- •Практикум по закреплению
- •Unit I. Company Structures (sb, p. 4–13)
- •Vocabulary Notes
- •Task 1. Read the text on p. 6, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do the company profile exercise on p. 9 (the Colgate – Palmolive Company)
- •Task 4. Give English equivalents for:
- •Task 5.
- •Task 6. Give Russian equivalents for these phrases:
- •Task 7. Translate from English into Russian without using a dictionary:
- •Task 8. Translate from Russian into English:
- •Unit 2. Recruitment (sb, p. 14–24)
- •Vocabulary Notes
- •Task 1. Read the text on p.16, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the texts:
- •Task 3. Use the appropriate tense forms and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5. Present simple and present continuous
- •Mindsteps™
- •Task 6. Give Russian equivalents for these phrases:
- •Task 7. Translate from English into Russian without using a dictionary:
- •Task 8. Translate from Russian into English:
- •Unit 3. Retailing (sb, p. 25–33)
- •Vocabulary Notes
- •Task 1. Read the text on p. 27, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do exercises 2 and 3 on p. 28 and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read the text about a controversial customer service programme at Safeway, a major American supermarket chain
- •A us Grocer’s Embrace of Customer Service
- •International Herald Tribune (adapted)
- •Task 6. Give Russian equivalents for the following phrases:
- •Task 7. Vocabulary Combine a word from a with one from b to match each of the definition below.
- •Task 8. Translate from English into Russian without using a dictionary:
- •Task 9. Translate from Russian into English:
- •Unit 4. Franchising (sb, p. 34–43)
- •Vocabulary Notes
- •Task 1. Read the text on p. 36, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Read these replies to some questions about The Sport Shoe franchising program, and complete the gaps with the phrases from the box.
- •Task 4. Decide if the following statements refer to the franchiser (fr), the franchisee (fe) or the information is not given in the text (ng).
- •Task 5. Vocabulary. Make nouns by adding a suffix (-ity, -ness, -ment, -tion) to the words below.
- •Task 6. Give Russian equivalents for the following phrases:
- •Task 7. Read and translate without using a dictionary:
- •Task 8. Translate into English:
- •Task 9. Translate into Russian. Use a dictionary if necessary. Franchising
- •Unit 5. International Business Styles (sb, p. 44–45)
- •Vocabulary Notes
- •Task 1. Read the text on p. 46, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Do exercise 2 on p. 48 (Gift giving).
- •Task 4. Read the following passage and choose the correct word from a, b or c to fill each gap.
- •Task 5. Find English equivalents in the text for:
- •Task 6. Language Focus
- •Task 7. Give Russian equivalents for:
- •Task 8. Translate into English using the vocabulary from the previous exercise
- •Task 9. Read and translate the text.
- •Unit 6. Banking (sb, p. 56–64)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 58, answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Read the following advertisement for Citibank, a global banking group, and choose the best sentence (a-I) from the box below to fill in each of the gaps.
- •International Currency Accounts
- •24-Hour free telephone banking with CitiPhone Banking
- •Vocabulary
- •Task 5. Give Russian equivalents for the expressions below:
- •Task 6. Translate into Russian without using a dictionary:
- •Task 7. Summarizing the topic.
- •Types of banks
- •Task 8. Translate into English:
- •Unit 7. Business and the Environment (sb, p. 65–73)
- •Vocabulary Notes
- •Task 1. Read the text on p. 67, translate it into Russian and answer the following questions:
- •Task 2. Translate from Russian into English using the vocabulary from the text.
- •Task 3. Do exercise 1 on p. 68, complete the passage and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5.
- •Task 6. Now choose the most appropriate extract (a-f)from the previous task to fill in each of the gaps in the text below.
- •Task 7. Use the correct form of the words in the box to complete the sentences below.
- •Task 8. Read the story about Anita Roddick, the founder of the Body Shop, and choose the correct word from a, b or c to fill the gaps.
- •Task 9. Give English equivalents for:
- •Task 10. The passive
- •Task 11. Give English equivalents for:
- •Task 12. Translate into English:
- •Unit 8. The Stock Market (sb, p. 74–83)
- •Vocabulary Notes
- •Task 1. Read the text on p. 76, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. До ex. 2 on p. 77 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5.
