- •Государственный университет высшая школа экономики
- •English for Economics
- •Пермь 2006
- •Isbn 5-88187-286-X
- •Предисловие
- •Contents Part I. Texts on Economics 6
- •I. Give the English equivalents to:
- •II. Find words with similar meanings in the text:
- •III. Answer the following questions:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Render the text in English:
- •VI. Give a summary of the text. Macroeconomics and microeconomics
- •I. Answer the following questions:
- •II. Fill in the blanks using the correct term: microeconomics, macroeconomics, microeconomists or macroeconomists:
- •III. Consider which of the following matters might be classified as macroeconomic and which as microeconomic:
- •IV. Match a line in a with a line in b:
- •V. Give a summary of the text.
- •VI. Render the text in English:
- •I. Give the English equivalents to:
- •II. Find words and expressions that mean:
- •IV. Divide the text into 4 parts and formulate the main idea of each of them.
- •V. Answer the following questions:
- •VI. Give a summary of the text. Economic systems: two important distinctions
- •VI. Render the text in English:
- •VII. Give a summary of the text. Labour
- •I. Give the English equivalents to:
- •III. Answer the following questions:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Render the text in English:
- •Unemployment
- •I. Give the English equivalents to:
- •III. Answer the following questions:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Render the text in English:
- •Supply and demand
- •Factors Affecting the Demand of Households.
- •Factors Affecting Supply.
- •X. Render the text in English:
- •Wants and utilities
- •I. Answer the following questions:
- •II. Match the terms with their definitions:
- •III. Translate the words and word combinations:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Render in the text English:
- •VI. Give a summary of the text. Market
- •I. Match the terms with their definitions:
- •II. Answer the following questions:
- •III. Are the following statements true or false? Correct the false ones:
- •IV. Render the following sentences in English:
- •V. Give a summary of the text. Markets and monopolies
- •I. Give the English equivalents to:
- •III. Answer the following questions:
- •IV. Do the following tasks:
- •V. Render the text in English:
- •I. Give the English equivalents to:
- •III. Fill the gaps with the following words: coins, money, barter, legal tender, notes, value:
- •IV. Answer the following questions:
- •V. Are the following statements true or false? Correct the false ones:
- •VI. Render the text in English:
- •VII. Give a summary of the text. Pricing
- •I. Answer the following questions:
- •III. Give synonyms to the words and expressions from the text:
- •IV. Render the text in English:
- •V. Give a summary of the text. The problem of inflation
- •I. Answer the following questions:
- •III. Explain the following terms:
- •IV. Render the text in English:
- •V. Give a summary of the text. Banking
- •Central banking: an overview
- •I. Answer the following questions:
- •II. Are the following statements true or false? Correct the false ones:
- •III. Render the text in English:
- •IV. Fill in the blanks with proper words or word combinations:
- •V. Give a summary of the text. Loans in the united kingdom
- •I. Answer the following questions:
- •III. Fill in each blank with one word from the box to illustrate typical collocations:
- •Interest security society business loan
- •IV. Render the text in English:
- •V. Give a summary of the text. Market research
- •I. Answer the following questions:
- •III. Fill in the gaps with the following words: characteristics, acceptance, market segment, analysis, carry out, techniques, products, surveys, observation, research, panels, questionnaires, desk:
- •IV. Render the text in English:
- •VI. Give a summary of the text. Marketing
- •I. Answer the following questions:
- •II. Paraphrase the following statements:
- •III. Render the text in English:
- •IV. Give a summary of the text. Consumer choice
- •I. Answer the following questions:
- •III. Fill in the gaps:
- •IV. Render the text in English:
- •I. Match the terms with their definitions:
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following sentences into English:
- •Test 2 (Labour, Unemployment)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following sentences into English:
- •Test 3 (Wants and Utilities, Supply and Demand)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words in italics:
- •IV. Are the statements true or false? Correct the false ones:
- •V. Translate the following terms into English:
- •Test 4 (Market, Markets and Monopolies)
- •II. Match the two parts of the sentences:
- •III. Fill in the blanks with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following sentences into English:
- •Test 5 (Money, Pricing, The Problem of Inflation)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following terms into English:
- •Test 6 (Banking, Central Banking, Loans in the uk)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following terms into English:
- •Test 7 (Market Research, Marketing, Consumer Choice)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following terms into English:
- •Part III. Resource Tests alternative market structures
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. For each question 1-4, mark one for the answer you choose.
- •Free-market medicine in russia
- •Is the Patient Recovering?
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Look at statements 1-3. In each statement, which phrase or sentence is correct?
- •III. For each question 1-4, mark one for the answer you choose.
- •IV. Match each of these statements with one of the paragraphs numbered 1-8.
- •V. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •VI. Complete the following table:
- •VII. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Should health care provision be left to the market?
- •II. Say whether the following sentences are “Right” or “Wrong”. If there is not enough information to answer, choose “Doesn’t say”.
- •III. For each question 1-5, mark one for the answer you choose.
- •Can the market provide adequate protection for the environment?
- •II. For each question 1-4, mark one for the answer you choose.
- •III. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Strategic trade theory
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. For each statement 1-3, mark one for the answer you choose.
- •III. Are sentences below “right” or “wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •Concentration ratios
- •I. Are the sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •II. For each question, mark one for the answer you choose.
- •Competitive advantage and the small firm sector
- •I. Match each of these headlines with one of the texts above.
- •II. Look at statements 1-3. In each statement, which phrase or sentence is correct?
- •III. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •Growth through diversification
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. The mistakes in the sentences below have been underlined. Correct them.
- •The firm as a legal entity
- •I. Match each of these headlines with one of the texts above.
