- •Т.В. Барамикова, л.П. Ільєнко, к.Б. Кугай, а.В. Спіжова, н.В. Зимнікова, а.М. Ткаленко
- •Передмова
- •Unit 1 history of arts Part I
- •I Listen and remember the following words:
- •III Read and translate the following text: History of Arts
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Renaissance
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •The History of Arts. Brief Overview
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions :
- •VII Practice reading the dialogue with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: World War I and after the War
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Charles Frederick Worth Industrializes Fashion
- •III Make up a plan of the text.
- •I Mind the following words and word-combinations:
- •Unit 5 design elements
- •I Listen and remember the following words:
- •Design Elements
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Design Principles
- •III Make up a plan of the text.
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main ideaof it: The World Famous Designers
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text.
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Dance Costume
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •III Match the words in the left column with their definitions:
- •IV Answer the questions:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Scenic Makeup
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practice reading the dialogues with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •Unit 10
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key-words and expressions from the unit.
- •I Mind the following words and word-combinations
- •III Listen to the text again and be ready to answer the questions:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: Flower Symbolism
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text and decide if the statements are true or false:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •Unit 13
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Raymond Loewy. The Father of Industrial Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: The Importance of Colour
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it:
- •Video Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The History of Logo Design
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions:
- •VII Practice reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •Texts for additional reading the origins of costume
- •1. Read the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Answer the following questions:
- •3. Make up a plan of the text in the form of questions.
- •4. Answer the following questions :
- •5. Translate the last paragraph of the text in a written form.
- •Interior design. Style selection
- •1. Read and translate the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Answer the questions:
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •3. Answer the following questions:
- •3. Answer the following questions:
- •3. Answer the following questions:
- •3. Answer the questions:
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •Українсько-Англійський словник а
- •Glossary a
- •Список використаної літератури
- •Introductory horticulture by h. Edward Reiley, Carroll l. Shry – Albany, ny: Delmar Thomson Learning, 2002. – 564 p.
3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
4. Speak about accessories.
5. Study some of the most common and important considerations when seeking a harmonious living environment.
6. Translate the abstract of the text about furniture, colours and textures.
7. Discuss the content of the text in the form of a dialogue.
ADVERTISEMENTS
1. Read and translate the text. What is the main idea of the text?
2. Find unknown terms and words in the text and give their translations?
Nobody knows who made the first advertisement. Perhaps it was a potter, thousands of years ago, who identified his pots with a distinguishing trademark.
Today advertising is a phenomenon of tremendous magnitude. Creating effective advertising is a long process in which many experts participate. The first step is getting needed facts through research. Marketing research seeks specific facts about potential consumers and about appropriateness of the possible advertising mediums (newspapers, magazines, radio, television, etc.). Some of the questions to be answered are: Who uses this product and why? How does the product come to the attention of the consumer and how does it get into his hands? What factors, positive and negative, determine a person’s choice? Although no one will ever have all the answers in final form, marketing research helps advertisers to gear their advertisements to the potential consumer.
Psychological research is concerned with the general and specific human reactions to varied kinds of display and copy. It has given advertising experts such findings as these: size increases attention approximately by the square root of the space used (for example, if the attention value of a full page is 100 percent, that of a half page is about 71 percent and of a quarter page about 50 percent). Position is important: the first and last pages of periodicals get most attention, right-hand pages are preferable to left-hand; if less than one page is used, the outer column captures more attention than the inner (interior) and the top more than the bottom. Contrast, unexpectedness are almost always worth while for a time, at least, but they may not be held up under repetition. Colour catches the eye, and this is a very fundamental point. It should centre the readers thoughts and feelings on the product, service, or idea for which the advertisement was created. It fails if it merely attracts attention to itself.
The second step is planning the advertisement, whether a single one or an entire advertising campaign. A theme or an idea, in both text and illustration, is developed from the research results and out of the advertising experts' imagination and ingenuity. Anything that is external or inapplicable, or that divert interest from the basic idea weakens an advertisement just as it would weaken a painting, statue, or building. It is somewhat easier, though, to weed out the unnecessary in advertising than in most other art expressions because the aim is single and simple to sell. To succeed it must capture attention, arouse and hold interest, make a lasting impression and lead to the action seemed desirable by the man.
The final step is checking the effectiveness of the advertising, which amounts to a type of marketing and psychological research.