- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Ground Plan of Headquarters
Functions:
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carries out market research;
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works with the factory unit;
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runs the mail room for all incoming and outgoing correspondence;
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draws up contracts;
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operates the firm's lorries, vans and cars;
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works to improve the firm's product range;
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responsible for recruitment and selection;
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pays wages and salaries;
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in charge of the welfare of employees;
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includes data processing services;
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advises on corporate regulations;
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arranges delivery of goods to customers;
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organizes the activities of the sales representatives;
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provides office services, such as typing and photocopying;
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creates new products;
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keeps a record of all payments made and received;
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brings the firm's goods and services to the attention of potential customers;
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organizes training courses;
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orders all supplies needed by the firm;
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organizes quality control to maintain product standards.
Ex. 4. Give Russian equivalents to the following English words and expressions and use them in your own sentences:
to be responsible to / to report to / to be accountable to; to be responsible for / to be in charge of; to specialize in / to concentrate on; to head the department; to come under smth; level / layer / tier; |
to work under; to coordinate; chain of command; unity of command; to monitor; to implement. |
Ex. 5. Complete these sentences with the appropriate preposition(s).
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Organizational structure concerns who reports _____ whom.
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Depending _____ its size, there are several organizational structures a company can choose from.
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Many companies are organizing themselves _____ product lines.
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In the 1980s a wave of restructuring went _____ industry.
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Delayering was driven _____ the need to reduce costs.
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Microsoft in Ireland is split _____ _____ seven business units.
Ex. 6. Fill in the gaps with the words from the box:
course
of business; issues & practices; chairmen;
to manage; divisions; to look after;
key officers; to supervise; to
implement
The Philips People
Royal Philips Electronics (1)_____ by the Board of Management, which (2)_____ the general direction and long-term strategy of the Philips groups as a whole. The Supervisory Board (3)_____ the general (4)_____ of the Philips group as well as advising the Board of Management and (5)_____ its policies. These policies (6)_____ by the Group Management Committee, which consists of the members of the Board of Management, (7)_____ of most of the product (8)_____ and some other (9)_____. The Group Management Committee also serves to ensure that business (10)_____ are shared across the various activities in the group.
Ex. 7. Circle the word that does not belong in each horizontal group:
-
1)
2)
3)
4)
5)
6)
business;
salary;
finance;
distributing;
components;
end user;
company;
manager;
product;
selling;
tools;
customer;
society;
executive;
research;
assembling;
hardware;
client;
subsidiary;
employee;
marketing;
promoting;
strategy;
distributor.
Ex. 8. Insert the following prepositions into appropriate places.
out on(2)
over(2) to(2) by across
in(2)