- •Министерство образования и науки Российской Федерации
- •Предисловие
- •1. Answer the questions.
- •2. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Translate the sentences from Russian into English.
- •Included in tourism statistics
- •2.The World Tourism Organization’s Classification of Tourism
- •1. Read the statements and say whether they are true or false.
- •2. Sum up the interview with Dr. Garcia.
- •Vocabulary focus
- •1. Some words are very similar in meaning, and it is important to know exactly when, where and how you can use them. Study the definitions and then complete the sentences.
- •2. Study the words in the box below. If you don’t know their meanings, look them up in the dictionary. Match the people in the box to these sentences.
- •1. Complete the passage below by putting the words in brackets into either the Past Simple or Present Perfect Tense. The Spanish Tourist Industry
- •2. Give Russian equivalents to the following English words and phrases.
- •3. Say what you have learned from the text about the development of the Spanish tourist industry.
- •4. Complete the text using the correct forms of the verbs in brackets.
- •5. Explain the meanings of the following words.
- •6. Answer the questions.
- •1. Find the words in the text with the following meanings:
- •2. Prepare to speak about tourism development in Russia. Find information and make Russia fact file.
- •3. Discuss the trends in tourism in Russia along the following lines:
- •Tourism and Transportation
- •1. Answer the questions.
- •1. Why is transportation vital aspect of the total tourist industry?
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •4. Translate the sentences from Russian into English.
- •2. Think and answer:
- •Air Travel
- •2. In the interview you heard about the stages in planning a flight programme. Complete the chart using information from the interview.
- •3. Sum up the information you've learned from the interview.
- •Vocabulary focus
- •1. At the airport
- •2. Talking about procedures
- •2. Now use the paragraphs you have written above to complete the text of the “welcome aboard” notice.
- •3. A tour operator is talking to a colleague about a disastrous cruise. Read what he says and rewrite the information using the passive in the appropriate tense.
- •1. Will or present simple? Read the sentence and put the verbs into the correct tense forms.
- •2. Will or going to? Fill in the blanks with will or the correct form of going to.
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Insert prepositions.
- •2. Think and answer:
- •Hotel operation
- •Vocabulary practice
- •1. The following words and phrases on the left are taken from the text. Match them with the correct meaning on the right according to how they are used in the passage.
- •Vocabulary practice
- •2. Word building. The word in capitals at the end of each sentence can be used to form a word that fits suitably in the blank space.
- •3. Checking out. Fill in the spaces in the following sentences with the appropriate word or phrase. Use each verb once only and remember to put it into the correct form.
- •1. Read the extract from the study concerning the construction of a new hotel in London. Note the way in which the underlined words are used.
- •2. Which conjunction would you use to link these pairs of sentences? Choose from the ones in the brackets.
- •4. Complete the passage about a theme park near London using suitable conjunctions.
- •Vocabulary practice
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Complete the sentences using the words given below in a proper form.
- •4. Translate the sentences from Russian into English.
- •1. Answer the questions:
- •2. Sum up the interview with Signor Pacini.
- •2. A passenger at an airport is being asked about his hotel arrangements. Rephrase the interviewer’s questions beginning with the polite phrases in brackets. The first one has been done for you.
- •Overseas markets
- •1. Using the information from the text discuss development of tourism in Russia along the following lines:
- •2. Speak about prospects for tourism development in Russia.
- •3. Find the statistics for tourist travel in the current year and discuss it with your group mates. Use the questions below.
- •1. Answer the questions
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase. Translate the sentences into Russian.
- •1. Before you read, what order do you think these five stages would be in?
- •2. Now read the article to identify the correct order and provide the five missing sub-headings. How to sell your product
- •3. At which of the five stages might you hear someone say the following?
- •4. What would you say in these situations? Discuss in groups.
- •5. Now role-ply one of these situations.
- •1. Here are some advertisements for specialist holidays. Read them quickly and identify the type of holiday being advertised in each one.
- •2. Listen to these three conversations on the telephone. In each call the enquirer is asking for more details about one of the advertised holidays.
- •Vocabulary practice
- •1. Marketing. Choose the word which best completes each sentence.
- •1. Referring to the future.
- •2. Complete the sentences using the correct form of the verb.
- •1. Read an interview with George Webber who works for a large tour operator. He is talking about "familiarization trips".
