- •Анотація
- •Передмова
- •Investments in ukraine
- •I. Reading
- •Read and translate the text:
- •Investments in ukraine
- •Vocabulary list
- •II. Vocabulary exercises
- •III. Oral practice
- •Dialogue
- •1. Read the dialogue and act it out:
- •2. Read the dialogue, translate the Ukrainian remarks into English and act it out:
- •А) Read the text and name the facts from the text which are new to you.
- •Read the text and say what you know about the foreign investment in Ukraine: іnvestments in ukraine
- •Unit 2 foreign investment
- •I. Reading
- •1. Read and translate the text: Foreign investment in Ukraine
- •Vocabulary list
- •II. Vocabulary exercises
- •III. Oral practice
- •Dialogue
- •1. Read the dialogue and act it out:
- •2. Read the dialogue, translate the Ukrainian remarks into English and act it out:
- •2. Make up a dialogue on the following:
- •Communicative situations
- •A) Supply the prepositions where necessary.
- •А) Read the text and name the facts from the text which are new to you.
- •Investment legislation
- •Read the text and say what you know about the foreign investment in Ukraine:
- •Investment Registration Procedure
- •Unit 3 licensing
- •I. Reading
- •1. Read and translate the text: Licensing Principles
- •Vocabulary list
- •II. Vocabulary exercises
- •III. Oral practice
- •Dialogue
- •1. Read the dialogue and act it out:
- •2. Read the dialogue, translate the Ukrainian remarks into English and act it out:
- •Make up a dialogue on the following:
- •1. Round-table discussion. The question on the agenda is “Licensing principles in Ukraine”. Open such questions:
- •2. Say what you think about supervision over the licenses process.
- •A) Supply the prepositions where necessary.
- •А) Read the text and name the facts from the text which are new to you.
- •Licensing of Intellectual Property Rights
- •Read the text and say what you know about licenses: Licenses and the Law
- •Unit 4 franchising
- •I. Reading
- •1. Read and translate the text: Franchising
- •Vocabulary list
- •II. Vocabulary exercises
- •III. Oral practice
- •Read the dialogue and act it out:
- •Read the dialogue, translate the Ukrainian remarks into English and act it out:
- •3. Make up a dialogue on the following:
- •A) Supply the prepositions where necessary.
- •А) Read the text and name the facts from the text which are new to you.
- •International management
- •I. Reading
- •1. Read the text:
- •International management
- •Vocabulary list
- •II. Vocabulary exercises
- •1. Study the following definitions. Make sure you understand them and can reproduce from memory:
- •2. Mach the words with their definitions:
- •Complete the following sentences with the words from the box. There are three extra words that you do not need
- •4. Find English equivalents to the following Ukrainian phrases:
- •5. Find words in the text that are synonyms to the following:
- •7. Read the text carefully and decide whether these statements are true or false. Reason it out. Make use of the following phrases:
- •8. Explain the meaning of the following phrases:
- •9. Translate into English:
- •10. Write several paragraphs on the topics suggested using the vocabulary. Make use of the following expressions:
- •11. Answer the following questions:
- •III. Oral practice
- •1. Imagine you are socializing with a specialist in the field of the international management. Put the next questions. Listen to his answers and try to analyze your own options. Work in pairs.
- •2. Imagine you have come to a local company that is doing business on an international level. Interview them about the opportunities and problems. Work in pairs.
- •1. A) Read and translate the following text.
- •The emergence of the global economy
- •2. Write down a brief phrase or single word to mean the same as each of the following words.
- •3. Read the text carefully and decide whether these statements are true or false. Reason it out.
- •4. A) Read and translate the text.
- •Business ethics
- •5. A) Read the text and make a complex plan of it. Multinational corporations
- •Unit 6 risk management
- •1. Read the text: risk management
- •Vocabulary list
- •II. Vocabulary exercises
- •1. Mach the words with their definitions:
- •3. Fill in the blanks:
- •4. Complete the following sentences:
- •5. Find English equivalents to the following Ukrainian phrases:
- •6. Working with a partner, fill in the other forms of the words in the chart:
- •7. Find words in the text opposite in meaning to the following:
- •8. Translate into English:
- •10. Answer the following questions:
- •III. Oral practice
- •2. Prepare a short talk on the following:
- •1. A) Read the text carefully. Fill in the blanks with the prepositions where necessary.
