- •Практикум по закреплению
- •Unit I. Company Structures (sb, p. 4–13)
- •Vocabulary Notes
- •Task 1. Read the text on p. 6, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do the company profile exercise on p. 9 (the Colgate – Palmolive Company)
- •Task 4. Give English equivalents for:
- •Task 5.
- •Task 6. Give Russian equivalents for these phrases:
- •Task 7. Translate from English into Russian without using a dictionary:
- •Task 8. Translate from Russian into English:
- •Unit 2. Recruitment (sb, p. 14–24)
- •Vocabulary Notes
- •Task 1. Read the text on p.16, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the texts:
- •Task 3. Use the appropriate tense forms and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5. Present simple and present continuous
- •Mindsteps™
- •Task 6. Give Russian equivalents for these phrases:
- •Task 7. Translate from English into Russian without using a dictionary:
- •Task 8. Translate from Russian into English:
- •Unit 3. Retailing (sb, p. 25–33)
- •Vocabulary Notes
- •Task 1. Read the text on p. 27, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do exercises 2 and 3 on p. 28 and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read the text about a controversial customer service programme at Safeway, a major American supermarket chain
- •A us Grocer’s Embrace of Customer Service
- •International Herald Tribune (adapted)
- •Task 6. Give Russian equivalents for the following phrases:
- •Task 7. Vocabulary Combine a word from a with one from b to match each of the definition below.
- •Task 8. Translate from English into Russian without using a dictionary:
- •Task 9. Translate from Russian into English:
- •Unit 4. Franchising (sb, p. 34–43)
- •Vocabulary Notes
- •Task 1. Read the text on p. 36, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Read these replies to some questions about The Sport Shoe franchising program, and complete the gaps with the phrases from the box.
- •Task 4. Decide if the following statements refer to the franchiser (fr), the franchisee (fe) or the information is not given in the text (ng).
- •Task 5. Vocabulary. Make nouns by adding a suffix (-ity, -ness, -ment, -tion) to the words below.
- •Task 6. Give Russian equivalents for the following phrases:
- •Task 7. Read and translate without using a dictionary:
- •Task 8. Translate into English:
- •Task 9. Translate into Russian. Use a dictionary if necessary. Franchising
- •Unit 5. International Business Styles (sb, p. 44–45)
- •Vocabulary Notes
- •Task 1. Read the text on p. 46, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Do exercise 2 on p. 48 (Gift giving).
- •Task 4. Read the following passage and choose the correct word from a, b or c to fill each gap.
- •Task 5. Find English equivalents in the text for:
- •Task 6. Language Focus
- •Task 7. Give Russian equivalents for:
- •Task 8. Translate into English using the vocabulary from the previous exercise
- •Task 9. Read and translate the text.
- •Unit 6. Banking (sb, p. 56–64)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 58, answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Read the following advertisement for Citibank, a global banking group, and choose the best sentence (a-I) from the box below to fill in each of the gaps.
- •International Currency Accounts
- •24-Hour free telephone banking with CitiPhone Banking
- •Vocabulary
- •Task 5. Give Russian equivalents for the expressions below:
- •Task 6. Translate into Russian without using a dictionary:
- •Task 7. Summarizing the topic.
- •Types of banks
- •Task 8. Translate into English:
- •Unit 7. Business and the Environment (sb, p. 65–73)
- •Vocabulary Notes
- •Task 1. Read the text on p. 67, translate it into Russian and answer the following questions:
- •Task 2. Translate from Russian into English using the vocabulary from the text.
- •Task 3. Do exercise 1 on p. 68, complete the passage and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5.
- •Task 6. Now choose the most appropriate extract (a-f)from the previous task to fill in each of the gaps in the text below.
- •Task 7. Use the correct form of the words in the box to complete the sentences below.
- •Task 8. Read the story about Anita Roddick, the founder of the Body Shop, and choose the correct word from a, b or c to fill the gaps.
- •Task 9. Give English equivalents for:
- •Task 10. The passive
- •Task 11. Give English equivalents for:
- •Task 12. Translate into English:
- •Unit 8. The Stock Market (sb, p. 74–83)
- •Vocabulary Notes
- •Task 1. Read the text on p. 76, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. До ex. 2 on p. 77 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5.
