
- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Comprehension
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How would you explain the concept of “glocalization”?
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Why was the American concept of pay-for-performance unpopular in Italy, and in Asia, in Trompenaars’ example?
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Why do universalists disapprove of particularists, and vice versa?
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How do German & British managers differ in their approach to management?
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If you have experience of working with managers from countries such as Japan, Sweden, USA or France, how would you describe their approach to management and organization?
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Industrial relations in Japanese companies are usually good. Can you suggest the reasons for this?
Exercises:
Ex. 1. Match the sentence beginnings (1-7) with the correct endings (a-g).
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We are looking for a new CEO, someone with strong leadership.
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Richard has real managerial flair.
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In the police, leaders are held responsible.
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The study concludes that a charismatic visionary leader is absolutely not required for a visionary company.
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She is an extraordinary leader.
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Thatcher had drive, energy and vision.
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He was a born leader. When everyone else was discussing.
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but many thought it was the wrong vision;
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and, in fact, can be bad for a company’s long-term prospects;
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and has won the respect of colleagues and employees;
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for the actions of their subordinates;
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skills and experience with financial institutions;
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what to do, he knew exactly what to do;
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who will bring dynamism and energy to the job.
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Ex. 2. Read this information about two very different companies and answer the questions.
The Associated Box Company (ABC) and the Superior Box Corporation (SBC) both make cardboard boxes.
At ABC there are three levels of management between the CEO and the people who actually make the boxes. At SBC, there is only one level.
Managers at ABC are very distant. They rarely leave their offices, they have their own executive restaurant and the employees hardly ever see them. Employees are never consulted in decision-making. At SBC, managers share the same canteen with employees. Managers have long meetings with employees before taking important decisions.
Managers and the CEO of SBC have an open-door policy where employees can come to see them about any complaint they might have. At ABC, employees must sort out problems with the manager immediately above them.
At ABC, employees call their managers “sir”. At SBC, everyone uses first names.
1. Which company:
a) is more hierarchical?
b) is more informal in the way people talk to each other?
2. In which company are managers:
a) more approachable?
b) more remote?
3. In which company are employees:
a) more deferential?
b) on more equal terms with their bosses?
Ex. 3. Look at word combinations with “culture” given below. Which word combination describes each of the following?
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company / corporate culture macho culture
long-hours culture canteen culture
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The men really dominate in this company, they don’t make life easy for women at all. All they talk about is football.
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Among the management here we try to be fair to people from different minorities, but there are still elements of racism among the workforce.
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Of course, the quality of the work you do after you’ve been at it for ten hours is not good.
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There was a time when managers could only wear white shirts in this company ― things are a bit less formal now.
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Here the male managers talk about the market as if it was some kind of battlefield.
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They say that if you go home at 5.30, you can't be doing your job properly, but I'm going anyway.
Ex. 4. Find an appropriate word for each blank space. Initial letters are provided as clues to the correct answers.
a) An advantage of the lifetime employment system is that workers enjoy a great deal of job s______. When business conditions are bad, they will not be made r______. Also, they will probably never be f______ unless they commit a serious offence. It should be noted that not all employees are protected by the system. Most w______ с______ workers are, but not all b______ с______ ones.
b) A Japanese employee transferred to a less demanding position does not necessarily suffer a drop in salary or lose certain f______ b______ to which he was previously entitled. His earnings are usually g______ to the length of time he has been with the company. The Japanese approve of this system. However, they do not like the slow rate of promotion. A person usually does not reach a m______-m______ position before the age of 40 or 45.
c) Consensus management means that many executives p______ in making decisions. Also, courses of action are often initiated at lower levels of management, for example by j______ e______. The last person to be consulted in the process is sometimes the m______ d______ of the company.
Ex. 5. Complete each sentence using an appropriate form of the word in italics.
publicity |
The problems of Europe’s steel industries have been well ______ lately. |
competition |
Some western firms have found that they cannot ______ with Far Eastern manufacturers. |
envy |
Many nations look ______ at the riches of oil-producing countries. |
loyal |
A dissatisfied employee may be ______ to the company he works for by divulging its secret processes or inventions to rival companies. |
influence |
The Marketing Manager is generally an ______ person in a company which sells consumer goods. |
criticize |
Once a major ______ of our product designs, he now admires them. |
efficient |
Someone with no interest in his job is likely to be ______ and unsatisfactory as a worker. |
responsible |
To work faster, some workers have been known to take the safety guard off their machines. This is a rather ______ act. |
likely |
There is little ______ that the Japanese will radically change their management techniques. |
object |
Some major ______ to the new highway scheme led to it being cancelled. |
decision |
A good manager needs to be fairly ______. |
annotate |
My boss handed me an ______ version of the original report. |
Ex. 6. Match words from column A with their explanations from column B.
A |
B |
1. precedence |
a) the state or fact of being older in age or higher in rank, |
2. humiliation |
b) the state of being not good enough for a particular purpose, |
3. assertive |
c) extremely serious or dangerous, |
4. inadequacy |
d) the process of making smb feel ashamed or foolish, of injuring the dignity or pride of smb, |
5. to tolerate |
e) the quality of being able to think and make decisions based on reason, |
6. seniority |
f) showing a strong and confident personality, |
7. desperate |
g) priority, |
8. rationality |
h) to allow smth that one does not like or agree with to happen or continue. |
Use words from column A in your own sentences.
Ex. 7. Give opposites to the following words.
Then translate them and make up your sentences with them. You may need to use prefixes or change / replace the word.
E.g. thinkable ― unthinkable
Experienced, true, adequacy, fair, sensitivity, likely, collectivist, loyal, efficient, particularist, corruptible, security, employment, mobility, conceivable, responsibility, similar, increasing, “bottom-up”, relevant, approval, cumbersome, harmony, strength, eligible, settled.
Ex. 8. Fill in the gaps with the words from the box below.
attitude suit manager motivate rule meetings profile relationship |