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8. Answer the following questions:

1. Which is the most widely-used function on the Internet?

2. What is the e-mail?

3. Who can we send messages by e-mail to?

4. Is e-mail considered to be expensive?

5. What communication does e-mail provide in business?

6. What does the e-mail address consist of?

7. Does e-mail save time, or does it just make more work?

8. Should employees send and receive personal e-mails at work?

Ex.9. Explain the meaning of these words and phrases:

♦ subscriber

♦ identifier

♦ domain name

TEXT 4: DOING BUSINESS ON THE INTERNET

Vocabulary

enquiry запит; запитання

corporate website корпоративна веб-сторінка

publicity реклама, рекламування; пропагування

E-commerce/online trading електронна торгівля

bricks -and -mortar традиційна торгівля

clicks-and-mortar поеднання електронної торгівлі з

традицiйною

time-saving method метод, що заощаджуе час

Doing Business on the Internet

Companies can use their presence on the Web to access the growing number of websites of interest. There arc different ways in which businesses can benefit from its functions:

♦ Businesses use e-mail to deal with customers, to make and respond to enquiries quickly and to communicate with employees.

A corporate website may be used for publicity, for selling or for sharing information.

E-commcrce or "online trading" has proved to be very successful for some companies. One of the advantages of this form of trading is that users can come to the website 24 hours a day. E-commerce has even acted as a form of advertising and increased levels of business in traditional bricks-and-mortar shops. But to succeed, a company needs a combination of traditional retailing and e-commerce: clicks-and-mortar.

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♦ Marketing on the Web can be achieved by setting up a website and making it attractive to visitors.

♦ The Internet is a powerful tool for gathering data. Companies can use it to look up other companies and their products, access financial information, find market information, foreign exchange rates and so on.

♦ Using computer networks to transmit audio and video data between two or more people in different locations (video-conferences) is a time-saving method of communication.

♦ Many companies place their recruitment needs on their own websites or on the websites of recruitment agencies.

♦ Large corporations place their annual reports on their websites in order to provide a service to their shareholders.

EXERSICES

1. Form verbs from the following nouns:

presence --------------------------------

response --------------------------------

publicity --------------------------------

trading --------------------------------

location --------------------------------

recruitment --------------------------------

2. Give the English for:

робити запит; спілкуватися з працівниками; корпоративна веб-сторінка; ділитися інформацією; електронна торгівля; перевага, збирати дані; валютний курс; комп'ютерна мережа, відео-конференція; метод, що заощаджуе час; річний звіт; надавати послугу; акціонери, традиційна торгівля, поеднання електронної торгівлі з традиційною.

3. Match the words from list A with the words from list В thathave a similar meaning.

A В

access online trading

benefit broadcast

respond collect

gather traditional retailing

transmit answer

e-commerce gain

bricks-and-mortar enter

4. Find suitable opposites to the following words and phrases:

quickly, successful, advantage, attractive, "bricks and mortar" trade.

5. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.

1. Recently there has been considerable expansion of ... businesses which provide integrated media services through networks such as the Internet.

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2. ... has become a major online service; it reduces company costs.

3. The product has sold well considering it was not given much advance ….

4. Our... is used for delivering stock and bond information.

5. ... represents 30 per cent of our total business.

6. The firm tried to avoid adverse ... about its faulty products.

7. ... is a traditional business that does not operate on the Internet.

8. ... on the Web can be achieved by setting up a website and making it attractive to visitors.

9. A database of employees is maintained on your ....

10. He is the owner of a new ... service, specialising in providing a variety of foodstuffs which can be ordered on the Internet.

11. Cybercash could provide an important stimulus to ... sales.

online (2); PC; marketing; online trading; corporate website; ! publicity (2); e-commerce; multi-media, bricks-and-mortar.