- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
The Letter of Application
The letter of application (also called the covering letter) can be as important as the CV in that it often provides the first direct contact between a candidate and an employer. If this letter is not well written and presented, it will make a poor impression. The letter of application normally contains three or more paragraphs in which you should:
confirm that you wish to apply and say where you learned about the job;
say why you are interested in the position and relate your interests to those of the company;
show what you can contribute to the job by highlighting your most relevant skills and experience;
indicate your willingness to attend an interview (and possibly state when you would be free to attend).
Complete Fiona Scott’s letter of application using the following verbs:
contact apply |
discuss enjoy |
employed notice |
welcome advertised |
involved matches |
Fiona Scott
52 Hanover Street
Edinburgh EH2 5LM
Scotland
UK
8th
January 2004
Nathalie Baudoin
Patagonia GMBH
Reitmorstrasse 50
8000 Munich 22
Germany
Dear Ms Baudoin,
I am writing to (1)_____ for
the position of public Affairs Associate which was (2)_____ last
week in the International Herald Tribune.
Although
I am presently (3)_____ by a non-profit making organization, it has
always been my intention to work in a commercial environment. I
would particularly (4)_____ the chance to work for your company and
as you will (5)_____ on my enclosed curriculum vitae, the job you
are offering (6)_____ both my personal and professional interests.
My work experience has
familiarized me with many of the challenges (7)_____ in public
relations today. I am sure that this, together with my understanding
of the needs and expectations of sport and nature enthusiasts, would
be extremely relevant to the position. Moreover, as my mother is
German, I am fluent in this language and would definitely (8)_____
working in a German-speaking environment.
I would be pleased to
(9)_____ my curriculum vitae with you in more detail at an
interview. In the meantime, please do not hesitate to (10)_____ me
if you require further information. I look forward to hearing from
you.
Yours sincerely,
Fiona Scott
Fiona Scott
Sender’s address
Date
Inside address
(Receiver’s address)
Salutation
Body of the letter divided
into paragraphs
Complimentary close
Signature
Layout of the letter
-
Sender’s address ― is written on the top right-hand side of the page.
-
Date ― is written below the sender’s address, sometimes separated from it by a space. The month should be written in letters.
-
Inside (or receiver’s) address ― is written below the sender’s address on the opposite side of the page.
If the surname of the person you’re writing to is known, you write this on the first line of the address, preceded by a courtesy title and either the person’s initial(s) or his/her first given name.
Eg. Mr J.Smith or Mr John Smith, not Mr Smith.
Courtesy titles: (with or without a full stop).
Mr ― for a man
Mrs ― for a married woman
Miss ― for an unmarried woman
Ms ― for a woman when one does not know whether she is married or not
Messrs ― for two or more men
Other titles:
Dr. ― Doctor
Prof. ― Professor
Capt. ― Captain
Maj. ― Major
Col. ― Colonel
Gen. ― General
Aristocratic titles:
Sir ― means that the person is a Knight
Dame, Lord, Baroness, etc.
Esq (with or without a full stop) can be used instead of Mr and is placed after the name.
All these titles except Esq are also used in salutations.
If you don’t know the name of the person you are writing to, you may know his/her position in the company. (Eg. The Marketing Director).
You can also address your letter to a particular department of the company. Or you can simply address your letter to the company. (Eg. 3M plc).
After the name of the person or the company you write:
name of house or building;