
- •1 Structure of a business letter
- •1 This is how a business school teacher is explaining the parts of a business letter to a student:
- •2 Now read the letter and name its elements:
- •Grammar: The Sequence of Tenses – Узгодження часів
- •2 Writing a business e-mail
- •1 Why do people use e-mail in business? Make a list of reasons.
- •2 Read some 'rules' for writing good business e-mails. Which rules do you follow?
- •3 Read the e-mail below from a student to a company about their work experience programme. Which rules in ex 2 does he break?
- •4 Look al the phrases in italics (1-6) in the e-mail. Match them with the formal phrases (a-f) below:
- •5 Here are some phrases to use in e-mails. Write starting (s), ending (e), saying why you are writing (w) or requesting (r) after each one and the ones in ex 4:
- •6 Rewrite Luigi’s e-mail using the rules in ex 2 and some of the phrases in ex 5. Grammar: Reported Speech (statements) – Непряма мова (стверджувальні речення)
- •3 Doing Business on the Internet
- •1 Match words that have a similar meaning:
- •Grammar: Reported Questions, Requests, Orders – Непрямі питання, прохання, накази
- •4 Business across Cultures
- •1 Match words that have a similar meaning:
- •2 Match the words and phrases in the box with the correct definition:
- •5 Put these statements about customs and culture into the correct order. Translate the sentences:
- •Grammar: First Conditional – Умовні речення і типу
- •5 What is Economics About?
- •1 Read the following words and try to guess their meaning. Mind the stress!
- •2 Match English and Ukrainian equivalents:
- •3 Choose the correct word:
- •4 Complete the sentences:
- •Grammar Second Conditional – Умовні речення іі типу
- •6 Products, Goods and Services
- •1 Match words that have a similar meaning:
- •3 Match the words and phrases in the box with the correct definition:
- •Grammar: Third Conditional – Умовні речення ііі типу
- •7 Markets
- •I. Give English equivalents of the following:
- •III. Answer the questions:
- •IV. Translate into English:
- •Grammar: Modals – Модальні дієслова (1) Ability (здатність, спроможність): can, could, be able to
- •Permission (дозвіл): can, could, may, be allowed to
- •8 Export and Import
- •1 Match words that have a similar meaning:
- •4 Fill in the missing prepositions: (of (2), in, at (2), by (3), on (2), for, through, to)
- •5 Translate into English:
- •Grammar: Modals – Модальні дієслова (2)
- •9 Money and its functions
- •1 Match words that have a similar meaning:
- •2 Translate the sentences into Ukrainian. Define the part of speech of the underlined words:
- •3 The words in the box frequently occur before "money". Find combinations that mean:
- •4 Match the words and phrases in the box with the correct definition:
- •Grammar: Modals with the Perfect Infinitive – Модальні дієслова з перфектним інфінітивом
- •10 Aggregate supply
- •I. Find equivalents:
- •II. Match the synonyms:
- •III. Fill in the blanks with prepositions or adverbs if necessary:
- •IV. Match the terms with their definitions:
- •V. Define which of the following items best completes the statement:
- •VI. Complete the following sentences:
- •VIII. Translate into English:
- •Grammar: The Infinitive – Інфінітив
- •11 Aggregate demand
- •I. Match the antonyms:
- •V. Complete the following sentences:
- •VI. Translate into English:
- •VII. Replace the Ukrainian words and phrases by their English equivalents in the correct form:
- •Grammar: The Gerund – Герундій
- •(12) Grammar: The Participle – Дієприкметник
11 Aggregate demand
decision-making units – самостійна господарча одиниця, наділена правом приймати рішення aggregate demand – сукупний попит |
expenditures – витрати, видатки household – домашнє господарство, сім’я purchases – закупівлі |
The economy of any advanced country is very complex. It involves millions of individual decision-making units – individuals, business and governments make billions of decisions daily.
Microeconomics is the branch of economics that deals with decision-making and other behaviour by these individual units. Another branch of economics, known as macroeconomics, deals with large groups or aggregates. Because GNP deals with the output of the country as a whole, it is macroeconomic concept.
