- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Discussion
-
Different cultures look for different qualities when selecting personnel. What are they?
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What are the best ways to measure or evaluate technical skills?
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How can you measure interpersonal skills?
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What are the most common selection methods used by companies and organisations in your country, (e.g. interviews, intelligence tests)?
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How would it feel to be “headhunted”?
-
Is the poaching of senior personnel from a company simply part of executive life, or is it an unethical activity?
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In western countries, executives tend to switch jobs several times in their careers, whereas in Japan, with its policy of lifetime employment, most executives stay with one company throughout their working lives. Which system is better for the employer? And for the employee?
Exercises:
Ex. 1. Replace the underlined phrases with words and phrases from the box:
applicants
their qualifications an interview
his referees
turned
down offered him the job had shortlisted
CVs
had
given them psychometric tests applications
accepted
Fred had already (1) refused two job offers when he went for (2) a discussion to see if he was suitable for the job. They looked at his driving licence and contacted (3) previous employers Fred had mentioned in his application. A few days later, the supermarket (4) asked him if he would like the job and Fred (5) said yes.
Harry didn’t hear anything for six weeks, so he phoned the company. They told him that they had received a lot of (6) requests for the job. After looking at the (7) life stories of the (8) people asking for the job and looking at (9) what exams they had passed during their education, the company (10) had chosen six people to interview, done tests on their personality and intelligence and they had then given someone the job.
Ex. 2. Jobs, and people who do them, can be described as:
highly skilled (e.g. car designer) |
skilled (car production manager) |
semi-skilled (taxi driver) |
unskilled (car cleaner) |
What are these jobs considered to be? Each expression is used twice. Explain your answer.
-
teacher;
-
brain surgeon;
-
car worker on a production line;
-
airline pilot;
-
bus driver;
-
office manager;
-
office cleaner;
-
labourer (a person doing basic work on a building site).
Give more examples of jobs for each category.
Ex. 3. Job ads usually contain a number of requirements to potential candidates. Below, you will find some of them. Match words from column A with their definitions from column B.
A |
B |
1) self-starters, proactive, self-motivated, self-driven |
a) naturally very good at what they do |
2) methodical, systematic, organized |
b) very keen to do well in their job |
3) computer-literate |
c) good with numbers |
4) motivated |
d) good at working on their own |
5) talented |
e) can work in a planned, orderly way |
6) team players |
f) good with computers |
7) numerate |
g) people who work well with other people |
What qualities mentioned above do you consider the most important? Do you have any of them? Which ones? Can they be taught? Or are they born ones?
Ex. 4. Look at these job advertisements. Are there any which would interest you? Explain why. Do you have the qualifications and experience to apply for them? If none of the jobs interests you, explain why. Tell your partner what kind of job would be most suitable for you.