- •0501 "Економіка I підприємництво",
- •0502 "Менеджмент"
- •0501 "Економіка I підприємництво",
- •0502 "Менеджмент"
- •Vocabulary
- •Answer the following questions:
- •2.Form verbs and adjectives from the following nouns:
- •7.Match each term with its definition in the right-hand column:
- •8. Talk to your group-mates:
- •9. Comment on the following proverbs and sayings. Think over situations where you could use them.
- •Vocabulary
- •Form verbs and adjectives from the following nouns:
- •3.Find the corresponding synonyms in the right-hand column.
- •4.Match the verbs in column a with the nouns in b:
- •6.Match the words and phrases with the correct definition below:
- •7. Answer the following questions:
- •1. Form adjectives from the following nouns:
- •2. Give the English for:
- •4. Find suitable opposites to the following words and phrases:
- •5. Find the odd word.
- •7. These words frequently occur after ‘debt’.
- •8. Match the words and phrases with the correct definition below
- •9. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •10. These words are often confused:
- •1. Form nouns and adjectives from the following verbs:
- •2. Give the English for:
- •3.Match words from list a with the words from list b that have a similar meaning:
- •4. Find suitable opposites to the following words and phrases:
- •7.. Match the words and phrases with their correct definition from the list below:
- •8. These words are often confused
- •9. Answer the following questions:
- •11. Comment on the following:
- •Vocabulary
- •1. Form adjectives from the following nouns:
- •2. Give the English for:
- •3.Match the words from list a with the words from list b that have the similar meaning:
- •5.Match the verbs in column a with the nouns in column b:
- •6.These words frequently occur before the word “market”.
- •8. Fill in the missing words which relate to business integration:
- •9. Write the appropriate word or phrase (below) in the following spaces. Translate the sentences into Ukrainian.
- •These words are often confused:
- •12. Answer the following questions:
- •13. Discuss:
- •14.Read the sentences with the following idioms. Translate them into Ukrainian.
- •Vocabulary
- •6.Match the words and phrases with their definition
- •6.Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian:
- •7. Fill in the gaps by choosing from the words below:
- •9. Study the following organizational chart which shows the different positions in a company:
- •10. Match each activity (1-8) with a department (a-h).
- •11. Answer the following questions:
- •Vocabulary
- •2. Give the English for:
- •3. Match the words from list a with the words from list b that have a similar meaning:
- •4. Match the nouns in the left-hand column with the verbs in the right-hand column.
- •5. The following sentences could be used to describe jobs. Find sentences:
- •6These words frequently occur after the word “job”.
- •7. Match the words and phrases with their correct definition:
- •8. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •9. These words are often confused:
- •10. Answer the following questions:
- •1. Form verbs from the following nouns:
- •3 Match the words from list a with the words from list b that have a similar meaning.
- •4. Find suitable opposites to the following words and phrases:
- •5. Match the adjectivess in the left hand column with the nouns in the right hand column.
- •7. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •8. Fill in the missing prepositions.
- •Answer the following questions.
- •Read the sentences with the following idioms. Translate them into Ukrainian.
- •Vocabulary
- •1. Form nouns from the following verbs:
- •7. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •8. Fill in the missing prepositions:
- •11. Read the following job advertisements. What kind of jobs do they offer? What skills are essential to the jobs? What are the duties?
- •Internal auditor
- •12. Imagine that you are interested in applying for one of these 2 above-mentioned jobs. Write a letter to the employer in which you:
- •13. Read an example and write down your own cv/resume:
- •Interests
- •15. Discuss with your group-mates which is the best way to recruit staff. Talk about the advantages and disadvantages of each of the following as a way of selecting people:
- •16. "Work is by no means the most important thing in life." Do you agree with this statement?
- •18. Familiarize yourself with the following idioms. Consult your dictionary and translate the sentences into Ukrainian. Think of situations where you could use them:
- •19. Comment on the following:
- •Interviewing
- •4.Find suitable opposites to the following words and phrases:
- •5. Match the nouns in the left hand column with the verbs in the right hand column
- •6. Look at the words and phrases with the correct definition:
- •7. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •8. Fill in the missing prepositions.