- •Vocabulary. Match the words and expressions in the box with the headings below.
- •Task 6.
- •Task 7. Add appropriate words from the text to these sentences:
- •Unit 9. Import-Export / International Trade (sb p. 84–95)
- •Vocabulary Notes
- •Глагол Существительное.
- •Task 1. Read the text on p. 87 and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do exercise 2 on p. 88 and answer the following questions:
- •Task 4. Give English equivalents for the following:
- •Task 5. Reading
- •Casualties of the Trade Wars
- •Task 6. Choose the correct answer to complete the following statements about the text.
- •Task 7.
- •Vocabulary. Use the letters in brackets to from a word to complete each sentence.
- •Task 8. Language Focus
- •Task 9. Translate into English:
- •Task 10. Read the text and answer the questions: tariffs, customs, and nontariff barriers
- •Task 11. Summarizing the Topic.
- •International trade
- •Task 12. Questions for discussion.
- •Unit 10. Company Performance (sb, p. 96–103)
- •Vocabulary Notes
- •Task 1. Read and translate the text. On p.98 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3.
- •Board Ousts*bmw Chief and His heir.
- •Task 4. Answer the following questions on the text:
- •Task 5.
- •Task 6. Give English equivalents for the following:
- •Task 7. Match up these words with the definitions below.
- •Task 8. Use the words from Task 7 in gaps to complete the text.
- •Unit 11. Setting Up a Business (p. 106–115) Types of ownership
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 108 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do ex. 3 on p. 110 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read and translate the newspaper article and answer the questions: New Kids on the Business Block: Thatcher’s Enterprise Babes are Taking the Tycoon’s World by Storm
- •Task 6.
- •Task 7. Translate from Russian into English using the vocabulary from the text:
- •Task 8.
- •Vocabulary
- •Task 9. Read the text again and give English equivalents for the following phrases:
- •Task 10. Language Focus
- •Some tips on starting your own business
- •Task 11. Give Russian equivalents for the following phrases:
- •Unit 12. Corporate Alliances and Acquisions (sb, p. 116–124)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 118 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text.
- •Task 3.
- •Task 4. Give Russian equivalents for the following phrases:
- •Task 5. Read and translate the text «After the deal».
- •Task 6. Say whether the statements are true (t) or false (f) according to the text.
- •Task 7. Understanding expressions
- •Task 8. Read and retell the text about mergers and acquisitions.
- •Unit 13. Marketing (sb, p. 125–133)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p.126 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do ex. 3 on p. 128 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Reported speech
- •Task 6. Translate into English:
- •Task 7. Read and translate the text «What is marketing?»
- •Task 8.
- •Unit 14. Product and Corporate Advesrtising (sb, p. 134–142)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 136 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do exercise «Practice» on p. 139 «Coca-Cola and its advertising» and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read the following article and choose the best sentence (a-I) from the list below to complete each gap.
- •Task 6. Answer the following questions:
- •Task 7. Translate into Russian:
- •Task 8. Select the correct alternatives to complete the text.
- •Task 9.
- •Task 10.
- •Content
Task 1. Read the text on p. 36, translate it and answer the following questions:
How did the life of Vanessa change 3 years ago?
Why does she live by lists now?
How does her working day start?
What new skills did she have to master?
What standards do they have to conform to?
What are their responsibilities in business?
How did they prepare for this move?
What are Mystery Diners? What do they do?
How does McDonalds supervise their activities?
What does she have to do during the lunchtime rush?
How often are they short staffed?
Why does she have to take work home?
What does she focus her energies on? Why?
When does she have to work into the early hours?
Sum up the information from the text about the way a franchise is operated.
Task 2. Translate from Russian using the vocabulary from the text.
Франчайзинг – это система ведения бизнеса, при которой лицо или компания продает другому лицу или компании право организовывать и вести бизнес, используя отработанную методику и систему, а также товарный знак и сеть поставщиков.
