several) of the same thing. Rather than write five, ten, or twenty letters, you write a memo to the people you need to inform, run off copies of the same page, and everyone gets one; in fact, it is a letter without the personalization and formalities.

Email is electronic mail. We send and receive this mail via our computers and phone lines (modems). This is fast becoming the most widely used form of communication. It is less expensive than a phone call to any place outside of one's local area, and especially overseas. An additional benefit is that one can skip the formalities of a regular letter. Expect to be sending email in the future.

The structure of the letter

The business letter consists of four parts:

1. Letterhead.

2. Opening.

3. Contents.

4. Closing.

Note the following points about letter-writing: 1. THE ADDRESS, e.g. 15, Preston Rd.,

"The Pines," Warrington,

St. George's Sq., Lancashire.

Hampstead, London, N.W.3.

Note the puctuation, e.g. the full stop after St. (short for Saint; it is also short for Street), after Rd. (short for Road) and after N.W. (short for North West) and at the end of an address, i.e. after 3 and Lancashire. Note the commas after "the Pines", (the name of the house) and 15, (the number of the house), after Square, Hampstead, and Warrington. 2.THE DATE. For this we generally use the ordinal numbers, lsl March; 3rd April, 21st May. We sometimes use the cardinal numbers, e.g. March 1,2004 (1 March 2004), April 3, 2004 (3 April, 2004). Use the cardinal numbers if you use figures only, e.g. 1.3.04 (or 1/3/04); or (with Roman figures) 22-XII-04.The date with figures only may cause misunderstanding as the use is not the same in England as it is in America. In England 6/10/04 means 6th October 2004; in the USA it means June 10lh 2004. So, any of the following forms is correct and unmistacable:

1. October 16th, 2004

2. 16th October, 2004

3. October 16, 2004

4. 16 October, 2004

3. THE GREETING:

Dear Sir, "Dear Sirs, Dear Madam, Gentlemen.

4. THE COMPLEMENTARY CLOSE:

Yours truly, Yours faithfully, Yours sincerely.

5. THE ADDRESS (for the envelop):

Mr. H. Chapman, G. Smith, Esq., Trish Green,

10, Northbank Rd., Byron House, 158 Orchard St.#l-B

Southport, High St., NY, NY.

Lancashire. Liverpool. 10002

Written Speech Patterns Used in Business Language

• We thank you for your first letter of the 1 st October - Дякуємо за Ваш лист від 1 жовтня

• We learn your address from - Ми дізналися про Вашу адресу від

• We are pleased to learn - Нам було приємно дізнатися ...

• We ask to send us

Please, send us Просимо надіслати нам ...

• We shall be glad if you will send us - Ми будемо вдячні, якщо Ви надішлете нам ...

• We enclose with the letter - до листа ми додаємо

• We are looking forward to your reply - з нетерпінням очікуємо вашої відповіді

• Please, let us know - Будь ласка, проінформуйте нас

• We are prepared (to do smth) - Ми готові (зробити що-небудь)

• We wish to inform you • We would like to inform you } - Ми інформуємо Вас

• We have to inform you - Повідомляємо Вас (про що-небудь неприємне)

• In reply to your letter - У відповідь на Ваш лист

• We are pleased to offer you - Нам приємно запропонувати Вам ...

• In reply to your letter of ... - У відповідь на Ваш лист від ...

• We are sorry we are unable to meet your request ... - На жаль, ми не можемо задовольнити Ваше прохання про ...

• We are most pleased that ... - Ми дуже задоволені тим, що ...

• We would like to have further details about ... - Ми хотіли б отримати більш детальну інформацію про ...

• І wish to thank you ... - Я хотів би подякувати вам за ...

3. Read and translate the following word-combinations:

International commerce

Wording a letter

Offending the client

A foreign counterpart

Exploring for smth.

Claiming the money

To make an impression

Searching out the clients

To insist on receiving smth.

Polite language

A sign of politeness

To run off copies

To be ruled by formulas

A confirmed factor

To skip the formalities

4. Open the brackets using the verbs in the correct forms:

1. Business letters (to be) important in international commerce.

2. Once you (to learn) a standard way of organizing and wording a letter, you (to be) able to write any letter.

3. After the meeting or a business lunch you can (to write) a follow-up letter to a person you (to meet).

4. In a collection letter you (to want) to get your money without offending your client.

5. The memo (to be) a great way of sending letters to staff members, associates, or people you already (to do) business with.

5. Complete the following sentences as in the text:

1 .The main means of communication in business are ... .

2. There are such kinds of business letters as ... .

3. The letter of introduction is a letter of... .

4. The prospecting letter is a letter of ... .It may be also ....

5. After the meeting or a business lunch you can write ....

6. In a collection letter you will want to ... .

7. The short forms of business letters are ... .

8. The memo is a great way of sending letters to ... .

9. We send and receive this mail via ... .

10. An additional benefit of sending emails is ... .

6. Answer the following questions:

1 .What are the main means of communication in business?

2. Why are business letters important in international commerce?

3. What kinds of business letters do you know?

5. What are the main parts of an introduction letter?

6. In what meaning do the businessmen use the word "prospecting"?

7. What kind of letters will you write after the meeting or a business lunch?

8. What kind of letters do you need to write if you want to get your money without offending your client?

9. What short forms of business letters do you know?

10. What is the most widely used form of communication in your country?