- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
R & d Manager
Responsible to: Production Manager
Responsible for
-
Interpretation of company trading policy regarding new product formulation and the modification of existing products.
-
Determination of the design and specification of the product to be manufactured.
-
Establishing and maintaining the necessary facilities for drawing office and research and development work.
-
Preparing estimates of the cost of producing a job to customer’s requirements — the estimates to be sent via the marketing department to the customer.
-
Providing facilities and staff, under a chief inspector, for the objective inspection of manufacturing components and assemblies.
-
Preparation of programme for R/D projects.
-
Improving existing products or extending the range.
-
Maintaining records of progress of projects and submission of reports and statements of expenditure incurred.
Limitations: No responsibility or authority for choice of product to be manufactured.
Discussion
-
What kind of company structure would you choose for your own business and why?
-
Would you prefer working for a small or a large organization? Why?
-
Choose two or three departments of a large company and describe their functions in detail.
-
Finance, marketing and production departments often have incompatible goals. Classify the following strategies according to which departments would probably favour them:
-
a factory working at full capacity;
-
a large advertising budget;
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a large sales force earning high commission;
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a standard product without optional features;
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a strong market share for new products;
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a strong cash balance;
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generous credit facilities for customers;
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high profit margins;
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large inventories to make sure that products are available;
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low research and development spending;
-
machines that give the possibility of making various different products;
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self-financing (using retained earnings rather than borrowing).
-
-
What is your function or job title?
-
What are you responsible for?
-
Who are you responsible to? (who do you report to?)
-
What other units, departments or divisions do you regularly have to work with?
-
What other departments do you occasionally have conflicts with?
Exercises:
Ex. 1. Look at the telephone directory for a large manufacturing company. There are a) four MANAGEMENT posts mentioned, b) four DEPARTMENTS, c) a number of SECTIONS and d) a number of OFFICE SERVICES. Decide which entries are which; mark them А, В, С or D.
When you have finished, check your answers with another student.
Buckley watts plc Internal Telephone Directory
Function |
Name
|
Exten-sion |
Function
|
Name
|
Exten-sion
|
Accounts Advertising Budgets Canteen Chairman Chairman’s PA Company Secretary Costs Distribution Factory Finance General Administration Managing Director Marketing |
Mrs Т Martin R Patel M Forster Mrs J Kennedy J Mills H Field Ms К Long M Peters M Fitzgerald H George Ms M Green R Denver P Rees Mrs J Walsh |
330 483 321 237 101 103 104 322 402 513 320 210 102 479 |
Market Research Office Services O & M Personnel Post Room Production Purchasing Reception R & D Sales Sick Bay Training Wages & Salaries Warehousing & Despatch |
P MacDonald Mrs Phillips T Wilmot P Fairclough F Hicks P Crystal D Mansfield Ms G Nott P Higton P Kenny Miss F Willis G Keyes Mrs N Curtis J Ian |
452 262 242 271 217 579 507 100 587 403 202 255 365 585 |
Ex. 2. Now complete the organisation chart below with the MANAGEMENT, DEPARTMENT and SECTION entries of the telephone directory.
Chairman
a
Board of Directors
Company Secretary
b
Advertising
Costs
i
j
k
Distribution
l
General Administration
Personnel
c
d
O & M
e
f
Wages & Salaries
g
h
Production
Factory
R & D
Ex. 3. Big companies employing a large workforce have complex internal structures, with separate specialist departments in charge of different functions. There are nine such departments at this company headquarters. Match each function with the department responsible for it.
Administration
Purchasing
Personnel
Transport
Legal
Accounts
e.g. 1 Sales & Marketing
Production
Research & Development (R
& D)