- •Vocabulary. Match the words and expressions in the box with the headings below.
- •Task 6.
- •Task 7. Add appropriate words from the text to these sentences:
- •Unit 9. Import-Export / International Trade (sb p. 84–95)
- •Vocabulary Notes
- •Глагол Существительное.
- •Task 1. Read the text on p. 87 and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do exercise 2 on p. 88 and answer the following questions:
- •Task 4. Give English equivalents for the following:
- •Task 5. Reading
- •Casualties of the Trade Wars
- •Task 6. Choose the correct answer to complete the following statements about the text.
- •Task 7.
- •Vocabulary. Use the letters in brackets to from a word to complete each sentence.
- •Task 8. Language Focus
- •Task 9. Translate into English:
- •Task 10. Read the text and answer the questions: tariffs, customs, and nontariff barriers
- •Task 11. Summarizing the Topic.
- •International trade
- •Task 12. Questions for discussion.
- •Unit 10. Company Performance (sb, p. 96–103)
- •Vocabulary Notes
- •Task 1. Read and translate the text. On p.98 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3.
- •Board Ousts*bmw Chief and His heir.
- •Task 4. Answer the following questions on the text:
- •Task 5.
- •Task 6. Give English equivalents for the following:
- •Task 7. Match up these words with the definitions below.
- •Task 8. Use the words from Task 7 in gaps to complete the text.
- •Unit 11. Setting Up a Business (p. 106–115) Types of ownership
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 108 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do ex. 3 on p. 110 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read and translate the newspaper article and answer the questions: New Kids on the Business Block: Thatcher’s Enterprise Babes are Taking the Tycoon’s World by Storm
- •Task 6.
- •Task 7. Translate from Russian into English using the vocabulary from the text:
- •Task 8.
- •Vocabulary
- •Task 9. Read the text again and give English equivalents for the following phrases:
- •Task 10. Language Focus
- •Some tips on starting your own business
- •Task 11. Give Russian equivalents for the following phrases:
- •Unit 12. Corporate Alliances and Acquisions (sb, p. 116–124)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 118 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text.
- •Task 3.
- •Task 4. Give Russian equivalents for the following phrases:
- •Task 5. Read and translate the text «After the deal».
- •Task 6. Say whether the statements are true (t) or false (f) according to the text.
- •Task 7. Understanding expressions
- •Task 8. Read and retell the text about mergers and acquisitions.
- •Unit 13. Marketing (sb, p. 125–133)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p.126 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do ex. 3 on p. 128 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Reported speech
- •Task 6. Translate into English:
- •Task 7. Read and translate the text «What is marketing?»
- •Task 8.
- •Unit 14. Product and Corporate Advesrtising (sb, p. 134–142)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 136 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do exercise «Practice» on p. 139 «Coca-Cola and its advertising» and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read the following article and choose the best sentence (a-I) from the list below to complete each gap.
- •Task 6. Answer the following questions:
- •Task 7. Translate into Russian:
- •Task 8. Select the correct alternatives to complete the text.
- •Task 9.
- •Task 10.
- •Content
Task 5. Give Russian equivalents for the expressions below:
to benefit from a package of financial products
to put more firmly in control of….
to give smb. unparalleled access to money
state-of-the-art technology
to remove traditional banking limitations
to enjoy the benefits of the global banking group
to enjoy the difference
to manage financial affairs more efficiently
to avoid hefty transaction charges
to save on currency exchange costs
short of making deposits or cash withdrawals
to conduct business conveniently
to be on hand
to speed you through automated procedures
to prefer the personal touch
world-wide wishful-thinking
to change a standing order
to download your account details
to see your balance change instantly
to be content with
Task 6. Translate into Russian without using a dictionary:
Modern banks offer a wide choice of facilities so that their customers could benefit from a package of financial products and services.
People can enjoy the state-of-the-art banking technology that removes traditional banking limitations of time and location.
If you want to avoid hefty transaction charges and save on currency exchange costs, you can easily initiate Internet Banking services and enjoy the benefits of the worldwide access to your money.
Some customers prefer the personal touch, so traditional banking services are available in all high street branches where efficient bankers are on hand if you want their service or advice.
The new state-of-the-art technology gives you unparalleled access to your money and sometimes you are offered a package of financial products and services that will change your expectations of a bank.
