- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Accountant
We are a major international oil company with numerous expanding on- and off-shore interests in the UK and in North Africa. We are looking for an ambitious, qualified accountant aged 27-32 with several years' experience in the oil industry.
This is a challenging and stimulating position in which you will provide an essential link between the financial and the exploration management of the company. You will be involved in negotiating new agreements and in preparing financial plans and forecasts. You need to be dynamic and dedicated but tactful and disciplined.
The remuneration will reflect your experience and your management potential. Benefits include a company car, a pension scheme and life assurance. Please apply in writing to Page Petroleum, 77 Western Road, LONDON SW1 7HK.
Marketing specialist
Curtis Menzies-Europe PLC, the foremost name in food processing and packaging is strengthening its marketing team to encourage the growing demand for the company's products. The company has an outstanding record in technological achievement as well as in business growth, and the career opportunities are extensive.
We are looking for a marketing specialist who will profitably develop our large range of household name brands of foods and beverages and play a key role in determining long-term marketing strategy. Candidates should possess a degree in a science or technology-based subject and be articulate and practical. Industrial experience and a background in sales or marketing are essential. Experience of managerial responsibility would be an advantage. An excellent salary is being offered and a company car will be provided. Candidates should apply to Personnel Department, Curtis Menzies-Europe PLC, Havant Road, Bournemouth, DORSET.
Pa/secretary
A small but progressive film company based in the West End of London requires a PA/Secretary for its Chief Executive. The candidate will be an experienced and confident secretary with shorthand and typing. He/she will be friendly and have an efficient approach to his/her work as well as an enthusiastic interest in the creative arts. A background in publishing/media would be an advantage. The candidate will be directly involved in assisting the Chief Executive in the day-to-day running of the company, and will be in close contact with both production and financial personnel. Annual earnings will be in the £8,000―£10,000 range; benefits include 5 weeks’ holiday and a pension scheme. For further details, write to Girl Friday, High Holborn, LONDON WC1 7BQ.
Receptionist/ telephonist
Well-established publishing company requires a bright, reliable and well-spoken person with experience to control its reception area. Duties include dealing with visitors’ enquiries, using switchboard, sending telex and some typing work. Age 19+. Hours 9 a.m.-5.30 p.m. Four weeks' paid annual leave. Wages to be agreed. Ring Miss Penrice, 01-436 8212.
Ex. 5. Read the advertisements again. Make notes on:
-
the title of each job;
-
the type of firm;
-
the tasks involved;
-
the salary and other benefits.
Ex. 6. Now find words and expressions in the advertisements which indicate the size of the company.
EXAMPLE: major.
Find words and expressions which refer to the growth of the company.
EXAMPLE: expanding.
Find words and expressions to describe professional skills and personal qualities required for the jobs.
EXAMPLE: ambitious, qualified.
Find words and expressions which refer to a form of payment.
EXAMPLE: earnings.
Ex. 7. If a company or an organization has a vacancy, it will usually prepare a job description before it advertises the post. It may also prepare a candidate specification to establish the profile of the person required for the job.
Look again at the job advertisements of Ex. 4. To which advert does the following candidate specification refer? Fill in the missing spaces with suitable requirements.
CANDIDATE SPECIFICATION Job Title: Marketing specialist Sex: Male Age range: 28-35 |
|||
|
Essential |
Desirable |
Undesirable |
Working experience |
|
- |
|
Educational record |
- |
- Business diploma |
|
Personal details |
|
- |
- Someone with no ties |
Non-working life |
- Ability to mix well with people |
- Community interests |
- Solitary pursuits |
Attitudes |
|
- Creative, enthusias-tic |
- impatient, intolerant |
Prepare a candidate specification of your partner’s job. What does she / he consider to be essential, desirable and undesirable for the post? The language in the box below may be useful.
Describing necessary
skills/abilities and personal qualities
have
You need to
‘ve got
requires takes
+
noun
It
be
able to +
infinitive
know
how to +
infinitive
be
good at +
noun/-ing
be
+
adjective
have
+
noun
Ex. 8. Match the words from column A with their definitions from column B.
A |
B |
1) referee |
a) employing another company to do some kind of work |
2) referral |
b) to select |
3) alumnus |
c) a service provided by a company to help its professional employees find new jobs when the company is no longer able to employ them |
4) background |
d) the action of sending smb for help, action, advice, a decision |
5) to shortlist |
e) a person’s past experience, work, type of education, training |
6) to crop up |
f) a person who provides information about your character, abilities or qualifications when you are trying to get a job |
7) outsourcing |
g) to emerge unexpectedly |
8) outplacement |
h) a male former student of a school, college, university |
Use the words from column A in your own sentences.
Ex. 9. A. Complete the table below creating new words by adding suffixes. Use a dictionary to help you.
Verb |
Noun (idea) |
Noun (person) |
Adjective |
apply |
a) __________ |
b) __________ |
c) _________ |
|
|
|
d) _________ |
employ |
e) __________ |
f) __________ |
h) __________ |
|
|
g) __________ |
― |
i) __________ |
interview |
j) __________ |
― |
|
|
k) __________ |
― |
appoint |
l) __________ |
m) __________ |
― |
train |
n) __________ |
o) __________ |
― |
|
|
p) __________ |
― |
promote |
q) __________ |
r) __________ |
s) __________ |
t) __________ |
the sack |
― |
― |
dismiss |
u) __________ |
― |
v) __________ |
fire (informal) |
w) __________ |
― |
x) __________ |
resign |
y) __________ |
― |
z) __________ |
B. Use the appropriate words from the table above and complete the passages below. (Note: You must change the forms of some words).
1. When a firm wants to fill a vacancy, it puts an advertisement in a newspaper. Several people usually _____ for the position. After _____ the applicants, the firm selects the most suitable person for the job. He or she is then _____ to the position and becomes an _____ of the company.
2. Sometimes, a firm has to _____ people who have no special skills or experience. It must, therefore, _____ them to do their job. Workers who are learning a job are called _____. Later on, when they are very experienced, they may be offered a more responsible position. Employees who are _____ generally receive a pay increase.
3. No company likes to lose staff. However, if an employee breaks the rules, he or she may be _____. Of course, there are always staff who want to leave for various reasons. To do this, they _____ from their job and give their _____ a certain period of notice.
Ex. 10. When employees “give notice”, i.e. inform their employer that they will be leaving the company (as soon as their contract allows), in what order should the company carry out the following steps?
-
either hire a job agency (or for a senior post, a firm of headhunters), or advertise the vacancy;
-
establish where whether is an internal candidate who could be promoted (or moved sideways) to the job;
-
examine the job description for the post, to see whether it needs to be changed (or indeed, whether the post needs to be filled);
-
follow up the references of candidates who seem interesting;
-
invite the short-listed candidates for an interview;
-
make a final selection;
-
receive applications, curriculum vitae and covering letters, and make a preliminary selection (a short list);
-
try to discover why the person has resigned;
-
write to all the other candidates to inform them that they have been unsuccessful.
Ex. 11. Translate the following text into English.