- •Министерство образования и науки Российской Федерации
- •Предисловие
- •1. Answer the questions.
- •2. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Translate the sentences from Russian into English.
- •Included in tourism statistics
- •2.The World Tourism Organization’s Classification of Tourism
- •1. Read the statements and say whether they are true or false.
- •2. Sum up the interview with Dr. Garcia.
- •Vocabulary focus
- •1. Some words are very similar in meaning, and it is important to know exactly when, where and how you can use them. Study the definitions and then complete the sentences.
- •2. Study the words in the box below. If you don’t know their meanings, look them up in the dictionary. Match the people in the box to these sentences.
- •1. Complete the passage below by putting the words in brackets into either the Past Simple or Present Perfect Tense. The Spanish Tourist Industry
- •2. Give Russian equivalents to the following English words and phrases.
- •3. Say what you have learned from the text about the development of the Spanish tourist industry.
- •4. Complete the text using the correct forms of the verbs in brackets.
- •5. Explain the meanings of the following words.
- •6. Answer the questions.
- •1. Find the words in the text with the following meanings:
- •2. Prepare to speak about tourism development in Russia. Find information and make Russia fact file.
- •3. Discuss the trends in tourism in Russia along the following lines:
- •Tourism and Transportation
- •1. Answer the questions.
- •1. Why is transportation vital aspect of the total tourist industry?
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •4. Translate the sentences from Russian into English.
- •2. Think and answer:
- •Air Travel
- •2. In the interview you heard about the stages in planning a flight programme. Complete the chart using information from the interview.
- •3. Sum up the information you've learned from the interview.
- •Vocabulary focus
- •1. At the airport
- •2. Talking about procedures
- •2. Now use the paragraphs you have written above to complete the text of the “welcome aboard” notice.
- •3. A tour operator is talking to a colleague about a disastrous cruise. Read what he says and rewrite the information using the passive in the appropriate tense.
- •1. Will or present simple? Read the sentence and put the verbs into the correct tense forms.
- •2. Will or going to? Fill in the blanks with will or the correct form of going to.
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Insert prepositions.
- •2. Think and answer:
- •Hotel operation
- •Vocabulary practice
- •1. The following words and phrases on the left are taken from the text. Match them with the correct meaning on the right according to how they are used in the passage.
- •Vocabulary practice
- •2. Word building. The word in capitals at the end of each sentence can be used to form a word that fits suitably in the blank space.
- •3. Checking out. Fill in the spaces in the following sentences with the appropriate word or phrase. Use each verb once only and remember to put it into the correct form.
- •1. Read the extract from the study concerning the construction of a new hotel in London. Note the way in which the underlined words are used.
- •2. Which conjunction would you use to link these pairs of sentences? Choose from the ones in the brackets.
- •4. Complete the passage about a theme park near London using suitable conjunctions.
- •Vocabulary practice
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Complete the sentences using the words given below in a proper form.
- •4. Translate the sentences from Russian into English.
- •1. Answer the questions:
- •2. Sum up the interview with Signor Pacini.
- •2. A passenger at an airport is being asked about his hotel arrangements. Rephrase the interviewer’s questions beginning with the polite phrases in brackets. The first one has been done for you.
- •Overseas markets
- •1. Using the information from the text discuss development of tourism in Russia along the following lines:
- •2. Speak about prospects for tourism development in Russia.
- •3. Find the statistics for tourist travel in the current year and discuss it with your group mates. Use the questions below.
- •1. Answer the questions
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase. Translate the sentences into Russian.
- •1. Before you read, what order do you think these five stages would be in?
- •2. Now read the article to identify the correct order and provide the five missing sub-headings. How to sell your product
- •3. At which of the five stages might you hear someone say the following?
- •4. What would you say in these situations? Discuss in groups.
- •5. Now role-ply one of these situations.
- •1. Here are some advertisements for specialist holidays. Read them quickly and identify the type of holiday being advertised in each one.
- •2. Listen to these three conversations on the telephone. In each call the enquirer is asking for more details about one of the advertised holidays.
- •Vocabulary practice
- •1. Marketing. Choose the word which best completes each sentence.
- •1. Referring to the future.
- •2. Complete the sentences using the correct form of the verb.
- •1. Read an interview with George Webber who works for a large tour operator. He is talking about "familiarization trips".
- •2. Answer the questions:
- •3. Summarize the interview with George Webber. Discuss what questions you would put on a fam trip questionnaire to make sure that travel agency employees used their time well. Make a list.
