Vocabulary

8. Підставте подані слова в речення.

Product, to buy, consumers’, service, distribution, advertising, time, place, needs, want.

Marketing is a societal process which discerns 1)______ wants, focusing on a product or 2)_____ to fulfill those wants.

Marketing tends to be seen as a creative industry, which includes 3)_____, 4)______ and selling.

Marketing is the process of directing an organization to be successful in selling a 5)____ or service that people not only desire, but are willing 6)_____ .

Marketing is concerned with getting the right product to the right 7)_____ at the right 8)______.

Marketing teaches us meeting consumer 9)_____.

Marketing aims to find out what people10)______.

9. Знайдіть визначення до наступних професій:

1. Supplier a) a person or company who sells goods wholesale;

2. Retailer b) a company or person that provides a particular product;

3. Wholesaler c) a person or company that advertises something;

4. Producer d) a person or business who sells goods to customers in a

shop;

5. Advertiser e) a person, company, or country that makes or grows

goods, food;

6. Middleman f) someone who buys things in order to sell them to

someone else;

9. Знайдіть до кожного терміна, що ліворуч, визначення.

a) boom 1)A named product or service which is easily recognized by

its name, design, and so on.

b) brand 2) A time of rapid increase in sales, production.

c) goods 3) A TV or radio advertisement.

d) consumer 4) Items which are for sale.

e) commercial 5) A customer who buys goods and services for personal

use.

Writing

9. Прочитайте вислови відомих людей, перекладіть їх та напишіть погоджуєтесь ви з ними чи ні. Поясніть свою позицію, використовуючи наступні сталі фразеологічні вирази:

To my mind….. Мені здається.......

With regard to…. Що стосується......

I consider that…. Я вважаю, що......

It is evident that…. Очевидно, що....

Hence… Отже...

From my viewpoint…. З моєї точки зору...

“Quality is remembered long after the price is forgotten”.

“Competition brings out the best in products and the worst in people”.

Контрольна робота № 5

Варіант 2

Grammar

1.Перепишіть речення, помінявши активний стан на пасивний.

1. He is sure someone has moved his paper.

2. Many students visited his lectures last week.

3. A lot of tourists visit Paris every year.

4. Our customers may look through the catalogues.

5. Somebody cleaned the room.

1. Замініть пасивний стан на активний.

1. This house was built by my grandfather.

2. I was told about that yesterday.

3. Over fourteen languages are spoken in Kenia.

4. I’m not often invited to parties.

5. The room is being cleaned at the moment.

2. Розкрийте дужки, підставивши правильну форму дієслова в активному або пасивному стані.

“The Big Issue” magazine 1) ______ (found) by John Bird, who modeled it on “Street News”, a New York homelessness paper. Production 2) ______ (manage) by a charity. Copies of the magazine 3) _______ (sell) to a network of homeless people for 40p. a copy. They then 4) ______ (sell) them on the streets for $1 a copy. The idea 5) ______ (see) as “a business solution to a social problem”. It 6) ______ (be) an enormous success because of its content as well as its social mission. Now around 250000 copies 7) ______ (sell).

3. Підставте в речення модальні дієслова can і may у відповідному граматичномучасі.

1. We ______ not afford such an expensive company car.

2. ______ I come in?

3. For the first 20 years of the 20^th century, American women _______ not even vote.

4. We have a kind of a chicken-and-egg problem because our business ______ not attract investors.

5. The situation _______ change for better.

6. You ______ n’t start hotel from nothing.

4. Перекладіть речення і поясніть, що у кожному з них означає дане модальне дієслово.

1. Shall I help you with your invoice?

2. Will you wait for a minute?

3. Shall I make some more copies?

4. May I leave now?

5. Would you like a cup of tea?

6. Could I help you to write an order?

7. Could we manage Monday morning?

8. Can I smoke here?

9. Shall I dial a number for you?

5. Розкрийте дужки, утворивши пасивний стан (Present Simple Passive or Past Simple Passive).

Last year, by a river in the Australian outback, I _____ (tell) that there were no salties in the water, but just a few freshies. “1) ______ (people/ever/eat) by freshies?” I asked a croc expert nervously. It 2) _______ (explain) to me that freshies are vegetarian so I didn’t need to worry. I 3) ______ (encourage) by this so I put one foot in the water. At the last minute I 4) _______ (stop) by the croc expert who said, smiling, “Actually I’m not sure if they’re vegetarian or if they only eat vegetarians! You aren’t a vegetarian, are you?” In the end I was so hot and the water looked so nice, I dived in. I’m pleased to say that I enjoyed my swim and my toes 5) _______ (not bite) off!

6. Перепишіть речення у пасивному стані.

1. They collect the mail every day.

2. They haven’t informed me about their decision yet.

3. The board of directors gave him a week to make a decision.

4. He has asked her to send a telex.

5. The committee will send you an official reply tomorrow.

6. The dispatch manager showed them how to pack the goods.

7. You must correct your mistake as soon as possible.