- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
How to use people's names
|
Surnames |
Pleased to meet you, Mrs Rivera. How do you do, Mr Hammond. |
This is polite and shows respect. It is usual to use surnames at a first meeting. |
|
First names |
Nice to see you, Steve. Hi! Pierre, how are you? |
This is informal and most frequently used with friends. It is used more easily in the USA. |
|
Titles |
Good morning, Sir Henry. |
People with a title are addressed by their title + first name (no surname). |
Arranging a meeting
Look at this telephone call from the sales representative to a potential new customer. Try to guess the words missing from the conversation. If you cannot guess, select the missing word from the list that follows the dialogue.
|
Jackson: |
Hello, Jackson... |
|
Gray: |
Good Morning, Mr Jackson, this is Mike Gray from Multiscan Industries... |
|
Jackson: |
Er, yes, what can I ______ for you? |
|
Gray: |
Well, as you probably know, we are ______ a new ______ of high-performance microprocessors. I am going to be visiting your ______ next week and I wondered if you would be ______ in discussing these new ______ and perhaps having a ______? |
|
Jackson: |
M-m-m, yes, I would certainly be interested… |
|
Gray: |
Good, would Wednesday morning be ______? |
|
Jackson: |
Ah, Wednesday is a bit ______; I'm tied up all day. How about Thursday? |
|
Gray: |
Thursday would be fine. Can you let me have an hour or so ______ in the afternoon? |
|
Jackson: |
Yes, I think that would be possible. Say, four o'clock? |
|
Gray: |
Excellent, well, I'll look ______ to seeing you on Thursday then. Goodbye. |
|
Jackson: |
Goodbye. |
|
area |
convenient |
sometime |
range |
|
interested |
modes |
difficult |
forward |
|
do |
introducing |
demonstration |
|
Formal meetings
Most meetings are quite informal, but some ― for example, the board meetings of large companies may be very formal. In such meetings, special terms and procedures are used.
Read the text. Select the missing words from the list that follows the dialogue. Learn it by heart and act it out.
|
Production Director: |
So you see, Bill, if we don’t approve this programme... |
|
Chairman: |
Excuse me, could I remind you to ______ your remarks to the chair? |
|
Production Director: |
Certainly, Mr Chairman, I can assure the members of the Board that when this programme is finished our production capacity will be doubled. |
|
Member: |
Excuse me, Mr Chairman, on a point of order, I don’t think that the Production Director should be talking about “when this programme is finished” before the Board has had the opportunity to vote on whether to ______ the programme or not. |
|
Chairman: |
Yes indeed, Mr Morris, would you like to propose a motion? |
|
Production Director: |
Yes, Mr. Chairman. I ______ that the capital expenditure programme as presented to the Board be adopted in its present form. |
|
Chairman: |
Who will second the motion? |
|
Member: |
I'll ______ the motion. |
|
Chairman: |
Those in favour? Those against? Any abstentions? Eight in favour, and no-one against. I declare the motion ______. You know, in all my time as Chairman I have never been able to use my ______ vote. The capital expenditure programme is now adopted. Can we go ______ to the next item of Agenda? This item... . |
|
Move |
second |
on |
address |
|
approve |
casting |
carried |
|
Here is the draft of a typical agenda. Look it through and explain what parts it consists of
Agenda draft #1
6 November 2005
MARKETING GROUP MEETING To
attend
Angela
Bond (C), David MacWilliams, Tim Harrison, Sheila Caddick, Keith
Ryall, Betty Cox, Bill Moberry, Pauline Hall, Nick Tucker.
Place
Conference Room A6 (Main
Building, First Floor).
Time
2.30 pm, Thursday 26
November 1992.
Subject
Evaluate latest quarterly
sales report for Zaridex.
AGENDA
Minutes of latest
meeting. 5 min
Presentation of sales
report (Betty Cox). 10 min
Discussion 20 min
Review of marketing plan
(Keith Ryall) 15 min
Decision on activities for
next quarter. 10 min
Draft Schedule for
activities/allocate responsibilities. 10 min
For alterations to this
agenda, please contact: Angela Bond
Think which of these characteristics describe a good agenda and which refer to a bad one
-
Is unclear and imprecise ― participants do not know what is expected of them.
-
Indicates the draft/version and date of the agenda ― the chair should confirm with participants that they have the latest version.
-
Gives too much information ― it should be a guide to the meeting, not a fact sheet.
-
Is not impartial ― this is not the place to declare your position.
-
States clearly the date, the time and the place of the meeting ― so everybody is in the right place at the right time.
-
Gives a list of those invited/expected to attend ― forewarned is forearmed.
-
Expresses the subject of the meeting in terms of an objective / action ― To discuss... To decide... To evaluate...
-
Is too formal ― formality stifles creativity and creates mistrust.
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Includes “Any Other Business” ― an invitation to waste time.
-
Lists the points to be covered in order ― with time allocation if appropriate.
-
Is circulated too early ― it gets lost/forgotten by the time of the meeting.
-
Is circulated too late — participants do not have time to contest the agenda / prepare for the meeting.
-
Provides a contact name — for anyone who wishes to suggest alterations / additions.