- •Практикум по закреплению
- •Unit I. Company Structures (sb, p. 4–13)
- •Vocabulary Notes
- •Task 1. Read the text on p. 6, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do the company profile exercise on p. 9 (the Colgate – Palmolive Company)
- •Task 4. Give English equivalents for:
- •Task 5.
- •Task 6. Give Russian equivalents for these phrases:
- •Task 7. Translate from English into Russian without using a dictionary:
- •Task 8. Translate from Russian into English:
- •Unit 2. Recruitment (sb, p. 14–24)
- •Vocabulary Notes
- •Task 1. Read the text on p.16, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the texts:
- •Task 3. Use the appropriate tense forms and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5. Present simple and present continuous
- •Mindsteps™
- •Task 6. Give Russian equivalents for these phrases:
- •Task 7. Translate from English into Russian without using a dictionary:
- •Task 8. Translate from Russian into English:
- •Unit 3. Retailing (sb, p. 25–33)
- •Vocabulary Notes
- •Task 1. Read the text on p. 27, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do exercises 2 and 3 on p. 28 and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read the text about a controversial customer service programme at Safeway, a major American supermarket chain
- •A us Grocer’s Embrace of Customer Service
- •International Herald Tribune (adapted)
- •Task 6. Give Russian equivalents for the following phrases:
- •Task 7. Vocabulary Combine a word from a with one from b to match each of the definition below.
- •Task 8. Translate from English into Russian without using a dictionary:
- •Task 9. Translate from Russian into English:
- •Unit 4. Franchising (sb, p. 34–43)
- •Vocabulary Notes
- •Task 1. Read the text on p. 36, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Read these replies to some questions about The Sport Shoe franchising program, and complete the gaps with the phrases from the box.
- •Task 4. Decide if the following statements refer to the franchiser (fr), the franchisee (fe) or the information is not given in the text (ng).
- •Task 5. Vocabulary. Make nouns by adding a suffix (-ity, -ness, -ment, -tion) to the words below.
- •Task 6. Give Russian equivalents for the following phrases:
- •Task 7. Read and translate without using a dictionary:
- •Task 8. Translate into English:
- •Task 9. Translate into Russian. Use a dictionary if necessary. Franchising
- •Unit 5. International Business Styles (sb, p. 44–45)
- •Vocabulary Notes
- •Task 1. Read the text on p. 46, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Do exercise 2 on p. 48 (Gift giving).
- •Task 4. Read the following passage and choose the correct word from a, b or c to fill each gap.
- •Task 5. Find English equivalents in the text for:
- •Task 6. Language Focus
- •Task 7. Give Russian equivalents for:
- •Task 8. Translate into English using the vocabulary from the previous exercise
- •Task 9. Read and translate the text.
- •Unit 6. Banking (sb, p. 56–64)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 58, answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Read the following advertisement for Citibank, a global banking group, and choose the best sentence (a-I) from the box below to fill in each of the gaps.
- •International Currency Accounts
- •24-Hour free telephone banking with CitiPhone Banking
- •Vocabulary
- •Task 5. Give Russian equivalents for the expressions below:
- •Task 6. Translate into Russian without using a dictionary:
- •Task 7. Summarizing the topic.
- •Types of banks
- •Task 8. Translate into English:
- •Unit 7. Business and the Environment (sb, p. 65–73)
- •Vocabulary Notes
- •Task 1. Read the text on p. 67, translate it into Russian and answer the following questions:
- •Task 2. Translate from Russian into English using the vocabulary from the text.
- •Task 3. Do exercise 1 on p. 68, complete the passage and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5.
- •Task 6. Now choose the most appropriate extract (a-f)from the previous task to fill in each of the gaps in the text below.
- •Task 7. Use the correct form of the words in the box to complete the sentences below.
- •Task 8. Read the story about Anita Roddick, the founder of the Body Shop, and choose the correct word from a, b or c to fill the gaps.
- •Task 9. Give English equivalents for:
- •Task 10. The passive
- •Task 11. Give English equivalents for:
- •Task 12. Translate into English:
- •Unit 8. The Stock Market (sb, p. 74–83)
- •Vocabulary Notes
- •Task 1. Read the text on p. 76, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. До ex. 2 on p. 77 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5.
- •Vocabulary. Match the words and expressions in the box with the headings below.
- •Task 6.
- •Task 7. Add appropriate words from the text to these sentences:
- •Unit 9. Import-Export / International Trade (sb p. 84–95)
- •Vocabulary Notes
- •Глагол Существительное.
- •Task 1. Read the text on p. 87 and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do exercise 2 on p. 88 and answer the following questions:
- •Task 4. Give English equivalents for the following:
- •Task 5. Reading
- •Casualties of the Trade Wars
- •Task 6. Choose the correct answer to complete the following statements about the text.
- •Task 7.
- •Vocabulary. Use the letters in brackets to from a word to complete each sentence.
- •Task 8. Language Focus
- •Task 9. Translate into English:
- •Task 10. Read the text and answer the questions: tariffs, customs, and nontariff barriers
- •Task 11. Summarizing the Topic.
