- •Государственный университет высшая школа экономики
- •English for Economics
- •Пермь 2006
- •Isbn 5-88187-286-X
- •Предисловие
- •Contents Part I. Texts on Economics 6
- •I. Give the English equivalents to:
- •II. Find words with similar meanings in the text:
- •III. Answer the following questions:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Render the text in English:
- •VI. Give a summary of the text. Macroeconomics and microeconomics
- •I. Answer the following questions:
- •II. Fill in the blanks using the correct term: microeconomics, macroeconomics, microeconomists or macroeconomists:
- •III. Consider which of the following matters might be classified as macroeconomic and which as microeconomic:
- •IV. Match a line in a with a line in b:
- •V. Give a summary of the text.
- •VI. Render the text in English:
- •I. Give the English equivalents to:
- •II. Find words and expressions that mean:
- •IV. Divide the text into 4 parts and formulate the main idea of each of them.
- •V. Answer the following questions:
- •VI. Give a summary of the text. Economic systems: two important distinctions
- •VI. Render the text in English:
- •VII. Give a summary of the text. Labour
- •I. Give the English equivalents to:
- •III. Answer the following questions:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Render the text in English:
- •Unemployment
- •I. Give the English equivalents to:
- •III. Answer the following questions:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Render the text in English:
- •Supply and demand
- •Factors Affecting the Demand of Households.
- •Factors Affecting Supply.
- •X. Render the text in English:
- •Wants and utilities
- •I. Answer the following questions:
- •II. Match the terms with their definitions:
- •III. Translate the words and word combinations:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Render in the text English:
- •VI. Give a summary of the text. Market
- •I. Match the terms with their definitions:
- •II. Answer the following questions:
- •III. Are the following statements true or false? Correct the false ones:
- •IV. Render the following sentences in English:
- •V. Give a summary of the text. Markets and monopolies
- •I. Give the English equivalents to:
- •III. Answer the following questions:
- •IV. Do the following tasks:
- •V. Render the text in English:
- •I. Give the English equivalents to:
- •III. Fill the gaps with the following words: coins, money, barter, legal tender, notes, value:
- •IV. Answer the following questions:
- •V. Are the following statements true or false? Correct the false ones:
- •VI. Render the text in English:
- •VII. Give a summary of the text. Pricing
- •I. Answer the following questions:
- •III. Give synonyms to the words and expressions from the text:
- •IV. Render the text in English:
- •V. Give a summary of the text. The problem of inflation
- •I. Answer the following questions:
- •III. Explain the following terms:
- •IV. Render the text in English:
- •V. Give a summary of the text. Banking
- •Central banking: an overview
- •I. Answer the following questions:
- •II. Are the following statements true or false? Correct the false ones:
- •III. Render the text in English:
- •IV. Fill in the blanks with proper words or word combinations:
- •V. Give a summary of the text. Loans in the united kingdom
- •I. Answer the following questions:
- •III. Fill in each blank with one word from the box to illustrate typical collocations:
- •Interest security society business loan
- •IV. Render the text in English:
- •V. Give a summary of the text. Market research
- •I. Answer the following questions:
- •III. Fill in the gaps with the following words: characteristics, acceptance, market segment, analysis, carry out, techniques, products, surveys, observation, research, panels, questionnaires, desk:
- •IV. Render the text in English:
- •VI. Give a summary of the text. Marketing
- •I. Answer the following questions:
- •II. Paraphrase the following statements:
- •III. Render the text in English:
- •IV. Give a summary of the text. Consumer choice
- •I. Answer the following questions:
- •III. Fill in the gaps:
- •IV. Render the text in English:
- •I. Match the terms with their definitions:
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following sentences into English:
- •Test 2 (Labour, Unemployment)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following sentences into English:
- •Test 3 (Wants and Utilities, Supply and Demand)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words in italics:
- •IV. Are the statements true or false? Correct the false ones:
- •V. Translate the following terms into English:
- •Test 4 (Market, Markets and Monopolies)
- •II. Match the two parts of the sentences:
- •III. Fill in the blanks with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following sentences into English:
- •Test 5 (Money, Pricing, The Problem of Inflation)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following terms into English:
- •Test 6 (Banking, Central Banking, Loans in the uk)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following terms into English:
- •Test 7 (Market Research, Marketing, Consumer Choice)
- •II. Put the words in the correct order:
- •III. Fill in the gaps with the words or word combinations in italics:
- •IV. Are the following statements true or false? Correct the false ones:
- •V. Translate the following terms into English:
- •Part III. Resource Tests alternative market structures
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. For each question 1-4, mark one for the answer you choose.