As a first step in understanding the macroeconomics we think of the economy as being made up of several different parts called sectors. These sectors represent individuals, business, government and foreign markets. The sum of expenditures of these sectors is known as aggregate demand. When aggregate demand or spending falls over a period of one to two years, the economy tends to go into recession, while a rise in aggregate demand tends to lead to booms in the economy.
One part of the economy is the consumer sector. The basic unit in this sector is the household, which is made up of all persons who occupy a house, flat, or room.
The business or investment sector is made up of proprietorships, partnerships, and corporations. It is the productive sector responsible for bringing the factors of production together to produce output.
The public sector is the part of the economy of a country that is owned or controlled by the government. It includes the local, regional and state levels of government.
The foreign sector includes all consumers and producers outside the country.
Ukraine, for example, exports aeroplanes and farm products to foreign buyers. It also imports a large number of different items from foreign countries. It makes no difference whether foreign buyers are governments or private investors or if purchases are made from governments or private individuals. They are all part of the foreign sector.
1 What does microeconomics deal with? 2 Macroeconomics deals with large groups or aggregates, doesn’t it? 3 Why is GNP considered as macroeconomic concept? 4 What do the sectors of the economy represent? 5 What is the basic unit in the consumer sector? 6 What is the business or investment sector made up of? 7 Is the business sector of the economy responsible for bringing the factors of production together to produce output? 8 What does the public sector include? 9 Does the foreign sector include all consumers and producers outside Ukraine?
I. Match the antonyms:
To export, income, to import, demand, to consume, to produce, supply, private sector, expenditure, buyer, external, microeconomics, public sector, macroeconomics, boom, unlike, native, internal, different, recession, similar, like, foreign, seller.
ІI. Match the terms with their definitions:
1. microeconomics |
a. A fall in business activity lasting more than a few months, causing stagnation in a country’s output. |
2. macroeconomics |
b. Quantity of goods and services produced or provided by a business organization or economy. |
3. aggregate demand |
c. The study of the individual parts of the economy, with special attention to the market process and how it works. |
4. recession |
d. The total demand for goods and services in the economy. |
5. boom |
e. The peak of the business cycle; the economy is expanding and aggregate demand is rising quickly. |
6. output |
f. The study of the economy as a whole. |
7. public sector |
g. Regular fluctuations in the level of economic activity in an economy. |
8. investment
|
h. Part of the economy that is owned and controlled by the state, namely central government, local government, and government enterprises. |
9. business cycle
|
i. Using money to purchase real capital (equipment, new tools, industrial buildings) to be used in the production of goods and services. |
ІІІ. Define which of the following items best completes the statement:
1 An increase in aggregate demand would most likely mean an increase in spending by ...
a. business b. government |
c. consumers d. all of them |
2 The macroeconomics is:
a. government’s share of the nation’s output b. goods and services that are produced but not sold in the marketplace |
c. everything produced in the nation d. none of these |
3 Rising unemployment, together with a reduction in business spending and production, is characteristic of ..
a. boom b. contraction |
c. recession d. expansion |
ІV. Fill in the blanks below with the most appropriate terms from the list:
aggregate demand; recession; decision-making; economics; corporations; consumers; items; services; proprietorships; the public sector; producers; goods; booms; the private sector |
1 Microeconomics is the branch of ________ that deals with ________ and other behaviour by these individual units. 2 The sum of expenditures of these sectors is known as _________. 3 When aggregate demand or spending falls over a period of one to two years, the economy tends to go into ________, while a rise in aggregate demand tends to lead to ___________ in the economy. 4 The business or investment sector is made up of __________, partnerships, and ___________. 5 In a free market economy, __________ is responsible for allocating most of the resources within the economy. 6 Most _________ and __________ provided by __________ in any economy are allocated on the basis of need rather than on ability to pay. 7 Foreign sector includes all _________ and _______ outside the country. 8 Ukraine imports a large number of different _________ from foreign countries.