As a rule, banks offer rather a wide range of services: they accept money deposits, collect and pay cheques, discount bills, grant loans, arrange for overdraft facilities, transact stock and share business and provide safe-deposit facilities.
To conduct your business conveniently you can download your account details and enjoy the benefits of on-line banking. Short of making deposits or cash withdrawals, you have a choice of methods that will speed you though automated procedures.
You can change your standing order or transfer funds and you have to devote valuable time to these routine transactions, or fit your business into banking hours.
If you often travel or invest internationally, you want banking finances.
All modern banking techniques have been designed to dovetail with existing financial software, giving a customer a choice of account reporting and payment processing facilities and a smooth transfer of account formation to and from other packages.
Task 7. Summarizing the topic.
Read and translate the text into Russian.
Types of banks
The banking system of a country is made up of a variety of different institutions supervised by the country's central bank. We know state, private, commercial, investment, merchant, and clearing banks. They are all commercial institutions, and as such they have to sell their services.
For the general public and many businesses, banking services are provided by the Commercial banks. These banks offer a wide range of banking services, e.g., accepting and holding deposits, managing customers' accounts, providing credit cards, arranging loans, arranging mortgages and insurance. Customers can open current (or cheque) accounts, savings and deposit accounts. Commercial banks issue Letters of credit, collect payments, discount bills of exchange, handle foreign currency transactions, and trade in securities. They act as profit-making companies as they sell their services. They make a profit from the difference (known as a spread or a margin) between the interest rates they pay to lenders or depositors and those they charge to borrowers. Commercial banks invest into public and corporate securities.
Merchant banks do not deal with the public but specialize in providing services to companies, raising capital for industry and financing international trade. They advise companies on corporate finance, on flotation’s and takeover bids. Banks issue and underwrite securities, and manage investment portfolios of rich corporate and individual clients. They are particularly active in arranging mergers and acquisitions.
Investment banks provide finance for companies by buying stocks and securities and selling them in smaller units to members of the public. They can only act as intermediaries offering advisory services, and do not offer loans themselves. These banks make their profits from the fees and commissions they charge for their services.
The distinction between different kinds of banking has become less clear in recent years. Deregulation in the USA and Britain is leading to the creation of 'financial supermarkets', such conglomerates combining the services offered by banks, stockbrokers, insurance companies and so on. In some European countries, notably Germany, Switzerland and Austria, there have always been universal banks combining deposit and loan banking, share and bond dealing, investment services.
The central bank looks after the government's finance and monetary policy and also acts as banker to other banks. It has 4 main functions.
1. The first one is to implement monetary policy. There are roughly 3 ways to do it. First is setting interest rate ceilings and floors, which means limiting the fluctuations of the interest rate. The second way to implement monetary policy is simply printing money, or destroying it – coins, banknotes. The third is buying and selling government bonds to and from commercial banks.
2. The second one is exchange rate supervision, mainly for floating exchange rates. But even for a fixed exchange rate the central bank still has to make sure that it has enough reserves to counteract any upswing or downswing of this exchange rate.
3. The third main task is commercial banking supervision – that is making sure that the commercial banks have enough liquidity, for instance, to avoid any bank run. The bank run is a sort of panic, a situation in which investors or customers run to the bank and take their money out because they realize or they think they realize that their bank is not trustworthy any more.
4. The fourth main task of the central bank would be to act as a lender of last resort in case one of these commercial banks goes bankrupt and the investors have to get back their money.
In some countries the central bank is independent from the government, in others it is controlled by the government. In the former case the government will be unable to instigate expansionary policies, either to boost an economy in a recession, or to increase money supply before elections to favour employment. Of course, this has a negative effect on inflation. It's more efficient for a separate body to implement monetary policy while the government implements budgetary policy and taxation.
The two most independent central banks are in Switzerland and Germany. Italy has a quite an independent central bank. The American Federal Reserve Board, the Fed, is slightly independent. France is being slowly privatized and made independent. But the Bank of England, the Bank of Japan and the Chinese central bank are examples of central banks, which are influenced by the government. It is generally accepted that the independent bank is a model for the future. Though it should not be completely independent. The independence should be adapted to the economic conditions in the country and outside the country.