- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Оптовая и розничная торговля
Оптовая торговля является частью системы маркетинга. Она представляет собой систему сбыта для поставки товара на рынок. Обычно эта система непрямая, опосредованная (от производителя к оптовику, от розничного торговца к потребителю или через более сложные связи). Она включает в себя оптовых торговцев, оптовых посредников и комиссионеров. Около двух третей товара приобретается на правах собственности. Часто оптовая торговля является сферой деятельности малого бизнеса. Оптовики очень облегчают процесс торговли, так как, работая с постоянными оптовыми торговцами, владельцу магазина не обязательно содержать большие складские помещения с большим ассортиментом товара. Они действуют через свои конторы по оптовой продаже.
Розничная торговля ― это продажа товаров и услуг конечному потребителю. Она выполняет много очень важных функций и представляет собой самое дорогое звено в цепи сбыта. Во-первых, эти функции создают удобные для покупателя торговые точки. Во-вторых, нередко дают гарантии и обслуживают товар. В-третьих, помогают продвинуть товар на рынок. В-четвертых, они могут частично финансировать покупателя через систему длительных кредитов и скидок. Будучи посредниками, они получают прибыль через систему наценок, составляющих от 5% и выше, которые могут в несколько раз превышать начальную стоимость товара. Существуют различные типы магазинов розничной торговли: универмаги, магазины уцененных товаров, кооперативы, торговцы, специализирующиеся на одном товаре. Однако современная тенденция состоит в укрупнении и слиянии мелких магазинов.
Over to you
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Do you like getting direct mail? Have you ever bought anything this way?
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Do you receive cold calls? How do you react?
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Do you shop on the Internet? What are the advantages and disadvantages?
Case Study
“Richer Sounds” is a little-known, privately-owned, cut-price retailer of hi-fi equipment with 28 shops in the UK. And yet it has the highest sales per square foot of any retailer in the UK ― £17.000 ― for its store on London Bridge Walk and an average across all 28 shops is £5.780 per square foot, ten times more than Marks and Spencer. The man behind “Richer Sounds’” success is founder, managing director and 98 per cent shareholder Julian Richer. One of the reasons for such spectacular performance is “Richer Sounds’” approach to customer service.
Read the extracts below from Julian Richer’s book “The Richer Way”. What do you think of the company’s approach to customer service? What experiences have you had of good or bad service in shops?
“We train our staff to take responsibility. If a customer has a complaint, the first thing the sales assistant does is apologise, even if he or she knows nothing about the circumstances. Then they go on to sort the problem out.”
“Every month the three winning shops in our customer service competition, the Richer Way League, win a car for a month. Two get Bentleys and one a Jaguar XJS convertible. The car is theirs to use as they wish, we pay the petrol.”
“At Richer Sounds we hand out gold aeroplane badges for our “high flyers” ― staff who have performed above and beyond the call of duty, perhaps by giving exceptional customer service, or having a really brilliant idea.”