- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Taking the minutes
These are the minutes of a meeting. Some parts have been left out. Choosing from the words in the box, complete the minutes. The first has been done for you.
|
Minutes of the last meeting |
Present |
Chairman |
|
Any Other Business |
Chaired |
Members |
|
Subcommittee |
Seconder |
Apologies |
|
Date of next meeting |
Proposer |
Action |
-
(1) Present :
Mr. Jones (chairman)
Mr. Smith
Ms. Perkins
Ms. Carson
Ms. Trueman (secretary)
(2)_______:
Ms. Green and Mr Brown were unable to attend and sent their apologies
(3)_______:
No business remained from the latest meeting.
Members of the Committee
It was agreed that the Production Manager should be invited to become a member of this Committee.
Proposer: Ms. Perkins
(4)______: Mr. Smith:
Carried unanimously
2005: Development of European markets
A (5)______ is to be set up to consider ways in which the company can meet the challenge. (6)______ should be drawn from the Sales, Publicity and Marketing departments, Mr. Jones will be the (7)______ of this.
Other developments
After some discussion, it was agreed that Ms. Perkins should look into the possibilities of moving some manufacturing operations to Kenya.
(8)______: Mr. Jones
Seconder: Mr. Carson
Carried unanimously
Next year's promotional budget
The heads of the Design, Promotion, Sales and Marketing Departments are to form a committee to work on this. The committee will be (9)______ by Mr. Jones and he will notify the people concerned.
(10)_____: Mr. Jones
(11)______: Since there was nothing further, the meeting was adjourned.
(12)______: The next meeting will be held on 6th March.
Some useful language for participating in meetings
|
Giving an opinion (strong) I’m convinced we should use an agent. I’m sure the Japanese market has big potential. I have no doubt the new factory will make life a lot easier. (neutral) / think we need a bigger sales force. As I see it, we must build up our middle management. In my opinion, we should, offer a bonus. (tentative) It seems to me we should try to diversify. I tend to think our designs are old-fashioned. I feel our competitors are more market-orientated.
Agreeing (strong) I totally agree. I agree entirely with Peter. I quite agree. I couldn’t agree more. Absolutely! / Precisely! / Exactly! (neutral) I agree with you. I think you’re right. That's true. (tentative) Mmm, maybe you’re right. Perhaps. I tend to agree. I suppose so.
Checking comprehension / reformulating To put that another way, ... If I follow you correctly, ... So what you’re saying is... Does that mean…? Are you saying...? |
Expressing reservations You have a point, but... I agree to some extent, but... I suppose you’re right, but... Maybe that’s true, but...
Disagreeing (strong) I don’t agree with you at all. I totally disagree. You’re quite wrong about that. It’s out of the question. Of course not. Rubbish! / Nonsense! / No way! (neutral) I don’t really think so. I can’t see that, I’m afraid. I’m afraid I can’t agree with you there. (tentative) Mmm, I’m not sure. I tend to disagree. Do you really think so? Is that such a good idea?
Making a suggestion (neutral) I suggest (that) we buy from the French supplier. I would suggest strengthening our management team. My suggestion would be to spend more on R&D. (tentative) We could sell the business. Perhaps we should make a takeover bid. It might be worth setting up a joint venture. What about appointing a new agent? Why don’t we borrow some more money? |