- •Т.В. Барамикова, л.П. Ільєнко, к.Б. Кугай, а.В. Спіжова, н.В. Зимнікова, а.М. Ткаленко
- •Передмова
- •Unit 1 history of arts Part I
- •I Listen and remember the following words:
- •III Read and translate the following text: History of Arts
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Renaissance
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •The History of Arts. Brief Overview
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions :
- •VII Practice reading the dialogue with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: World War I and after the War
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Charles Frederick Worth Industrializes Fashion
- •III Make up a plan of the text.
- •I Mind the following words and word-combinations:
- •Unit 5 design elements
- •I Listen and remember the following words:
- •Design Elements
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Design Principles
- •III Make up a plan of the text.
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main ideaof it: The World Famous Designers
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text.
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Dance Costume
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •III Match the words in the left column with their definitions:
- •IV Answer the questions:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Scenic Makeup
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practice reading the dialogues with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •Unit 10
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key-words and expressions from the unit.
- •I Mind the following words and word-combinations
- •III Listen to the text again and be ready to answer the questions:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: Flower Symbolism
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text and decide if the statements are true or false:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •Unit 13
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Raymond Loewy. The Father of Industrial Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: The Importance of Colour
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it:
- •Video Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The History of Logo Design
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions:
- •VII Practice reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •Texts for additional reading the origins of costume
- •1. Read the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Answer the following questions:
- •3. Make up a plan of the text in the form of questions.
- •4. Answer the following questions :
- •5. Translate the last paragraph of the text in a written form.
- •Interior design. Style selection
- •1. Read and translate the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Answer the questions:
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •3. Answer the following questions:
- •3. Answer the following questions:
- •3. Answer the following questions:
- •3. Answer the questions:
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •Українсько-Англійський словник а
- •Glossary a
- •Список використаної літератури
- •Introductory horticulture by h. Edward Reiley, Carroll l. Shry – Albany, ny: Delmar Thomson Learning, 2002. – 564 p.
3. Answer the following questions:
1. What can you say about the history of advertising?
2. What does advertising represent today?
4. Discuss the first step in creating effective advertising for getting needed facts through research.
5. Consider the second step in planning the advertisement.
6. Discuss the final step.
GRAPHIC DESIGNER
1. Read and translate the text. What is the main idea of the text?
2. Find unknown terms and words in the text and give their translations?
Look around your desk. What do you see? Perhaps a notebook, a magazine, a web site, computer screen and a pen or two. If you examine each item you will have a chance to find several things created by a graphic designer. The notebook, pens display company logos. The magazine has several illustrations in a single ad. The web site has a cool new design and some animated features. The fact is, nearly everything has a "graphic identity" now. This helps people recognize different brands and companies.
Graphic designers begin a design project by talking to the client or supervisor. Next, they use a variety of print, electronic, film media to create art and prepare sketches or images according to the client's needs. If their work is a part of a larger project they will consider the project's goals. Graphic designers then draw a sample of the proposed layout or create the layout on a computer screen. They present their sketches and layout to the art director or client for approval. Together, they suggest improvements and make changes as necessary.
Designers must be able to work under extreme time pressures and very defined financial and design limits to produce quality material. Salesman skills are very important if you want to see your design. When projects are underway, a graphic designer expected to work long hours brainstorming. Graphic designers must have talent and an understanding of the business world, including issues of finance and production, and should be familiar with computer technology. Basic professional coursework should include design, drawing, computer artwork, and specific knowledge relating to any area of specialization.
Graphics, which were the original focus of image consultants, are concerned with the overall visual presentation of the organization. The graphics system should dictate the design style of the company's literature, signs and stationery. It involves coordinating the style of the typeface, photography, illustrations, layout, and colouring in all the company's graphics. The logo is the heart of the corporate design system.
Unlike nomenclature, logos can be changed subtly over time to reflect the evolving corporate identity.
Graphic design creates a pleasing layout from text and graphics. That design might be a brochure, a logo, a Web page, or an advertisement. The list doesn't end there either. Here are some definitions:
Graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Today's graphic designers often use desktop publishing software and techniques to achieve their goals.
Graphics design is the creation of visual media, usually for marketing. Business cards, logos, publications, brochures, postcards or mailings, invoices, and books are all products of graphics design.
Some designers don't work with text at all, such as an illustrator or a digital artist. And some designers do it all: print, Web, layout, and illustration.