- •1. Look at the slogans and extracts from advertisements connected with tourism (1-11). Match them with the destinations and services (a-k) listed below.
- •2. The advertising slogans are all from newspapers, magazines, and display posters. What other forms of tourist advertising and promotional activity can you think of? Make a list.
- •3. Here are some different ways of promoting a tourism product or service. What are the advantages and disadvantages of each? Are any of them particularly suitable for certain products and services?
- •4. Which type of promotional activity do you think would be best for the following? Give your reasons.
2. A passenger at an airport is being asked about his hotel arrangements. Rephrase the interviewer’s questions beginning with the polite phrases in brackets. The first one has been done for you.
Which hotel will you be staying at? (Could you tell me…?)
Could you tell me which hotel you will be staying at?
Have you ever been there before? (May I…?)
Did anyone recommend it to you? (Can you…?)
Why did you choose it? (Would you mind …?)
How much does it cost? (Could you…?)
What facilities does it have? (Can you …?)
Does the hotel have a courtesy bus? (May I …?)
When will you be leaving? (Would you mind …?)
Rewrite these sentences in the correct order.
1. you me is when can tell the station?
2. to Florida you do any know are there cheap if flights?
3. please this form you in fill could?
4. ask mind do some you if I you questions?
5. a clerk you would mind is free until waiting?
6. you me the brochures are show where winter-sun can?
7. when leaves the train next to know would I like?
8. tell me you spend to could much how you wish?
Reading
Read a passage and point out the key factors of tourism development in Great Britain.
Overseas markets
Overseas visits to Britain are increasing, as is the amount of money visitors spend once they are here. Britain is now winning back the market share of world tourism which it lost during the 1980s and 1990s. Tourism is our fastest growing industry and the UK now accounts for around 5 per cent of world tourism receipts.
The British Tourist Authority (BTA) is the statutory body responsible for promoting Britain as a tourist destination worldwide. BTA works in partnership with the Scottish, English, Wales and regional tourist boards, and is a government-sponsored agency funded by the Department of National Heritage.
BTA's main responsibilities are:
to promote tourism to Britain from overseas;
to advise the government on tourism matters affecting Britain as a whole;
encouraging the provision and improvement of tourist amenities in Britain.
In addition to its 'head office' in London, the BTA has a network of over 40 offices overseas which handle enquiries on Britain from members of the public, travel trade and media.
External influences on international travel to Britain.
Socio-economic factors, demographic trends, the travel patterns of different nationalities, and political factors all have a decisive influence on international travel to Britain.
Economic forecasts can help to determine target markets.
Decisive economic factors include employment and unemployment levels, interest rates, consumer confidence and levels of disposable income.
Discretionary or disposable income (the sum left once essential living costs and other fixed costs such as mortgage repayments have been paid) is a key determinant of tourism demand.
The cost of travel is a further determinant. The worldwide trend towards deregulation of air travel should lead to reductions in air fares as competition between airlines intensifies.
There is also increased competition on the Channel routes, between the ferry companies and the Channel Tunnel.
Accommodation and entertainment costs (such as shopping, eating out and entry to attractions) are equally important in determining Britain's competitiveness, as are exchange rates.
Other social factors which affect international travel trends are age, standard of living and holiday entitlement.
Factors accounting for Britain's popularity as a tourist destination.
Research undertaken by the BTA has shown that visitors to Britain are attracted by several aspects:
a) Heritage, countryside and attractions
historic cities
cathedrals and churches
castles
stately homes and their gardens
archaeological sites of major historical importance such as Stonehenge and Hadrian's Wall
industrial heritage
museums and galleries
literary heritage
tradition and pageantry
the beauty and diversity of Britain's countryside and coasts
b) Entertainment and the arts
the range and quality of Britain's artistic life (in London around 30 per cent of all theatre tickets are bought by overseas visitors)
the visual arts — many of our galleries enjoy an excellent reputation in overseas markets;
— sporting events — including Wimbledon tennis, British Open golf, Five Nations rugby, the FA Cup Final and major horse races.
c) Accommodation
Britain offers a wide spectrum of accommodation ranging from small В&Bs (bed and breakfast) to luxuriously appointed self- catering cottages and apartments.
B&Bs and the opportunity they offer to stay in the home of a British family are especially popular with overseas visitors.
d) Shopping
Britain is renowned for its shopping in terms of quality, variety and value for money.
Markets remain a strong favourite with many visitors.
(from "Successful Tourism Marketing")
Write a brief summary of the text.
Speaking