- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Role Play Giving and asking for advice.
Work in pairs. Read the instructions for Student A and Student B. After working on your part for ten minutes, act out the dialogue.
Student A:
You are a cross-cultural consultant hired by a foreign executive going to do business for the first time in your country or a country you know well. Prepare some advice that you would give your client about business practices. Use the following topics to help you.
Use of language: Is there a special way of addressing (or greeting) people? (Formal? Informal?)
Non-verbal communication: What are the various roles played by handshaking, gestures, and silence.
Business negotiations: How important is punctuality and respecting the agenda? What kind of negotiating styles are preferred? (Direct? Indirect?) When is the right moment to mention money?
Socialising: What are the attitudes towards gift giving, eating and humour? What kind of conversation topics are avoided? (Religion? Politics? Salaries?)
The following structures will help you to answer the questions that your client (Student B) will ask.
You should always/never...
I would advise you to ...
Don't forget to ...
It is important/essential to ...
It would be a good idea to ...
Student B:
You are a business person going to negotiate in a foreign country. As part of the preparation for your trip, you have arranged to meet a consultant (Student A), who is an expert on the culture of this country. Using the headings below, draw up a list of the questions that you would ask him/her.
Use of language
Non-verbal communication
Business negotiations
Socialising
Examples:
Do I call my business contact by his/her first name?
How should I greet my business partners?
How important is it to exchange business cards in this country?
Are there any topics to avoid in an informal conversation?
Possible destinations: Ukraine, Japan, the US, France, Germany, Britain, Saudi Arabia, etc.
Business skills meetings
All business people spend a fair amount of their time attending meetings. When participating in meetings of different kinds and sizes some skills are required. It depends on whether the meeting is formal or informal. The relationships and behaviour at meetings where many people are involved, as in a committee, or where just two people are involved will be different. We speak about one-to-one meetings if two people participate in them and not interviews, as by interviews we mean job interviews, progress interviews or promotion interviews. The main advantage of one-to-one meetings is that they do not require any elaborate preparation but arranging the time of it and the place, i.e. making an appointment.
Face-to-face meetings are more personal, more interaction and feedback is possible, it can make more impact, it is cheaper if no travel is required, you can smile ...But you have to think as you speak, once you’ve said something it can’t be rubbed out, saying something once may not sink in or be remembered.
Memorize the following phrases and make up dialogues using them.
Face-to-face meetings
Introducing yourself
I don’t think we’ve met. I’m...
Introducing others
Let me introduce you. Maribel, this is Charles Hammond.
Charles, this is Maribel Rivera.
I think you two have already met: Steve Reich ― Ruth Harris.
Greeting
Pleased to meet you. How do you do?
Ah yes, nice to see you again! How are you?
Fine, thanks. How are you?