- •2. Answer the questions:
- •3. Summarize the interview with George Webber. Discuss what questions you would put on a fam trip questionnaire to make sure that travel agency employees used their time well. Make a list.
- •1. Look at the slogans and extracts from advertisements connected with tourism (1-11). Match them with the destinations and services (a-k) listed below.
- •2. The advertising slogans are all from newspapers, magazines, and display posters. What other forms of tourist advertising and promotional activity can you think of? Make a list.
- •3. Here are some different ways of promoting a tourism product or service. What are the advantages and disadvantages of each? Are any of them particularly suitable for certain products and services?
- •4. Which type of promotional activity do you think would be best for the following? Give your reasons.
2. Answer the questions:
What is a familiarization trip?
How is it different today from the past?
Which travel agencies get invited on most fam trips?
Which other agencies might get invited on "new-product" trips?
Who pays for fam trips?
When will George be sending people on them?
3. Summarize the interview with George Webber. Discuss what questions you would put on a fam trip questionnaire to make sure that travel agency employees used their time well. Make a list.
Speaking
Types of advertising and promotion
1. Look at the slogans and extracts from advertisements connected with tourism (1-11). Match them with the destinations and services (a-k) listed below.
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Where the sunshine never goes on holiday |
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ANSWER THE CALL OF THE WILD |
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Come fly the friendly skies
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You drive – we’ll take the car! |
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The surroundings may be your greatest handicap |
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The sun is smiling on you down under |
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It’s your last run of the day. Your legs are burning… Your back is killing you… What’s the first thing you do when you reach the bottom? Head straight for the lift! |
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For the time of your life |
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LEADING THE WAY TO LATIN AMERICA |
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It couldn’t be easier. Step on in the heart of one capital city, three hours later step off in the heart of another. |
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IT ONLY TAKES A TICK TO GET THERE |
Eurostar train London to Paris
holidays for people aged over 50
Portugal
Brochure supply service for Australia and New Zealand
Iberia group airline
an American airline
skiing in the Canadian Rockies
Australia
golf holidays in the US mountains
African safaris
car ferry company
2. The advertising slogans are all from newspapers, magazines, and display posters. What other forms of tourist advertising and promotional activity can you think of? Make a list.
3. Here are some different ways of promoting a tourism product or service. What are the advantages and disadvantages of each? Are any of them particularly suitable for certain products and services?
advertisement in magazine or newspaper;
leaflet given out in the street;
leaflet available in travel shops;
advertisement in theatre programme;
neon sign in city center;
advertisement on billboard by roadside;
poster at railway station or airport;
television advertisement;
cinema advertisement;
press release;
sponsorship of a sporting event;
sales promotion, e. g. early booking discount;
personal selling, face-to-face or telesales;
direct mailing / mailshots;
web site on the Internet;
point-of-sale promotion (leaflet, poster);
commission to selling agent.
4. Which type of promotional activity do you think would be best for the following? Give your reasons.
cheap last-minute flights;
new caravan and camping site;
inclusive packages to see the next Olympic Games;
travel insurance;
new cut-price transatlantic air service;
trekking holidays in Nepal;
new children's theme park.
Contents
Unit 1 The tourist industry ………………………………………………………… ..4
Unit 2 Tourism and transportation …………………………………………………. .21
Unit 3 Accommodations and catering ………………………………………………. 38
Unit 4 Regulations, research and development in tourism ………………………….. 57
Unit 5 Tourist promotion ……………………………………………………………. 70
Sources
1.Engene J. Hall. The Language of Tourism in English. Prentice Hall Regents, Engewood Cliffs, 1999.
2. Janice L/Landry, Anna H. Felsmile, Career & Technology, Prentice Hall, Englewood Cliffs, New Jersey, 1994.
3. Alison Pohl. Business English. Hotel and Catering. Penguin Books, 1996.
4. Miiram Jacob &Peter Strutt. English for International Tourism. Longman Limited, 1997.
5. Keith Harding. Going International. Oxford University Press, 2003.
6. Neil McBurney. Tourism. Professional Reading Skills Series, Longman, 2000.
7. Биржаков М. Б. Введение в туризм. – СПб. : Герда, 2004.
8. Гостиничный и туристический бизнес / под ред. проф. А. Д. Чудновского – М. : Издательство ЭКМОС, 1998.
9. Папирян Г. А. Экономика туризма. – М. : Финансы и статистика, 1998.