- •12. Describe a job that you would or would not like to have and explain what skills and type of personality are required for it.
- •13. Discuss with your group-mates which of the following factors would be important to consider while choosing a company to work for:
- •15. Read the joke:
- •Vocabulary
- •1. Form nouns from the following verbs:
- •3. Match the words from list a with the words from list b that have a similar meaning.
- •4. These words frequently occur after "pay":
- •6.Match the words with the correct definition :
- •7. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •8. Fill in the missing prepositions
- •9. These words are often confused:
- •10. Consult a dictionary and say whether these expressions refer to earning a high or a low salary. Translate the sentences into Ukrainian.
- •11. Answer the following questions:
- •Vocabulary
- •2. Give the English for:
- •3. Match words from list a with words from list в that have a similar meaning:
- •5. Match the words with the correct definition.
- •6. Divide the words and word combinations in the box into two columns.
- •7. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •8. Fill in the missing prepositions.
- •10. Discuss with your group-mates the possibility of taking early retirement. Which in your opinion is the best retirement age?
- •11. Do you think that a redundancy payment can compensate job loss? If you were a manager of a big company would you try to do your best not to make your employees redundant?
- •12. Study the following notice. Discuss with your group-mates the reasons which will force you to fire your employee.
- •13. Familiarize yourself with the following idioms. Consult your dictionary and translate the sentences into Ukrainian. Think of situations where you could use them.
- •14. Speak on the problem of unemployment and its effect on people.
- •Vocabulary
- •3. Give the English for:
- •5. Look at these words which are used to describe computer equipment. Match them with the correct definition .
- •6. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •8. Answer the following questions:
- •6. Not many people who communicate simultaneously on the Internet can type very quickly. A number of abbreviations have been adopted to make life easier for
- •8. Answer the following questions:
- •9. Talk to your groupmate about the Internet. Discuss the following points:
- •Vocabulary
- •2. The following words can be used in more than one way. Underline the correct part of speech for each word as it is used in the text.
- •4. Match the words with the correct definition .
- •Identifier, supplier, message, e-mail, domain name, rapid ,e-mail address
- •5. Study the verbs which are used when talking about communicating by e-mail. Consult your dictionary and translate them into Ukrainian.
- •6. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •7. Which of these means of communication do you use?
- •8. Answer the following questions:
- •Vocabulary
- •6. Fill in the missing prepositions:
- •7. Answer the following questions:
- •Introducing new information
- •1 Choose the alternative that means the same as the word(s) in italics.
- •2 A company employee does these things, a)-e). Match each thing to one of the five unspoken rules in paragraph 2.
- •2 Are these sentences true or false?
- •1 Match the words on the left with a word or phrase on the right that has a similar meaning.
- •2. Work with a partner. Talk about the predictions in the text. Use the phrases below.
- •3 What about your own life, country and work? Work with a partner. Make one prediction about each of the following and add some ideas of your own:
- •1 Answer these questions.
- •3 Complete the gaps in the text using the verbs in the past form. They are all regular past verbs.
- •2 Choose the correct alternatives in italics.
- •3 Choose the correct verb forms in italics to complete the text.
- •4. Match each sentence with the meaning expressed by its verb.
- •5 Correct the three sentences that use the wrong form of the verb.
- •6 Complete the text with verbs from the box. Use either the present simple or present continuous tense.
- •7 Make questions for these answers. All the information is in the text in exercise c.
- •8. Choose the correct variant.
- •9. Complete these sentences using the correct form (Present Simple or Present Continuous) of the verbs in brackets.
- •10 Correct the e sentences that use the wrong form of the verb.
- •11. Translate into English.
- •2. Complete the interviewer's questions with the words from the box.
- •3 Match the interviewee's responses to the interviewer's questions in exercise 2.
- •4 Complete the dialogues with could or was able to.
- •5 Match the personal qualities with the abilities on the right
- •6 Complete the sentences using either could or managed to.
- •7 Read these rules of an online book club. Then answer the questions.
- •8 Complete sentences 1 to 8 with suitable endings a) to h).
- •1 Talking about plans or arrangements
- •2 Talking about present intentions
- •3 Making predictions
- •4 Making promises or offers
- •5 Official calendars and schedules
- •1 Complete the sentences with the appropriate form of the verbs' brackets.
