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Vocabulary

8. Підставте подані слова в речення.

Key benefits, commercial, promotes, business, customer, want, attention, eye-catching, to select

In the broadest sense anything that 1) ______ your business might be considered advertising, whether it’s a radio spot, a brochure or a trade show booth. But the term “advertising” usually refers to paid 2) _______ messages in newspapers, magazines, television or outdoor advertising.

Before you advertise in any medium first of all think about what your 3) ______ does. Consider your target market, your competitive position, and what sets your business apart, along with the 4) ______ of your product or service. Advertising should focus on benefits – what your product or service will do for the 5) ______ . Next think what advertising the audience 6) ______. It should attract 7) _______, keep an honest information about a product. It also should be 8) ______ and put into the right place. The next stage is 9) ______ media for an advertising program.

9. Знайдіть визначення до наступних професій.

  1. Courier a) the person in a marketing department or advertising agency responsible for buying advertising space in newspapers, magazines, other media

  2. Broker b) someone who acts as a middleman by buying and selling insurance or shares on behalf of other people

3) Client c) the person who acts as an intermediary between a buyer and a seller

4) Consultant d) a person paid to deliver important documents and packages as quickly and safely as possible

5) Middleman e) someone who can give expert advice in management, public relations

6) Media buyer f) a more formal word for a customer, someone receiving professional services.

  1. Знайдіть до кожного терміна, що ліворуч, визначення.

  1. dump 1) To introduce a new product or service into the market using advertising and other promotion.

  2. export 2) To sell goods in foreign countries at very low prices with the aim of killing domestic competition.

  3. to launch 3) To sell and transport goods to another country.

  4. product 4) Money which is returned to a customer because a product or service was faulty or unsatisfactory.

e) refund 5) Something produced for sale.

Writing

11.Прочитайте вислови, перекладіть їх та напишіть погоджуєтесь ви з ними чи ні, використовуючи наступні сталі фразеологічні вирази:

To my mind….. Мені здається.......

With regard to…. Що стосується......

I consider that…. Я вважаю, що......

It is evident that…. Очевидно, що....

Hence… Отже...

From my viewpoint…. З моєї точки зору...

“Business has only two functions – marketing and innovation”.

“Fortune favors the bold”.

Третій курс.

Вступ до контрольної роботи № 6