- •International trade
- •Task 12. Questions for discussion.
- •Unit 10. Company Performance (sb, p. 96–103)
- •Vocabulary Notes
- •Task 1. Read and translate the text. On p.98 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3.
- •Board Ousts*bmw Chief and His heir.
- •Task 4. Answer the following questions on the text:
- •Task 5.
- •Task 6. Give English equivalents for the following:
- •Task 7. Match up these words with the definitions below.
- •Task 8. Use the words from Task 7 in gaps to complete the text.
- •Unit 11. Setting Up a Business (p. 106–115) Types of ownership
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 108 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do ex. 3 on p. 110 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read and translate the newspaper article and answer the questions: New Kids on the Business Block: Thatcher’s Enterprise Babes are Taking the Tycoon’s World by Storm
- •Task 6.
- •Task 7. Translate from Russian into English using the vocabulary from the text:
- •Task 8.
- •Vocabulary
- •Task 9. Read the text again and give English equivalents for the following phrases:
- •Task 10. Language Focus
- •Some tips on starting your own business
- •Task 11. Give Russian equivalents for the following phrases:
- •Unit 12. Corporate Alliances and Acquisions (sb, p. 116–124)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 118 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text.
- •Task 3.
- •Task 4. Give Russian equivalents for the following phrases:
- •Task 5. Read and translate the text «After the deal».
- •Task 6. Say whether the statements are true (t) or false (f) according to the text.
- •Task 7. Understanding expressions
- •Task 8. Read and retell the text about mergers and acquisitions.
- •Unit 13. Marketing (sb, p. 125–133)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p.126 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do ex. 3 on p. 128 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Reported speech
- •Task 6. Translate into English:
- •Task 7. Read and translate the text «What is marketing?»
- •Task 8.
- •Unit 14. Product and Corporate Advesrtising (sb, p. 134–142)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 136 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do exercise «Practice» on p. 139 «Coca-Cola and its advertising» and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read the following article and choose the best sentence (a-I) from the list below to complete each gap.
- •Task 6. Answer the following questions:
- •Task 7. Translate into Russian:
- •Task 8. Select the correct alternatives to complete the text.
- •Task 9.
- •Task 10.
- •Content
Task 1. Read the text on p. 87 and answer the following questions:
Who is the head of BARСO's activities in the Asian region?
What is he convinced of?
What is BARCO known for?
How did they expand in India? What did they start from?
When did the company start?
When did it move out of consumer products?
What market did it concentrate on?
Where is the company based?
What did it sell originally in India?
What happened four years ago?
How is it operating in India now?
What are their plans for the future?
What obstacles do they face?
Why is it difficult to exploit the potential of the Indian market?
How do cultural hurdles affect operating of foreign companies?
What sensitivities and cultural differences make the country fascinating?
Why did the company decide to set up its own sales office in the subcontinent?
What do businessmen have to understand working in India?
Why cannot foreign businessmen afford to miss the Indian market?
Sum up the information from the text about the ways of expanding into foreign markets.
Task 2. Translate from Russian using the vocabulary from the text:
1. Каждая страна стремится защитить свой рынок от конкуренции импортных товаров. Широко распространенные протекционистские меры – это тарифы и квоты. Они способствуют повышению цены импортируемых товаров, таким образом улучшая положение отечественных товаров.
2. Для того, чтобы внедрить товары на зарубежных рынках, компании открывают местные филиалы или пользуются услугами агентов, продающих их товары на определенной территории.
3. Существует еще одна возможность укрепиться на зарубежном рынке. Компании либо продают лицензию на свои товары или услуги, либо открывают совместные предприятия и начинают производить товары прямо на месте.
4. Местные филиалы привлекают местных специалистов, которые хорошо знают рынок и местные особенности, что очень способствует более быстрому росту компании и развитию местной сети потребителей.
5. Значительная часть общего товарооборота распродается на зарубежных рынках, поэтому для крупных компаний они представляют долгосрочную перспективу пребывания на глобальном рынке.
6. Когда компания ушла от производства потребительских товаров и сосредоточилась на секторах рынка дорогостоящих товаров для профессиональных целей, она стала одной из самых быстрорастущих глобальных компаний в отрасли.
7. Поначалу BARCO продавали наборы запчастей для видеомониторов через местных агентов, но потом открыли собственные предприятия по сборке оборудования и производству запчастей.
8. Для иностранных компаний, работающих на рынке России, остается еще масса трудностей и преград. К ним относится и печально известный бюрократизм нашей системы, и колоссальное количество бумаг, и всевозможные проволочки.
9. Препятствия, вызванные культурными различиями, имеют важные практические последствия. Но потенциальные возможности новых зарубежных рынков перевешивают любые негативные стороны, поэтому современные бизнесмены не могут позволить себе не присутствовать на этих рынках.
10. Импортные пошлины и налоговые барьеры являются общепринятыми инструментами регулирования внешней торговли. Ряд международных экономических организаций имеют целью снизить эти ограничения.