- •Free-market medicine in russia
- •Is the Patient Recovering?
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Look at statements 1-3. In each statement, which phrase or sentence is correct?
- •III. For each question 1-4, mark one for the answer you choose.
- •IV. Match each of these statements with one of the paragraphs numbered 1-8.
- •V. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •VI. Complete the following table:
- •VII. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Should health care provision be left to the market?
- •II. Say whether the following sentences are “Right” or “Wrong”. If there is not enough information to answer, choose “Doesn’t say”.
- •III. For each question 1-5, mark one for the answer you choose.
- •Can the market provide adequate protection for the environment?
- •II. For each question 1-4, mark one for the answer you choose.
- •III. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Strategic trade theory
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. For each statement 1-3, mark one for the answer you choose.
- •III. Are sentences below “right” or “wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •Concentration ratios
- •I. Are the sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •II. For each question, mark one for the answer you choose.
- •Competitive advantage and the small firm sector
- •I. Match each of these headlines with one of the texts above.
- •II. Look at statements 1-3. In each statement, which phrase or sentence is correct?
- •III. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •Growth through diversification
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. The mistakes in the sentences below have been underlined. Correct them.
- •The firm as a legal entity
- •I. Match each of these headlines with one of the texts above.
- •II. Which text reports on these items?
- •IV. Choose the best answer to complete each gap in the text.
- •Should central bank be independent of government?
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •III. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Are the days of cash numbered?
- •I. Read the text. Some parts of the texts have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Look at statements 1-4. In each statement, which phrase or sentence is correct?
- •III. Choose the best answer to complete each gap in the text.
- •IV. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”’.
- •Regulation us-style
- •I. For each question 1-5, mark one for the answer you choose.
- •II. Are sentence below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •III. Find the mistakes in the sentences below and write the corrections in the spaces provided:
- •The political business cycle
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. For each question 1-4, mark one for the answer you choose.
- •III. There is one mistake in each of the following sentences (either an underlined word or a phrase); you are to find it.
- •Managers and owners:
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Complete the following table:
- •III. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Inequality and poverty
- •I. Read the text. Some parts of the text have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. Are sentences below “Right” or “Wrong”? If there is not enough information to answer, choose “Doesn’t say”.
- •III. The mistakes in the sentences below have been underlined. Write the corrections in the spaces provided.
- •Technology and employment
- •II. Choose the best answer to complete each gap in the text.
- •Do people volunteer to be unemployed
- •Involuntary unemployment
- •I. Read the text. Some parts of the texts have been taken out. These extracts are listed below. Complete each gap with the appropriate extract. One sentence does not belong in any of the gaps.
- •II. For each question 1-4, mark one for the answer you choose.
- •III. Choose the best answer to complete each gap in the text.
- •Part IV. Fundamentals of Translation Вводное занятие
- •Порядок слов простого повествовательного предложения. Члены предложения
- •Занятие 1 Случаи отступления от прямого порядка слов в английском предложении
- •Практическое задание 1
- •Занятие 2
- •Практическое задание 2
- •Занятие 3 Модальные глаголы
- •Have to
- •Практическое задание 3
- •Занятие 4 Слова-заместители существительных; слова-заместители глаголов
- •Практическое задание 4
- •Занятие 5 Неличные формы глагола: Причастие I, его функции в предложении
- •Практическое задание 5
- •Занятие 6 Причастие II. Его функции в предложении
- •Практическое задание 6
- •Занятие 7 Причастные обороты: зависимые и независимые
- •Практическое задание 7
- •Занятие 8 Герундий
- •Практическое задание 8
- •Занятие 9 Герундиальные обороты (зависимые и независимые)
- •Практическое задание 9
- •Практическое задание 10
- •Занятие 11 Неличные формы глагола. Инфинитивные обороты – зависимые и независимые
- •Практическое задание 11
- •Занятие 12 Перевод официально-деловых материалов. Перевод латинских фраз.