- •Business risk
- •Vocabulary
- •3. Write several paragraphs on the topics suggested using the vocabulary. Make use of the following expressions:
- •1. A) Read the text carefully.
- •Credit risk
- •2. Read the text carefully once more and decide whether these statements are true or false. Reason it out. Make use of the following phrases:
- •1. Read the text. Say whether the statements following the text are the true (t) or false (f). Risk analysis
- •1. Read and translate the dialogue in pairs where the characters make comments about the particular situation. Note down the expressions in Italics. Be ready to use them in your own dialogues.
- •2. Read the dialogue, translate the Ukrainian remarks into English and act it out:
- •3.Working in a small group, discuss the following statements, paraphrase them and comment on them. What do they mean? How do you feel about them?
- •I. Reading
- •1. Practice the pronunciation of the following words:
- •2. Read and translate the text: leasing. Types of leases
- •Vocabularry list
- •1. Read the dialog and sum up the content: leasing in ukraine
- •Vocabulary list
- •2. Read the dialogue, translate the Ukrainian remarks into English and act it out:
- •3. Make up a dialog on the following:
- •Communicative situations
- •Prepare a short talk on the following:
- •IV. Read and discuss
- •1. A) Read and sum up the text in several sentences and present your summary in class.
- •Taxes, theirs , and leases
- •2. A) Read the text and discuss what you know about leases in the usa.
- •Leases in the usa
- •3. A) Read the text and discuss what you know about leases in Ukraine.
- •The Ukraine is about to adopt the Convention on International Financial Leasing
- •The need for leasing in the Ukraine
- •The purpose of the Convention on International Financial Leasing
- •The reasons for national and international leasing
- •4. A) In order to get prepared for participation in class discussion, write a summary of the text.
- •What types of commercial lease is being offered?
- •Unit 8 the insurance market
- •I. Reading
- •Read and translate the text:
- •Insurance and risks
- •Vocabulary list
- •II. Vocabulary exercises
- •The insurance market in ukraine
- •Vocabulary list
- •2. Read the dialogue, translate the Ukrainian remarks into English and act it out:
- •3. Make up a dialog on the following:
- •Communicative situations
- •The origins of insurance
- •A) Read and discuss the text.
- •Single out the main facts from the text end present them in short summary.
- •Say what is more important for the development and improvement of Ukraine’s insurance market. The development of ukraine’s insurance market
- •3. A) Write down three-five questions about the text.
- •Lloyd’s of london
- •4. А) Sum up the text in several sentences and present your summary in class.
- •Discuss the services provided by the liability insurance. Overview of the liability insurance policy
- •4. A) Read the text to find answers to the following questions:
- •Workers’ compensation insurance
- •Unit 9 taxation
- •What are taxes?
- •Іі. Vocabulary exercises
- •Column a
- •Tax system in Ukraine
- •A. Dialogue
- •1. Read and translate the dialogue in pairs: Taxation in Ukraine
- •Vocabulary:
- •2. Read the dialogue, translate the Ukrainian remarks into English and act it out:
- •B. Communicative situations
- •4. Make a short essay on the following:
- •A) Supply the articles where necessary.
- •A) Supply prepositions where necessary.
- •What Is an Excise Duty?