Франчайзи оплачивают консультационные услуги и право использования лицензии. Они также делают взносы на рекламу и участвуют в затратах на продвижение товаров и услуг.
Франчайзор может представить пользователю главную франшизу, дающую право контролировать работу всей сети франчайзинга.
Покупателю франшизы приходится осваивать новые навыки ведения документации, в частности, компьютеризованные системы ведения бухучета.
Для оценки качества работы франчайзы, продавец использует так называемых «подставных клиентов», которые оценивают качество еды, ее внешний вид, чистоту, быстроту обслуживания. Если возникают какие-либо проблемы, консультант помогает с ними справиться.
Предприятия быстрого питания сталкиваются с проблемой текучести кадров. Временный персонал часто меняется, и их нужно обучать. Если предприятие недоукомплектовано кадрами, владельцам приходится самим подключаться, особенно в часы пик.
Административная работа, которую посетители не видят, занимает очень важную часть времени. Кипы бумаг нужно разобрать и заниматься ими по мере их важности.
Когда Ванесса готовит месячный отчет, ей обычно приходится работать далеко за полночь. Она стремится соответствовать высоким стандартам франчайзора и расширять свой бизнес.
Франчайзи заказывают и оплачивают поставки, занимаются проблемами техобслуживания и меблировки / переоборудования, организуют маркетинг на своей территории и нанимают местный персонал.
В соглашении франчайзинга обе стороны несут ответственность за успешность бизнеса. Они должны заниматься проблемами бизнеса в соответствии с условиями соглашения.
Task 3. Read these replies to some questions about The Sport Shoe franchising program, and complete the gaps with the phrases from the box.
|
training course start-up cost franchise agreement opening inventory |
store design gross sales direct financing royalty fee |
1. The average ____________ ranges between $250, OOO and $400,000 depending on the size of the store. This figure includes the franchise fee of $25, 000 for a neighborhood store or $100,000 for an Expo location (over 10,000sq.ft.). Also included in the fees are estimated costs for: real estate/rent; utility deposit; leasehold improvements; initial inventory; insurance; Grand Opening advertising; signage; working capital.
No. The Sport Shoe® does not provide ____________ for you. We do have business relationships with various financial 'institutions. These institutions have a working knowledge of our franchise program and can assist you with your financing needs.
3. The continuing services, or ____________, equals 4% of the gross sales derived from the franchise business. This fee entitles you to the continued use of The Sport Shoe® name and trademark, and all the benefits that come with being part of the The Sport Shoe® organization.
You buy your ____________ directly from vendors such as Nike, Reebok, Adidas, etc. The Sport Shoe® will assist you in opening your vendor accounts and our buyers will assist you in making your buying decisions.
5. Once a site has been selected, The Sport Shoe® will provide you with a ___________ consistent with The Sport Shoe® concept and a fixture inventory sheet. You will purchase these items directly from the appropriate supplier.
6. Building name recognition of The Sport Shoe® will be an important part of your franchise business. You will be required to spend $10,000 on Grand Opening advertising during your first 60 days of operation. After the Grand Opening you are required to spend a minimum of 4% a month of the ___________ on such advertising as print, radio, TV, direct mail, etc.
7. You and your designated employee will participate in an initial ___________ that will include classroom and in-store training. The classes will provide instruction on store operations, personnel policies, merchandising, and accounting. During your first week of business a trained representative of The Sport Shoe® will provide additional on site training with your employees.
8. Once your application is approved, the ____________ signed, and the franchise fee is paid, you can expect it to take as long as six to eight months to be ready to open. The Sport Shoe® will do whatever is necessary to help you expedite the process.
|
Br E
|
programme |
neighbourhood |
property |
|
Am E
|
program |
neighborhood |
R real estate |
Now read the questions and match them with the replies.
a How much is the fee for continuing support services?
b What about store design and fixtures?
с How long does it take to open a The Sport Shoe® franchise?
d Does The Sport Shoe® offer financial assistance?
e How much training will I receive?
f What about advertising?
g How do I get my opening inventory?
h What is the anticipated start-up cost for a The Sport Shoe® store?