- •2 Complete the dialogue with the appropriate form of the verbs in brackets. More than one answer is possible in some cases.
- •3 Work with a partner. You both work in Singapore. Next Monday, some colleagues from Head Office are arriving. Discuss the plan below and decide who will do what.
- •4 Write an email to your colleagues at Head Office. Explain the plan and tell them who is going to pick them up.
- •5 Choose the correct variant.
- •1 Stating a general rule
- •2 Speculating about the future
- •3 If and unless
- •4 Promising and threatening
- •1 Match the sentence halves.
- •2 If I unless
- •3 Complete the sentences with the correct tenses.
- •4 Rread the Cooperative bank's policy statements.
- •5 Look at the payment terms below. Write sentences linking the possible actions and events with the future results. Use conditional1.
- •6 Complete the extracts from company brochures with the present simple or future form of the verbs in brackets.
- •7 Work in pairs. Look at the alternatives below. Describe the result of taking each action.
- •8 Think of some real situations where you have to decide between two or more possible actions. Talk about them with your partner using If... , I'll
- •Irregular adverbs
- •Irregular adjectives
- •1. Divide the adjectives in the box into groups according to how the comparative and the superlative are formed.
- •2. Complete these sentences, using the correct form (comparative or superlative) of the adjectives in brackets.
- •3 . Make up sentences using the present perfect and a superlative adjective.
- •1 Important firsts
- •Invent discover make patent give land
- •2 The Bell story
- •3 An annual report
- •1 Cross out the incorrect sentence in each pair.
- •3 Write the time expressions from the box under the correct heading.
- •4 Work in pairs. Ask and answer questions about the subjects below.
- •5 Read about Jeff Bezos and underline the correct verb forms.
- •7 Write questions for these answers about Amazon and Jeff Bezos.
- •8 Complete the sentences with the verbs in the Present Perfect.
- •9. Choose the correct variant:
- •10. Complete these sentences using the correct form (Past Simple or Present Perfect Simple) of the verbs in brackets.
- •11. True or false? Correct where necessary.
- •1 Passive verb forms
- •2 Focusing on the action
- •3 Focusing on information
- •4 Active or passive?
- •5 Describing a process
- •6 Change the following from active to passive.
- •7. Complete the sentences using the correct passive (simple) form of the verbs in brackets.
- •8. Translate into English:
- •9. Rewrite the sentences below using the correct form of the passive. Omit the agent if it isn't important.
- •Insurance companies see manual workers as high risk
Introducing new information
Here's some basic information.
Let me add a few figures.
Let's have a look at some statistics.
What are our strengths?
Ending the presentation
To conclude, I want to tell you about our future plans.
Finally, a few words about our new project.
Thanks very much for listening to my talk.
Thanks for coming to my presentation.
TEXT III . TRIUMPH
A Bruno Tagliaferri is UK Sales Manager at Triumph, the British motorcycle manufacturer. Read the first part of the interview. What three reasons does he give for Triumph's success?
(I = Interviewer, ВТ = Bruno Tagliaferri)
I. Bruno Tagliaferri, Triumph has been very successful in relaunching the company and increasing its sales. What are the reasons for its success?
ВТ Well, I think there are a number of reasons. Firstly. I think Triumph has a very strong brand name. It's a model that goes back to the early 1900s. It's possibly still one of the strongest names in motorcycling, so we've been able to build on our reputation and on the name. Secondly, we've developed new models which have attracted people's attention. We've invested a lot of money in these models, and they've helped us to compete with other companies in the motorcycle industry. The third reason for our success is, I believe, we've given the bike a very up-to-date look. We've focussed on styling and also on the quality of our product.
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It's taken a bit of time to build up sales, but we've done well in the first nine years, and we are now a serious alternative manufacturer.
Complete this extract from the first part of the interview.
We've focussed on ……………1 and also on the ……………… 2 of our product.
It's taken a bit of time to build up ………………………… 3, but we've donewell
in the first nine years, and we are now a ………………4 alternative ………………..5.
B
Which of the following statements do you think are true?
