Personnel Manager

Responsible to: Managing Director.

Responsible for:

1. Assisting and advising Managing Director on personnel policy and ensuring policy is made known to staff and is effectively carried out.

2. Developing and maintaining procedures in conjunction with other departmental heads for recruitment and training.

3. Determining and maintaining good relations with trade unions and bodies concerned with employment and working conditions.

4. Ensuring adequate safety precautions and welfare services including canteen and health services.

5. Assisting employees with personal problems, maintaining records and statistics of employment.

Special duties

1. Advising and assisting Managing Director on personnel policy formulation and the development of training schemes for supervisory staff.

2. Representing the company in all negotiations with trade unions and trade associations and maintaining interests in new ideas in personnel management.

Limitations

No right to engage or dismiss staff or determine rates of pay, without referring to relevant senior executive or Managing Director.

Marketing Manager

Responsibilities

1. Advising Board of Directors on marketing policy.

2. Within the limits of policy laid down, the Marketing Manager will plan and execute all the activities for assessing and creating consumer demand and for the sale, storage and distribution of the company's goods.

3. As concerns market research, he will keep the market under review, noting the extent of the market, his firm's share and the share of the market held by competitors and all aspects of changing demand.

4. Sales promotion — advertising and display, pricing policy, discounts and credit terms.

5. Budget preparation — preparation of sales budgets in liaison with production and finance departments.

6. Control of distribution — this involves selection of channels of distribution, warehousing and transport facilities.

7. Control of personnel — in collaboration with Personnel Manager, selection and training of selling, clerical and warehouse staff.

Pr Officer

Public relations (PR)

The function of PR is to promote public understanding and acceptance of a company, its products and services. The purpose is to ensure that the “image” or impression which the public carry of the company is a favourable one, so that ultimately there will be greater sales of the products of the company.

The Institute of Public Relations defined PR as: “a planned and sustained effort to establish and maintain mutual understanding between an organization and its public”.

PR is a function of management, it is more than just press relations, and the PR Officer is often responsible to the Board of Directors.

PR uses a variety of methods and, if reliable and interesting information is given to the press, on a new product, or method of working, good, free publicity may materialize.

A company may set up its own PR department or utilize the PR department of an advertising agency, or engage an outside PR agency.

Duties of a Public Relations Officer.

The duties of a PRO may comprise:

1. Providing information, e.g. on new models of cars; dealing with all enquiries on matters affecting the firm, e.g. intention to raise prices.

2. Dealing with all relations with press and other advertising organizations, other than normal advertising matters.

3. Organization of visits abroad and exhibitions.

4. Responsibility for house journal, i.e. internal company magazine.