- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Interview assessment
Articulate and well presented, Paul Sutherland is an excellent candidate for the post of Director of Software Engineering.
He wants to leave his present employer, a small computer company, because he feels that he is not using his knowledge to the full. He is looking for a more challenging position where his field of specialization can be exploited in a more stimulating environment. He realizes that our company is growing rapidly, and that he would be expected to contribute to its growth. He is familiar with our existing range of software and regularly reads our publications.
Although at present he lives in the south he says that he is willing to go wherever we decide to send him. He occasionally travels to various European countries for trade fairs and exhibitions and enjoys meeting people of different nationalities. At the moment he is attending a training course at the Goethe Institute in order to perfect his German.
Mr Sutherland is going away tomorrow for two weeks. I suggest that we contact him on his return to offer him a second interview.
Business skills
When attending an interview a candidate should submit two documents containing information about him / her. These documents are: curriculum vitae (c/v) or résumé (US) and a letter of application / covering letter or cover letter (US). Below you will find specimens of these documents.
Fiona Scott is applying for a post of Public Affairs Associate for outdoor closing company “Patagonia”. Job is based in Munich.
CURRICULUM VITAE
1. Personal details:
Name:
Fiona Scott
Date of Birth:
7 August 1969
Nationality:
British
Address:
52 Hanover Street
Edinburgh EH2 5LM
Scotland
Telephone:
031 449 0237
2. Education:
1991-1992:
London Chamber of Commerce
and Industry
Diploma in Public
Relations
1988-1991:
University of London
BA (Honours) In Journalism
and Media Studies (Class II)
1981-1988:
Fettes College, Edinburgh
A-levels in German (A),
English (B), History (B) and Geography (C)
3. Professional
experience:
1992 to present:
Scottish Wildlife Trust
Department of Public
Relations
Responsible for writing
articles on all aspects of the Trust’s activities and ensuring
their distribution to the press. Editor of the Trust’s monthly
journal. In charge of relations with European environmental
agencies.
Summers of
1990 and 1991:
Three-month training
period with the Glasgow Herald. Assistant to the sports editor.
Summer of 1989:
Sales assistant in the
record department of Harris Stores Ltd., Edinburgh.
4. Interests:
Sports: Cross-country
skiing, rock-climbing and swimming.
Secretary of the local
branch of “Action”, an association organizing summer camps
for disabled children.
5. Additional skills:
Camp counselling
certificate
Grade 3 ski instructor
Driver’s licence (car
and motorcycle)
IBM PC user
Fluent German and good
working knowledge of French
6. References:
Geoffrey Williams,
Bill Denholm,
Professor of Journalism,
Sports Editor,
University of London
Glasgow Herald
photo
Note: Dates are given in a reversed order.