- •Английский язык основы ведения бизнеса для студентов, слушателей магистратуры и вшмб
- •Содержание
- •Введение
- •Company structure Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •What do you think?
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
- •Literature
Number of building and name of street, road, avenue;
name of town/city and postcode;
name of country.
4. Salutations.
Dear Sir opens a letter to a man whose name you do not know.
Dear Sirs / Gentlemen (US) are used to address a company,
Dear Sir or Madam is used to address a person of whom you know neither the name nor the sex.
When you know the name of the person you are writing to, the salutation takes the form of Dear followed by a courtesy title and the person’s surname. Initials or first names are not generally used in salutations.
5. The body of the letter.
Divide your letter into paragraphs.
Live a line space between paragraphs.
6. Complimentary closes.
If the letter begins Dear Sir, Dear Sirs, etc., it will close with Yours faithfully.
If the letter begins with a personal name ― Dear Mr Smith ― it will close with Yours sincerely.
Americans tend to close formal letters with Yours truly or Truly yours.
7. Signatures. (Signature block)
Always type your name after your handwritten signature and your position in the firm after your typed signature. You can also include your title in signature. Eg. Yours sincerely,
Smith
J. Smith (Mr)
Assignment 2. The Renault car company is advertising for graduates to join its management programme. Read the advertisement carefully, then prepare the CV and letter of application that you would send to Sian Vernon. You may invent as many details as you wish, but note that the person who you present in your CV will not graduate until the end of this year.
The
Sunday Times
Sunday 15 March
GRADUATING?
£13,500
+ Car
The Graduate intake at
Renault is always special. The challenge we have in store could mean
rapid progression on a fast track to a position of real
responsibility in our Sales, Marketing, Technical, Finance or
computing Departments after a full and realistic induction to the
RENAULT philosophy of TOTAL QUALITY.
We have a proven track record
of expertise in opening career doors for our Graduate Managers to
reach the top. You will be expected to emulate their success.
Our key preferences are:
A business related
honours degree
Numeracy
Panache and business
flair
A good standard of French
A robust and energetic
character
Prepared to travel
Aged under 25
Successful applicants will
have a job offer before the end of May.
Meanwhile
write to ― Sian Vernon, Personnel Officer, at the address
shown. Tell me on one side of A4 paper why I should choose you.
Please attach your CV, to arrive no later than Friday, 3rd
April.
Please
give a contact telephone number where you can be reached on
Thursday, 9th
April. Those selected for interview will be contacted on this
date.
Renault UK Limited Western
Avenue Acton London W3 ORZ
Tel: 081-992 3481 Fax:
081-993 2734
RENAULT UK LTD
Open the door to your
career with Renault
… and your first company
car
Use either open punctuation ― which means no commas in addresses, salutations and closes or the usual one (with commas). Blocked type of writing letters is generally used in formal letters.