- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Extensive Reading how securities are settled
Most British and Irish registered securities are settled “for the account”. A normal Account is ten working days — all deals done during the Account are put together, and everything is settled on Account Day (usually the second Monday following the end pf the Account). Because of this facility, the Jobber is given a reasonable time to match up buyers and sellers, and is greatly assisted in his task of making a free and continuous market, particularly in the less active securities.
The Account System also provides, a built-in short-term credit for investors. As a result, the practice of dealing “on margin” (common in the United States and some other countries) by which an investor pays only a part of the cost of the shares at the time of purchase, does not apply. The Broker will expect full payment to be made on the appropriate Settlement Day.
The next stage in the process is for the old certificates to be returned to the company so that new ones can be issued in the buyer's name. Today, much of the paperwork is speeded up by using a computer system, known as TALISMAN, to keep track of shares passing through the settlement process.
All shares being sold through TALISMAN are lodged temporarily with a Stock Exchange nominee company (SEPON Ltd), which then parcels out the shares to buyers as required. Finally, the company's registrar makes the necessary changes in the Register of Shareholders, and sends you your new certificate.
You should take care of this certificate. It is a legal document, and although, unlike its equivalent in pound notes, it is of no value to anyone else and can be replaced if lost or destroyed, arranging for a replacement certificate can prove costly.
If the company has announced a dividend, to which you are entitled, but which because of the delay in arranging registration has gone to the previous owner of the shares, your broker will claim it on your behalf. To avoid the need for this as far as possible, The Stock Exchange marks shares “ex-dividend” (xd), some weeks before payment is due. The share price is then adjusted to take account of the fact that one party will not be entitled to receive the forthcoming dividend by subtracting the value of the dividend. If you buy shares “ex-dividend”, you recognise the fact that your name is not going to be entered in the company register in time, and similarly the person selling “ex-dividend” is giving notice that he proposes to keep the dividend.
Even so, there will be occasions when a share sold “cum-dividend” is not registered in time. Here the TALISMAN system has simplified the problems that can arise, because it automatically claims any benefits due from the company on all the shares passing through the Market at the time, and then allocates them to the appropriate buyers.
Gilts are settled “for cash” and registered at the Bank of England; the TALISMAN system is not involved in Gilt settlement.
Special rules also apply to some other securities, particularly those issued by overseas companies, and newly-issued shares on “Renounceable Documents” which are temporary evidence of title issued before the share register is made up.
In some countries, certificates are made out to “Bearer” and no Register is kept. This makes two important differences to what has been said above: Bearer Certificates DO have intrinsic value, and dividends are NOT received automatically from the company, but must be claimed by removing and returning “coupons” attached to the certificate.