- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
International business styles Key Vocabulary
Accessible, approachable managers ― managers who are usually easy to talk to.
Assistant manager ― someone who helps another manager, does their work when they are not there.
Authoritarian (manager) ― favouring complete obedience to authority.
Bureaucrat ― an official working in a government department, esp. one who obeys the rules very strictly.
Bureaucratic ― relating to bureaucrats.
Charisma ― great charm or personal power that can attract, influence and inspire people.
Company or corporate culture / organizational culture ― the way a particular company works, and the things it believes are important.
Corporate hospitality ― is a big industry, with clients entertained, invited to big sports events, taken on trips, etc in order to get business.
Cross-cultural issues ― areas, where there are variations in behaviour across different cultures.
Decentralised decision making ― less dependent on managers and complex formal management systems.
Distant, remote managers ― employees usually feel quite distant from such managers and have a lot of deference for them: accepting decisions but not participating in them.
Empowerment / delegation ― when workers in a company are given more responsibility by allowing them to organize their own work, make decisions without asking their managers. It makes employees more involved and able to help clients more quickly.
Entertainment ― when a company or business person spends money on taking customers to restaurants, bars, theatres etc, as a way of making business deals easier to complete.
Initiative ― the right to take decisions and act on their own without asking managers first.
Long-hours culture ― where people are expected to work for a long time each day.
Macho culture ― ideas typically associated with men: physical strength, aggressiveness, etc.
Management by consensus or consensual management ― where decisions are not imposed from above in a top-down approach, but arrived at by asking employees to contribute in a process of consultation.
Manager ― someone whose job is to manage all or part of a company or organization, or a particular activity.
Open-door policy ― where employees can come to see their managers and bosses about any complaint they might have.
Participative management ― a style of management where employees take part in management decisions.
Presenteeism ― a (sort of) culture of being at work when you don’t need to be.
Stereotypes ― fixed ideas that many people have of a particular type of person or thing, but which is often not true in reality.
Subordinate ― someone who has a lower position and less authority than someone else in an organization.
To delegate authority / to empower ― to give part of your power or work to someone else, usually someone in a lower position than you to empower.
Visionary (managers) ― having or showing the ability to think about or plan the future with great imagination or wisdom.
Warming Up
-
Do you agree that so many countries ― so many cultures, and so many ways of doing business? If yes, supply your own examples to illustrate the point. If no, explain and prove your point of view, please.
-
What are the main potential pitfalls for multinational companies trying to expand their operations worldwide? How to avoid or overcome them?
-
Do you think the culture of your country is similar enough to those of neighbouring countries to have the same management techniques?
-
Are there countries nearby where people have very different attitudes to work, hierarchy, organization, and so on?
-
Can you suggest some differences in management techniques or personnel policies between Japanese & Western companies?