1 The key markets are those in which the most motorcycles are sold.
2 In France, Triumph has its own subsidiary.
3 Triumph has its own staff in all its overseas markets.
4 Triumph has a poor dealer network which needs to be improved.
5 Buyers of motorcycles are enthusiastic, but they do not know a lot about motorcycles.
6 More than 8o% of Triumph's production is sold abroad.
7 France is Triumph's largest market in Europe
Read the second part of the interview and compare your ideas.
I. Most of your sales are exports. How do you create interest abroad?
ВТ Well, to create interest abroad, firstly in our key markets, those are the markets with volume sales, we've got subsidiaries, so they're companies we wholly own; America, Germany and France are key motorcycle markets. From day one, we've had our own staff and local staff in subsidiaries. In other markets we've got very good distributors. So, through those two routes, subsidiaries and distributors, we have a strong dealer network. The dealers are very professional at marketing, so we can launch all of their new models with a very strong PR campaign and support the dealers' local marketing.
I What else can you tell me about your distribution in key markets?
ВТ We want the dealers to strongly promote motorcycling. They must have a subnetwork of dealers who are positive and enthusiastic about our company. When you're selling motorcycles, you're selling a product to people who are very knowledgeable. So you need people at a retailing level who are knowledgeable and enthusiastic about the product and able to sell it in the face of strong competition.
We've been successful in creating interest abroad. In fact, today over 80 percent of what we manufacture here goes to export markets. The key markets, the markets with the greatest potential, as I said before, are America, where Triumph Meriden traditionally sold the majority of its products; Germany, which is our largest market in Europe; and France.
C Discuss these questions.
1 Which brands of motorcycle are most popular in your country?
2 What kinds of people buy motorcycles?
3 Should your government encourage people to use motorcycles in large cities?
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TEXT IV. WHAT IS A SUCCESS?
A What makes a successful company? Complete the sentences with words and phrases from the box.
demand grow control market share profit market leader
1 A successful company has to make a -------------------.
2 There has to be a ------------------------- for your products.
3 The most successful companies----------------------- the market.
4 Successful companies have a bigger percentage of sales than their competitors. They have a bigger ------------------------ .
5 A company that has the biggest sales or the best selling product in the market is the -------------------------------. .
6 Successful companies are always finding new markets and new opportunities to
---------------------------- .
B Jake Goldrick, CEO of a medium-size technology company, explaining what makes a company successful. Check your answers to the extracts above.
Jake Goldrick
What makes a company successful?
To begin with, of course, a successful company has to make a profit. That means that it has to keep costs as low as possible - the cost of manufacturing, for example. Secondly you need to make big sales so there has to be a demand for your products. And of course, you want to be competitive. If your competitor brings out a better product, you can lose customers. The most successful companies control the market. That means they have a bigger percentage of sales and a bigger market share than their competitors. Their product is market leader. It sells more than any other product in that sector.
Another factor for success is growth. No company wants to stand still. Successful companies are always finding new markets and new opportunities to grow.
C Answer the questions.
1 What can companies do to make more profit?
2 What happens if a competitor brings out a better product?
3 What does Jake mean when he says that 'no company wants to stand
D Speaking
Think of a successful company that you know. What makes it successful?
TEXT V. Read the article .
Why do you think PJ Smoothies is a successful company?
Find out when these things happened.
1 Harry Cragoe lived in California.
2 Harry Cragoe and Patrick Folkes founded PJ Smoothies.
3 Cragoe and Folkes imported smoothies from America from 19... to 19...
4 They started production in the UK.
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PASSION INTO PROFIT
Harry Cragoe first tried a fruit smoothie in California in the early 1990s. He had no idea then that he was on the road to corporate success. Now he heads a multi-million-pound company — and it's all because of his passion for healthy eating.
'When I arrived in Los Angeles, I rented an apartment near the beach,' he remembers. 'I was very English, very white and overweight. Everyone was focused on looking good and being healthy. There were juice bars that sold drinks called smoothies and I loved them.'
When he returned to Britain, he found they weren't available. 'All you could find were cartons of apple or orange juice. I could see there was a real opportunity.'
Cragoe sold his flat, car and investments and flew back to California. He returned with a cool box packed with frozen drinks and persuaded a friend, Patrick Folkes, to help him import and sell them.
