- •Т.В. Барамикова, л.П. Ільєнко, к.Б. Кугай, а.В. Спіжова, н.В. Зимнікова, а.М. Ткаленко
- •Передмова
- •Unit 1 history of arts Part I
- •I Listen and remember the following words:
- •III Read and translate the following text: History of Arts
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Renaissance
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •The History of Arts. Brief Overview
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions :
- •VII Practice reading the dialogue with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: World War I and after the War
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Charles Frederick Worth Industrializes Fashion
- •III Make up a plan of the text.
- •I Mind the following words and word-combinations:
- •Unit 5 design elements
- •I Listen and remember the following words:
- •Design Elements
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Design Principles
- •III Make up a plan of the text.
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main ideaof it: The World Famous Designers
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text.
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Dance Costume
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •III Match the words in the left column with their definitions:
- •IV Answer the questions:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Scenic Makeup
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practice reading the dialogues with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •Unit 10
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key-words and expressions from the unit.
- •I Mind the following words and word-combinations
- •III Listen to the text again and be ready to answer the questions:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: Flower Symbolism
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text and decide if the statements are true or false:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •Unit 13
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Raymond Loewy. The Father of Industrial Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: The Importance of Colour
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it:
- •Video Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The History of Logo Design
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions:
- •VII Practice reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •Texts for additional reading the origins of costume
- •1. Read the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Answer the following questions:
- •3. Make up a plan of the text in the form of questions.
- •4. Answer the following questions :
- •5. Translate the last paragraph of the text in a written form.
- •Interior design. Style selection
- •1. Read and translate the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Answer the questions:
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •3. Answer the following questions:
- •3. Answer the following questions:
- •3. Answer the following questions:
- •3. Answer the questions:
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •Українсько-Англійський словник а
- •Glossary a
- •Список використаної літератури
- •Introductory horticulture by h. Edward Reiley, Carroll l. Shry – Albany, ny: Delmar Thomson Learning, 2002. – 564 p.
IV Answer the questions:
1. How does graphic design present information?
2. What crafts does graphic design embrace?
3. What does graphic design refer to?
4. What do you know about the history of graphic design?
5. What is the essence of graphic design?
6. There are some elements of design. What are they?
7. Do you know the principles of design? Name them.
8. What are the steps of a graphic designer’s work?
V Complete the sentences with the words from the text:
1. Their designs have much in common, there is … between them.
2. … is the sale of goods and services.
3. A graphic designer should keep up to the times and use … .
4. … as form, texture, line, value, shape and colour compose the basic vocabulary of ….
VI Find the English equivalents to the words:
застосовувати, потребувати, охоплювати, поступовий, блискучий, експонат, виразність, складати, вивчення, покращувати.
VII Make up sentences with the terms:
image development, mass production, page layout, advertising art, visual design, design solutions, fine art.
VIII Give definitions to the words:
multimedia, imaging, advertising, layout, visual, typography, grid.
IX Translate the sentences into English:
1. Графічний дизайнер повинен володіти багатьма навичками, серед яких – оформлення сторінки.
2. Термін “графічний дизайнер” з’явився у 20 столітті.
3. Такі елементи як колір, форма, зовнішній вигляд, величина, лінія (контур), текстура мають велике значення для графічного дизайну.
4. Ми часто плутаємо поняття реклами, графічного дизайну та образотворчого мистецтва тому, що іноді між ними майже нема різниці.
5. Процес дизайну починається з замовника, а закінчується завершеною продукцією.
6. Більша частина роботи дизайнера потребує дослідницької роботи та планування.
7. Кожен професіонал знає такі принципи дизайну як ритм, баланс, виразність та єдність.
X Speak on the topic using the following words and word-combinations:
graphic design, to embrace, principles, elements, design theory, imagery, page layout, essence, advertising art, to incorporate, grid, visual design.
Text B
I Read and remember:
1. spontaneous спонтанний
2. to claim заявляти
3. innate природній
4. most advanced yet acceptable найсучасніший, проте прийнятний
5. associate партнер
6. in terms of з точки зору
7. to take into account брати до уваги
8. to be in tune with відповідати чомусь
II Read the text and define the main idea of it: Raymond Loewy. The Father of Industrial Design
‘It all must start with an inspired, spontaneous idea’.
‘The main goal is not to complicate the already difficult life of the consumer’.
‘Between two products equal in price, function and quality, the one with the most attractive exterior will win’.
‘I can claim to have made the daily life of the 20th century more beautiful’.
Raymond Loewy (1893-1986), a brilliant designer and, without doubt, the most versatile representative of this discipline, became a design legend in his own lifetime. He was the most influential protagonist of industrial design that North America has ever known and has had a significant impact on the tastes and lifestyles of several generations. Loewy’s design philosophy still has an influence on the industrial design world today.
After a brief but promising career as a fashion illustrator Raymond Loewy dedicated his talent to the field of industrial design. Loewy's creative genius was innate and his effect on the industry was immediate. He literally revolutionized the industry working as a consultant for more than 200 companies and creating product designs for everything from cigarette packs and refrigerators to cars and spacecrafts. Loewy lived by his own famous MAYA principle – Most Advanced Yet Acceptable.
A popular lecturer as well, Loewy spoke at institutions such as the Massachusetts Institute of Technology, Columbia University and others. He founded three design companies: Raymond Loewy and Associates, New York; Raymond Loewy International, London; and Company of Industrial Design, Paris.
Loewy was the first person to understand design as a marketing factor: ‘if you have two products which do not differ in terms of price, function and quality, it is the product’s attractive external appearance which wins the race’. Raymond Loewy used these pragmatic words to outline his perception of design and this was certainly the secret of his success.
Many of the products that Loewy designed are still familiar to us today. These include the ‘Studebaker’, a symbol of American cars and the ‘Frigidaire’, the legendary refrigerator. Loewy created the trademarks of the 20th century’s technical progress. For example, the Shell logo, the Coca Cola bottle, the Exxon and BP symbols all carry his signature. Raymond Loewy also designed the packet of the famous American cigarette brand, ‘Lucky Strike’ and this is the one that is still used today.
For Loewy it was not design alone that was definitive. He believed that the job of a designer was more complex than that. He investigated the market as well as inquiring into the wishes and needs of the customer. In addition to design he gave equal rights to the requirements for user friendliness, ease of use, production costs and retail price.
Loewy’s principle of creating beauty through function and simplicity is still in tune with the requirements of industrial production today. His work still influences designer and consumer decisions.