- •Министерство образования и науки Российской Федерации
- •Предисловие
- •1. Answer the questions.
- •2. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Translate the sentences from Russian into English.
- •Included in tourism statistics
- •2.The World Tourism Organization’s Classification of Tourism
- •1. Read the statements and say whether they are true or false.
- •2. Sum up the interview with Dr. Garcia.
- •Vocabulary focus
- •1. Some words are very similar in meaning, and it is important to know exactly when, where and how you can use them. Study the definitions and then complete the sentences.
- •2. Study the words in the box below. If you don’t know their meanings, look them up in the dictionary. Match the people in the box to these sentences.
- •1. Complete the passage below by putting the words in brackets into either the Past Simple or Present Perfect Tense. The Spanish Tourist Industry
- •2. Give Russian equivalents to the following English words and phrases.
- •3. Say what you have learned from the text about the development of the Spanish tourist industry.
- •4. Complete the text using the correct forms of the verbs in brackets.
- •5. Explain the meanings of the following words.
- •6. Answer the questions.
- •1. Find the words in the text with the following meanings:
- •2. Prepare to speak about tourism development in Russia. Find information and make Russia fact file.
- •3. Discuss the trends in tourism in Russia along the following lines:
- •Tourism and Transportation
- •1. Answer the questions.
- •1. Why is transportation vital aspect of the total tourist industry?
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •4. Translate the sentences from Russian into English.
- •2. Think and answer:
- •Air Travel
- •2. In the interview you heard about the stages in planning a flight programme. Complete the chart using information from the interview.
- •3. Sum up the information you've learned from the interview.
- •Vocabulary focus
- •1. At the airport
- •2. Talking about procedures
- •2. Now use the paragraphs you have written above to complete the text of the “welcome aboard” notice.
- •3. A tour operator is talking to a colleague about a disastrous cruise. Read what he says and rewrite the information using the passive in the appropriate tense.
- •1. Will or present simple? Read the sentence and put the verbs into the correct tense forms.
- •2. Will or going to? Fill in the blanks with will or the correct form of going to.
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Insert prepositions.
- •2. Think and answer:
- •Hotel operation
- •Vocabulary practice
- •1. The following words and phrases on the left are taken from the text. Match them with the correct meaning on the right according to how they are used in the passage.
- •Vocabulary practice
- •2. Word building. The word in capitals at the end of each sentence can be used to form a word that fits suitably in the blank space.
- •3. Checking out. Fill in the spaces in the following sentences with the appropriate word or phrase. Use each verb once only and remember to put it into the correct form.
- •1. Read the extract from the study concerning the construction of a new hotel in London. Note the way in which the underlined words are used.
- •2. Which conjunction would you use to link these pairs of sentences? Choose from the ones in the brackets.
- •4. Complete the passage about a theme park near London using suitable conjunctions.
- •Vocabulary practice
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Complete the sentences using the words given below in a proper form.
- •4. Translate the sentences from Russian into English.
- •1. Answer the questions:
- •2. Sum up the interview with Signor Pacini.
- •2. A passenger at an airport is being asked about his hotel arrangements. Rephrase the interviewer’s questions beginning with the polite phrases in brackets. The first one has been done for you.
- •Overseas markets
- •1. Using the information from the text discuss development of tourism in Russia along the following lines:
- •2. Speak about prospects for tourism development in Russia.
- •3. Find the statistics for tourist travel in the current year and discuss it with your group mates. Use the questions below.
- •1. Answer the questions
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase. Translate the sentences into Russian.
- •1. Before you read, what order do you think these five stages would be in?
- •2. Now read the article to identify the correct order and provide the five missing sub-headings. How to sell your product
- •3. At which of the five stages might you hear someone say the following?
- •4. What would you say in these situations? Discuss in groups.
- •5. Now role-ply one of these situations.
- •1. Here are some advertisements for specialist holidays. Read them quickly and identify the type of holiday being advertised in each one.
- •2. Listen to these three conversations on the telephone. In each call the enquirer is asking for more details about one of the advertised holidays.
- •Vocabulary practice
- •1. Marketing. Choose the word which best completes each sentence.
- •1. Referring to the future.
- •2. Complete the sentences using the correct form of the verb.
- •1. Read an interview with George Webber who works for a large tour operator. He is talking about "familiarization trips".
- •2. Answer the questions:
- •3. Summarize the interview with George Webber. Discuss what questions you would put on a fam trip questionnaire to make sure that travel agency employees used their time well. Make a list.
- •1. Look at the slogans and extracts from advertisements connected with tourism (1-11). Match them with the destinations and services (a-k) listed below.
- •2. The advertising slogans are all from newspapers, magazines, and display posters. What other forms of tourist advertising and promotional activity can you think of? Make a list.
- •3. Here are some different ways of promoting a tourism product or service. What are the advantages and disadvantages of each? Are any of them particularly suitable for certain products and services?
- •4. Which type of promotional activity do you think would be best for the following? Give your reasons.
