- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Language practice
Match each item on the left with the correct description on the right. Then use each phrase once only to complete the dialogue below.
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I’m afraid I don’t agree with you. Could I just come in here...? In other words... I absolutely agree. I think... Let’s recap. How about...? What do you think...? What we’ve got to do... We ought to move on... |
making a suggestion reformulating moving to a new point giving an opinion setting objectives asking for an opinion interrupting disagreeing summarising agreeing |
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Frank: |
Let’s get started then. (1)______ is, er, discuss how Derek’s interview with Charlie should go ... |
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Jennifer: |
Well, I think it’s usually useful to break this kind of news midweek, rather than doing it on a Friday afternoon. |
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Frank: |
Certainly, (2)______ … |
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Jennifer: |
... There should be a package we offer him, and quite a few details to sort out. |
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Frank: |
Yes certainly. Erm, I think (3)______ now, so the next question is, erm, you know, how are we going to do it, and where? (4)______, Jennifer? ... |
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Derek: |
... I haven’t really thought this through, but, erm, I mean, (5)______ it might be better to do it outside the office in a sense. |
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Jennifer: |
(6)______. It needs to be you in your managerial role, not you in your role as a personal friend ... . I certainly think it should be done, er, somewhere in the office, and preferably in his office rather than in yours ... |
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Frank: |
Well, (7)______ a lunch, Derek, in a quiet pub or restaurant? |
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Derek: |
So, the in-between thing, it’s a working lunch. It’s work, but it’s not in the office. It could be a compromise, yes. |
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Jennifer: |
Well, (8)______ please? I tend to think it might be better if you did do it in the office . |
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Frank: |
I mean, Jennifer, you’ve had a lot of experience of this. How do people react when they … |
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Jennifer: |
People tend to be rather shocked, they tend to be angry, but rather briefly, and they do tend to … |
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Derek: |
(9)______, they’re not able to formulate an immediate and rational response … |
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Frank: |
Give him the background. |
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Derek: |
Yes, I mean but briefly, you’re saying that I should get to the point and say “you know, Charlie, it has been decided that, basically, you are being made redundant, and the normal terms and conditions of our contract will apply …” |
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Frank: |
Ok, so (10)______. I think we’re agreed. Derek, that you will actually be telling Charles … |
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Derek: |
Yes. |
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Frank: |
And that you’ll do it, er, inside the company, and you’ll do it probably in your office. Right? |