They founded PJ Smoothies in 1994. Initially, the firm imported frozen smoothies from America, but the business grew quickly and they didn't have the stock to meet demand. 'Up to then, we just imported the finished product,' Cragoe says. 'If a store ordered 200 bottles, we began defrosting.'
In 1996 Cragoe decided to set up production in Britain. He found a factory site in Nottingham, equipped it and began production. Since then, PJ Smoothies has gone from strength to strength. The company is now Britain's market leader in the fresh drinks sector, controlling just under 50% of the market. Cragoe sells more than 250,000 drinks a week in summer to big supermarkets.
There have been problems along the way. Cragoe lost £30,000 when his distributor went bankrupt, leaving him with hundreds of boxes of juice to distribute. But he has never lost confidence in his concept.
'Most of all, you've got to have fun,' he says. 'You must feel really passionate about what you're doing.'
Glossary
smoothie a mix of fruit juice and fruit puree which is thicker than normal juice
defrost make frozen goods warmer so that they are not frozen
A. Answer the following questions.
1 Why did Cragoe think that smoothies were good?
2 Why did he decide to sell smoothies in the UK?
3 How did he finance the new business?
4 Why did he start production in the UK?
5 What is PJ Smoothies' market share?
6 Who or what are PJ Smoothies' main customers?
7 How did Cragoe lose £30,000?
8 Does Harry Cragoe think it is possible to run a business when you don't enjoy it?
B. Speaking What soft drinks are popular in your country?
C. Do you have an idea that you feel passionate about? Can you imagine setting up a business to sell this idea? What sort of business?
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TEXT VI. SETTING UP A NEW BUSINESS
A. Work in small groups. Make a list of some of the things that are important to do before you start a new business.
B. Alan Martin, a young entrepreneur, describes five important steps for setting up a business. Read and complete the chart below. Did you have the same ideas as Alan?
Alan Martin
Well, the first step, of course, is to develop a new product idea. Many people decide to start a business because they have a good idea.
But you have to remember that about 80 per cent of new business ideas fail. Usually it's because people don't understand the market. So the second step is to conduct market research. Yourresearch should answer two key questions. First, is there a demand for your product or service? Second, who are your competitors?
When you know you have a market, the next step is to prepare a good business plan. Your business plan helps you to focus on what you want to do. It also helps with the fourth step: getting finance.
You have to decide what type of business you want to have, your goals, your product or service and its key selling points. In the plan, you also need to show that you can run the business. So you include information about staff, management, production, marketing and, of course, finance. This shows that you know how to run a business. But the most important step is the fifth one: to build a customer base. You need a number of regular customers who come back to you year after year. A strong customer base is key to making a success of your business.
Step 1: Develop ----------------------------------------------
Step 2: Conduct -----------------------------------------------
Step 3: Prepare a good ----------------------------------------
Step 4: Get -------------------------------------
Step 5: Build a ---------------------------------------------
C.Answer the questions.
1 What percentage of business ideas fail?
2 Why do they fail?
3 What two questions does your market research need to answer?
4 What two things does a business plan help you to do?
5 What does it usually include? Name three things.
6 Which step does Alan think is the most important? Why?
D. Speaking Alan says that most businesses fail because people don't understand the market. What other reasons for failure can you think of?
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TEXT VII.CAREERS
The career ladder
Before you read
In your organisation, or one you would like to join, is there a clear career ladder? What must you do to succeed in climbing the ladder?
Read this article from the Financial Times and answer the questions.
The unspoken rules of career success
Teri Fisher
I had been to business school, but nothing I had learnt there provided an answer to what I saw in my first working year: I discovered that the person being promoted above others in my organisation was not always the most knowledgeable or hardest working. New rules - 'unspoken rules' - seemed to explain the differences between, say, an employee's performance review and the way his or her career actually developed. I realised that I needed to learn these rules fast or risk being left behind.
Here are five of the most important:
1 Understand how you are seen.
2 Ask for and give honest and direct feedback.
3 Play by the rules until you are in a position to change them.
4 Work with, not against, the style of the people you deal with.
5 Don't be a victim of your career -take charge and make your own choices.
From the Financial Times