- •Практическое задание 12
- •Bibliography
- •Для заметок
- •Учебное издание English for Economics
- •6 14990, Гсп-131, Пермь, ул. Дружбы, 34
IV. Render the text in English:
Практически любой компании требуются детальные и точные знания о своих потенциальных клиентах и характере их потребностей и запросов. Сбор, обработка и объяснение этой информации – изучение рынка – стало настоящей индустрией, где работает множество специализированных фирм, использующих новейшие научные методики и информационные технологии. Для мелких фирм такие агентства слишком дороги, и они проводят свое собственное изучение рынка (когда и где им это необходимо), посылая вопросники клиентам. Более крупные фирмы часто поручают провести изучение рынка специалистам. В этом случае применяются различные методы:
кабинетное исследование, включающее использование внутренней и внешней информации;
полевое (экспедиционное) исследование, включающее наблюдение, выборочное исследование, эксперимент, опрос (почтовый опрос, газетный опрос, телефонный опрос, личную беседу, работу групп, изучающих реакцию потребителей на новые изделия).
VI. Give a summary of the text. Marketing
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
or?
A business function (and a function of non-business enterprises) that often includes elements of sales, advertising, product development, research, pricing and other activities… i.e., organizational tasks.
or?
Any activity which supports the primary purpose of any organization – to gain and maintain a satisfactory customer base, or more broadly, to gain and maintain the support of important stakeholder groups.
or?
A force within the organization that encourages socially and ethically responsible behavior in the market place.
or?
A management orientation that suggests the objective of an enterprise is to identify and satisfy customer values better than competitors can or will do. This characterization of marketing implies that all organizations compete for markets (customers) and/or resources and that a major objective is to favorably differentiate your organization from that of your competitors.
There is little universal agreement on the best or right definition of marketing, although academics, particularly economists favor the first one, as a process. Concepts of management and organization evolve and change over time, and have more or less value depending upon a particular organizations circumstances. This is also true of marketing. From simple exchange processes that served the needs of ancient civilizations to the enormously complex processes of today, the foundation of exchange is creating or adding value for the buyer. And what is of value to a buyer is very often far from clear. There are a few rules which can help us identify marketing values, and to compete for customers more effectively.
Values are derived and influenced by what buyers think they know about the economy, technology, competitive offerings, and experience if any, with our firm as a supplier.
Buyers learn from experience and their values change. Think about your first home purchase, airline flight or automobile, and what was important to you then and what is important to you now as a buyer.
The process, functions, activities and forces of marketing provide a business with an enormous (and untapped) array of weapons, tools and techniques that are potential sources of competitor advantage.
In his book Marketing to Win (Harper&Row, 1999), Frank K. Sonnenherg, national director of marketing in Ernst&Young’s management-consulting group, writes about dramatic developments in the world marketplace that predicate deep changes in the way we manage and market our goods and services. “The bottom line”, he challenges, “is if you don’t change now, you may as well start filling your scrap-book with memories of today. It is unlikely you will have much to show for tomorrow”.
Two companies that excel in their marketing stances are Microsoft Corp. and Alcoa. Both of them recognized and mastered a leading-edge marketing mentality years ago, which propelled them into the world-class arena and to the top of their respective industries.
In a truly world-class organization, marketing is a conduit through which superior processes turn out innovative products to a worldwide audience. That channel operates in two directions. Initially, it transports valuable information about market needs and deficiencies into the company, where it is translated into superior products and service. These, in turn, are released into the marketplace.
The key to surviving the politically and geographically fluid markets of tomorrow is to understand that the only universal is change. Companies must be astute enough to realize that there is no one “right way”, and to be agile enough to respond responsibly and effectively to changing dynamics.
What links companies such as Microsoft and Alcoa, jettisoning them into the world-class elite, is their continuing tradition of exploring frontiers. Both are mavericks not content to sit complacently atop their respective kingdoms, but are driven, as overachievers, to push past the boundary of what we know, of what sells now, and of what is safe.
On the face of it, Microsoft and Alcoa appear to have little, if anything, in common. The former is an upstart pioneer and top performer in the young world of high tech. And the latter is as familiar as an old friend in a mature, heavy-manufacturing industry whose byproducts have been a part of American life for as long as most of us can remember.
Yet each is a dynamic industry leader and innovator, wholly responsible for nudging at the boundaries that define their businesses. It is this unique ability to “grow” the marketplace that makes these companies world-class marketing entities worthy of a closer look.
“To get results in the marketplace, your focus must be on positioning your firm and differentiating your services from the competition”.
TASKS