- •Open the brackets putting the verbs in the correct form: Tax Reform in Developing Countries
- •Read the text below carefully and underline the parts of it giving basic ideas about the desired features of a tax system. Tax System Design
- •I. Mark the correct answers on the following questions:
- •II.Fill the tables:
- •III. Match what statements are true and what are false. Results write to the table:
- •Phraseology of reports and speeches coherent and generalization phrases
- •Phrases that are used in admission expressions
- •Nouns: common and possessive case
- •Some common noncount nouns
- •Using nouns as modifiers
- •The indefenite aricle
- •The definite article
- •No article
- •Personal pronouns
- •Possessive pronouns
- •Reflexive pronouns
- •Indefinite pronouns
- •Quantitive pronouns
- •Demonstrative pronouns
- •Degrees of comparison of adectives and adverbs
- •Numerals
- •The functions of the verb «to be»
- •The functions of the verb «to have»
- •The functions of the verb «to do»
- •General questions
- •Tag questions
- •Question words when
- •More questions with how
- •Modal verbs can; could to be able to
- •May; might
- •Must; be to; have to; have got to
- •Should; ought to
- •Will; would
- •Indefinite pronoun «one»
- •The pronouns «both, either and neither»
- •Senquence of tenses
- •The infinitive
- •The prepositional infinitive complex
- •The objective infinitivecomplex
- •The subjective infinitive complex
- •The participle
- •Complexes with the participle the objective participle complex
- •The subjective participle complex
- •The gerund. Forms and functions
- •The gerundal complex
- •Conditional sentenses
- •Irregular verbs
- •Glossary
- •Reference list
Unit 4 franchising
I. Reading
а) stress the first syllable:
сonversely, restaurant, royalty, tangible, technique, typically, trade;
b) stress the second syllable:
available, completion, conjunction, disclosure, extent, explodе, refer;
c) stress the third syllable:
сancellation, definition, distribution, expiration, international, premature, termination.
1. Read and translate the text: Franchising
Franchising refers to the methods of practicing and using another person's philosophy of business. The franchisor grants the independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the franchisor. Agreements typically last five to twenty years, with premature cancellations or terminations of most contracts bearing serious consequences for franchisees.
The term "franchising" is used to describe business systems which may or may not fall into the legal definition provided above. For example, a vending machine operator may receive a franchise for a particular kind of vending machine, including a trademark and a royalty, but no method of doing business. This is called "product franchising" or "trade name franchising".
A franchise agreement will usually specify the given territory the franchisee retains exclusive control over, as well as the extent to which the franchisee will be supported by the franchisor (e.g. training and marketing campaigns).
The franchisor typically earns royalties on the gross sales of the franchisee. In such cases, franchisees must pay royalties whether or not they are realizing profits from their franchised business.
Cancellations or terminations of franchise agreements before the completion of the contract have serious consequences for franchisees. Franchise agreement terms typically result in a loss of the sunk costs of the first-owner franchisees who build out the branded physical units and who lease the branded name, marks, and business plan from the franchisors if the franchise is canceled or terminated for any reason before the expiration of the entire term of the contract.
Franchising dates back to at least the 1850s; Isaac Singer, who made improvements to an existing model of a sewing machine, wanted to increase the distribution of his sewing machines. His effort, though unsuccessful in the long run, was among the first franchising efforts in the United States. A later example of franchising was John S. Pemberton's successful franchising of Coca-Cola. Early American examples include the telegraph system, which was operated by various railroad companies but controlled by Western Union, and exclusive agreements between automobile manufacturers and operators of local dealerships. Earlier models of product franchising collected royalties or fees on a product basis and not on the gross sales of the business operations of the franchisees.
Modern franchising came to prominence with the rise of franchise-based food service establishments. This trend started before 1933 with quick service restaurants such as A&W Root Beer. In 1935, Howard Deering Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise. The idea was to let independent operators use the same name, food, supplies, logo and even building design in exchange for a fee.
The growth in franchises picked up steam in the 1930s when such chains as Howard Johnson's started franchising motels. The 1950s saw a boom of franchise chains in conjunction with the development of the U.S. interstate highway system. Fast food restaurants, diners and motel chains exploded. In regard to contemporary franchise chains, McDonalds is unarguably the most successful worldwide with more restaurant units than any other franchise network.
According to Franchising in the Economy, 1991-1993, a study done by the University of Louisville, franchising helped to lead America out of its economic downturn at the time. Franchising is a unique business model that has encouraged the growth of franchised chain formula units because the franchisors collect royalties on the gross sales of these units and not on the profits. Conversely, when good jobs are lost in the economy, franchising picks up because potential franchisees are looking to buy jobs and to earn profits from the purchase of franchise rights. The manager of the United States Small Business Administration's Franchise Registry concludes that franchising there is continuing to grow and that franchising is growing in the national economy.
Franchising is a business model used in more than 70 industries and that generates more than $1 trillion in U.S. sales annually.
Notes
1 with premature cancellations – з попередніми виключеннями
² as well as the extent – такий самий як розмір
³ сancellations or terminations – відміни або призупинення
4 and lease the branded name – і орендують трендові назви
5 its economic downturn – свій економічний спад