3. Say what you have learned from the text about the development of the Spanish tourist industry.
4. Complete the text using the correct forms of the verbs in brackets.
During the 1960s in Britain some resorts (a) _________ (lose) their way and the will to develop. Some, like Brighton and Bournemouth, (b) ________ (change) direction and (c) ________ (go) for conference business and English language students. Thousands of small hotels and boarding houses (d) ________ (become) retirement homes.
However, although at that time the boom in cheap holidays at Mediterranean resorts (e) ________ (threaten) the future of British seaside resorts, since then they (f) _______ (adapt) to the new demands for shorter holidays and for off-peak holidays. Brighton (g) _________ (invest) in a marina, a conference centre, and a number of new hotels.
The history of modern mass tourism (h) ________ (begin) relatively slowly in the 1960s but (i) ________ (accelerate) with the advent of the wide-bodied jets in 1970, and the substantial growth only (j) _________ (halt) in 1973 with major recession. Until then the market (k) ________ (develop) in a fairly unsophisticated way and was highly seasonal. Then (l) ________ (come) a second setback in 1981, but tourism (m) ________ (remain) remarkably resilient and expansion (n) ________ (follow) the pause. It (o) ________ (be) in the early 1980s that new markets and new segments emerged, when seasonality (p) ________ (be) first challenged, and quality and value for money (q) ________ (be) increasingly demanded.
Change will accelerate, markets will need to identify change, producers and developers will need to respond to it. But standards (r) ________ (improve), competition (s) ________ (intensify) and the expectations of the traveller are much higher.
5. Explain the meanings of the following words.
the boom in cheap holiday 7. demand for smth
to intensify competition 8. off-peak holidays
with the advent of the wide-bodied jets 9. a marina
new segments of the market emerged 10. value for money
the market was highly seasonal 11. seasonality was challenged
remain remarkably resilient 12. major recession
6. Answer the questions.
Why did the tourist industry of Britain face a setback in the 1960s?
How did the British seaside resorts try to survive in the tough competition?
What influenced faster development of mass tourism in the 1970s?
Why did tourism remain resilient to major recession?
Why are the expectations of the traveller higher nowadays?
Listening and reading
Listen to the tape and read the text.
Pre-reading
The text you are about to read describes the early history of tourism. List five key words you might expect to meet in the text. What events and conditions in society do you think first led to tourism?
Skim and scan
The text mentions two people whose names are still prominent in the travel industry. Who are they? Do you know where their names can be seen today?
What were the two Acts of Parliament which created the preconditions for mass tourism? What did this legislation provide for?
The origins of mass tourism
In the late eighteenth century, sea water gained a reputation for its medicinal properties and as a result many British coastal fishing villages were transformed into fashionable resorts. Brighton and Weymouth both became popular with genteel holidaymakers after George III paid them a visit to try and cure the fits of madness from which he suffered. The earliest organization of anything that we would recognize today as tourism started in the mid-nineteenth century. Thomas Cook is historically credited with organizing the first ever tourist excursion in 1841 when he sold tickets for a train ride from Leicester to Loughborough as means of promoting the Temperance cause. Methodist missionary Henry Lunn pioneered the skiing holiday just a few years later. It was the Industrial Revolution that really began to open up tourism to the working classes. As a result of the widespread social and technological reforms a new middle class grew up, whose increased prosperity meant that they could afford to travel. The Bank Holiday Act of Parliament in 1871, creating four annual public holidays and the Factory Act of 1901, which gave the first ever paid annual holiday allowance of six days, provided the necessary legislation to give the working British public leisure time at no financial loss. The new railways provided cheap travel to seaside resorts such as Scarborough and Blackpool. Public holidays would see a mass exodus from the large cities of Manchester, Liverpool and Leeds to the coast, for people to be entertained at fun-fairs and shows catering to the tastes of the working man. People were also becoming aware of a world put side their own direct experience. Solders travelling to foreign countries saw opportunities and wanted to return in peacetime. The colonial era brought India, Australia, Africa and other parts of the world into spotlight of the European colonial powers. The advent of photography provide visual evidence of the existence of the exotic and began to stir interest among the more adventurous to see the sights for themselves. The Taj Mahal, the Pyramids and the Sphinx and the Statue of Liberty are all examples of famous tourist attractions which we travel to see in real life because we’ve seen pictures of them. In only a century the holiday has changed beyond recognition. In 1890 a typical family holiday would be a day trip to the nearest seaside town. Armed with bucket and spade and a picnic, the family would take advantage of the half-a-crown cheap-day excursion offered by the private companies who ran the new railway network. The 1990s family, however, is far more likely to take a two-week package tour to the Mediterranean, where the whole holiday will be paid for before leaving home and one can enjoy the guaranteed sunshine.
“The Good Tourist”, Wood, K. and House, S. (Mandarin) 2002
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Notes on the text
medicinal properties – лечебные свойства
fits of madness – припадки безумия
to credit with – приписывать что-л. кому-л.
to be in the spotlight – быть в центре внимания
to stir interest – возбуждать интерес
to cater to – развлекать, доставлять удовольствие