- •II. Which text reports on these items?
- •IV. Choose the best answer to complete each gap in the text.
- •Should central bank be independent of government?
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •III. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Are the days of cash numbered?
- •I. Read the text. Some parts of the texts have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Look at statements 1-4. In each statement, which phrase or sentence is correct?
- •III. Choose the best answer to complete each gap in the text.
- •IV. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”’.
- •Regulation us-style
- •I. For each question 1-5, mark one for the answer you choose.
- •II. Are sentence below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •III. Find the mistakes in the sentences below and write the corrections in the spaces provided:
- •The political business cycle
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. For each question 1-4, mark one for the answer you choose.
- •III. There is one mistake in each of the following sentences (either an underlined word or a phrase); you are to find it.
- •Managers and owners:
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Complete the following table:
- •III. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Inequality and poverty
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •III. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Technology and employment
- •II. Choose the best answer to complete each gap in the text.
- •Do people volunteer to be unemployed
- •Involuntary unemployment
- •I. Read the text. Some parts of the texts have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. For each question 1-4, mark one for the answer you choose.
- •III. Choose the best answer to complete each gap in the text.
- •Part IV. Fundamentals of Translation Вводное занятие
- •Порядок слов простого повествовательного предложения. Члены предложения
- •Занятие 1 Случаи отступления от прямого порядка слов в английском предложении
- •Практическое задание 1
- •Занятие 2
- •Практическое задание 2
- •Занятие 3 Модальные глаголы
- •Have to
- •Практическое задание 3
- •Занятие 4 Слова-заместители существительных; слова-заместители глаголов
- •Практическое задание 4
- •Занятие 5 Неличные формы глагола: Причастие I, его функции в предложении
- •Практическое задание 5
- •Занятие 6 Причастие II. Его функции в предложении
- •Практическое задание 6
- •Занятие 7 Причастные обороты: зависимые и независимые
- •Практическое задание 7
- •Занятие 8 Герундий
- •Практическое задание 8
- •Занятие 9 Герундиальные обороты (зависимые и независимые)
- •Практическое задание 9
- •Практическое задание 10
- •Занятие 11 Неличные формы глагола. Инфинитивные обороты – зависимые и независимые
- •Практическое задание 11
- •Занятие 12 Перевод официально-деловых материалов. Перевод латинских фраз.
- •Практическое задание 12
- •Bibliography
- •Для заметок
- •Учебное издание English for Economics
- •6 14990, Гсп-131, Пермь, ул. Дружбы, 34
I. Match each of these headlines with one of the texts above.
A. Innovation _______________
B. Management skills _______________
C. Flexibility _______________
D. Economies of scale _______________
E. Selling and marketing _______________
II. Look at statements 1-3. In each statement, which phrase or sentence is correct?
1. Small firms must have some edge over their larger rivals.
A. Small firms are far ahead of their large rivals.
B. Small firms have to be better than their large rivals to compete with them.
C. All small firms will soon fail.
2. Small firms are perceived by their customers to be less stable and reliable than their larger rivals.
A. Small firms are less reliable than their large rivals.
B. Small firms can’t find their customers.
C. Customers think that small firms are less reliable than their large rivals.
3. This lack of credibility is likely to hinder their ability to trade.
A. Customers’ faith in small firms is low which limits their sales.
B. Customers of small firms are lucky.
C. Customers will stop small firms from getting credits.
III. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
1. Small firms offer better maintenance support.
A. Right B. Wrong C. Doesn’t say
2. A small firm can benefit from lower prices.
A. Right B. Wrong C. Doesn’t say
3. Small firms have less problems selling abroad.
A. Right B. Wrong C. Doesn’t say
4. Small firms are unable to get credits in the bank.
A. Right B. Wrong C. Doesn’t say
Growth through diversification
I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
a) There are three principal factors which might encourage a business to diversify.
b) Alternatively, the business might be in a market where demand is stagnant or declining.
c) Such products need not cover similar activities.
d) As a result, control over market share is becoming even more crucial.
e) Diversification therefore enables the business to spread risk.
Diversification is the process whereby a firm shifts from being a single-product to a multiproduct producer. ___ (1) We can in fact identity four directions in which diversification might he undertaken:
Using the existing technological base and market area.
Using the existing technological base and new market area.
Using a new technological base and existing market area.
Using a new technological base and new market area.
Categorising the strategies in this way would suggest that the direction of diversification is largely dependent upon both the nature of technology and the market opportunities open to the firm. But the ability to capitalise on these features depends on the experience, skills and market knowledge of the managers of the business. In general, diversification is likely to occur in areas where the business can use and adapt existing technology and knowledge to its advantage.
The diversification of Amstrad, the personal computer manufacturer, into the mobile telephone market is a good example of where a business’s current technology and market knowledge are being applied to a distinct new product.
Why diversification?
___ (2)
Stability. So long as a business produces a single product in a single market, it is vulnerable to changes in that market’s conditions. If a farmer produces nothing but potatoes, and the potato harvest fails, the farmer is ruined. If however, the farmer produces a whole range of vegetable products, or even diversifies into livestock, then he or she is less subject to the forces of nature and the unpredictability of the market. ___ (3)
Maintaining profitability. Businesses might also be encouraged to diversify if they wish to protect existing profit levels. It may be that the market in which a business is currently located is saturated and that current profitability is perceived to be at a maximum. ___ (4) In such cases the business is likely to see a greater return on its investment by diversifying into new product ranges located in dynamic expanding markets.
Growth. If the current market is saturated, stagnant or in decline, diversification might be the only avenue open to the business if it wishes to maintain a high growth performance. In other words, it is not only the level of profits that may be limited in the current market, but also the growth of sales.